 Just because an artist is popping with their influencer campaign doesn't mean that nothing else works. Just because an artist is popping and their page goes super viral and they say, oh ads don't work. No, that's not true either because the worst thing that I see happen to a lot of these artists is they hit a ceiling because I know that I can make things pop off of my page organically but then I don't understand how these other tools could even amplify what I'm already doing. I might be elite in this space but doesn't mean that you hit your ceiling and your lack of context makes you feel like 10 million streams on this song is crazy, not knowing that this song potentially should be able to hit 90 million streams or 100 million streams. Doesn't mean you didn't win but your lack of knowledge didn't let you achieve what could have been.