 I have a background in loving pop culture and being obsessed with movies and television and video games. I come out of the gig poster world where it's just naturally limited anyway. You're doing posters for each show and try to apply that approach to movie posters. At the time I figured, hey, this would be great if I got some of my gig poster buddies to do like a gig poster approach to movie posters. And that went really well. The gallery opened in 2012 and actually opened the first weekend of South by Southwest. Every year we've done two gallery shows for South by. This year's Batman the animated series and on the second weekend we always try and do something special for our fans who are traveling in from out of town. So it's our house party show, which is our annual show where we have over 75 artists contribute original artwork. When doing artwork for records, you know, we approach it similarly to the way we do posters. We really wanted to feel like a piece of artwork that actually speaks significantly to the themes of the movie or the television show or the game or a singular moment from it that is evocative of it. You know, an album's art is so important. I mean, you're not supposed to judge a book by its cover, but you can judge a record by its cover. I mean, the records cover is so important to its legacy. Talent relations are everything for us at Mondo. All of us just kind of keep an eye out on social media, Instagram, Twitter, you know, DeviantArt. Anywhere you could find people that are posting art online, we try to keep our finger on the pulse and a lot of it is reaching out to artists in that way. A lot of it is suggestions from other artists on who we should be working with but maintaining and building those relationships and building an artist up over the course of their career is something that we really pride ourselves on. We like to treat Mondo as a platform for artists to get their work out. So we do everything we can to kind of provide the biggest voice possible to show off their work. We're very passionate about movies, music, everything we attack. That's basically what, that's a litmus test for anything we kind of do, we care about.