 One of the challenges that we see in executives is that it's very tempting to be really secluding themselves with a strategic group or direct reports of whatever language organizations choose to describe that elite top level of the organization. And I think that is a recipe for discontinuity in a business because most of the feedback from the market actually doesn't come from the top. Unlike how companies were around before, the centricity of the customer is really a new feature in the business we are in right now. And that is the markets are a lot more democratic and customer centricity is the center of most strategies. And that's not how businesses have been set up in around before. And one of the challenges we see in organizations is not only the dependency on the traditional ways of getting that information from the market but also the organizational structures that are not set up to receive that bottom up feedback. There are a lot of changes ahead of us and the reversal of the hierarchies and incorporating the whole ecosystem of organization into the planning and strategy of the company or any organization for that matter is exactly the feature of the future.