 You know, a lot of what we learn, a lot of our behavior comes from watching other people. We're not even conscious of it, but, you know, if everybody else starts, you know, wearing a certain sort of shoe or, or, you know, acting in a certain, or using a phrase in business, like all these new sort of buzz phrases that come, you have to too, because it's to fit in, it means something, it's part of being high-performance and being part of your group.