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Published on Apr 17, 2011
Andy Shepard, CEO of the Maine Winter Sports Center and the Mainebiz 2011 Business Leaders of the Year in the nonprofit category, talks about how his organization measures the economic impact of its events; what other intangible benefits the events may offer the region, such as the exposure the region gets from having 120 million Europeans watching the races in northern Maine on television; and what's next for the Maine Winter Sports Center.