 Check this clip out because Money Man is telling you why your music ain't doing what it's supposed to do. You see a lot of artists falling off because they make trendy music. So when the trend is out or your dance is out, you're gone. You get what I'm saying? Absolutely. But if you make you music, you talk about your feelings or you talk about how you are, your music can be timeless. Like, like, um, you got a future. He's been on for, what, seven to 10 years because he doesn't make trendy just his subject matter ain't just the trend of what's going on at this moment right now. So a lot of people make songs like an Instagram post. Like, you know, Instagram posts, once you see it, it's over with. Right. So you got a content is a big thing. You got a lot of people getting on, but they also falling off every day. I agree. But it also gives people the opportunity to make some money. It's just what you do with your money after that. Yeah, it's fall off every day be. Hey, people are making music like Instagram posts. Yeah, that was a bar. I can't love that was a bar when the step thing is gone. It's gone. You forgot what the first thing you saw on your scroll session this time around. That's tough. Yeah, but look, like I said, we just talked about this. The importance of putting you in the music, but so many artists don't even know who they are enough to put them into the music. But look, this is an artist. Y'all don't know who money man is. He has six million plus monthly listeners right now. He's independent to my knowledge, but it's not even if he is now, he signed a deal after he started popping, because when he started popping, he had more than six million monthly listeners at some point. But, you know, he's probably in between projects or something like that. And he was independent. So he knows some things. And when we talk about putting yourself in your music, I like the way he just straight up said, like, share your feelings. Yeah, your thoughts, your experiences, because one of the most important things that I've been saying for years now, when it comes to being an artist that people can find value in is your point of view, period. If you have a way of going about things, right, if you have a perspective that people find valuable, then they're going to come back for it because they want to hear what you have to say about it. There could be some news that comes out, right? And even if they go here, somebody else talk about it, they'll want to hear what you got to say, right? Like, there might be some news that comes out about music, right? And then y'all might be like, man, I wonder what Sean Jacory have to say about it, because we're just putting out our perspective, right? Even though you heard other people talk about it, and when you can get to that point with your music, no matter what happens and what the trends are, which is his standpoint about trendy, people are going to know what you want to know, what you have to say. You know who's an artist that's like that? You look out of here. You're always going to throw your boy out there, man. You put him in some precarious positions, right? Jay-Z. Oh, yeah. OK, yeah. Jay-Z. And he's the only one. I'm not the only one. I could clearly say that, but I want to say he's one of the ones I want to use because there's some people who are on that path, but they're early on. Yeah. This guy's been around for a minute. Obviously. And you know, when he says something, he puts out a single track. It circulates. It might not be a hit, but people want to know what he has to say. Yeah. Period. Yeah. And that's what you want to be thinking about. Like if people can value what I say, then not only are they going to be more likely to continue to listen to your music in the future, but they're going to be more likely to care about what you have to say in the category of style. Right. Gaming, whatever is your particular cross branding activities, right? You're going to care a lot more about that stuff because they they're going to know it's not just a brand flip and you're just being in there. They're going to know it has something to do with how you approach things. And they already fell in love with how you approach things. Yeah, I think that's what made the trendy stuff such a like double S or like on one hand, it can be a great catalyst, right? Like I think about I think about when drill music became trendy on TikTok. Right. Think about all of the drill artists that that becoming trendy. Well, think about all the artists that were exposed to a larger audience because that type of music became trendy. But then to your point, I think about all the artists that made drill music because it was trendy that, you know, once it stopped becoming trendy, people started counting. Listen, I don't believe you, man. It's not really feel like you, you know what I'm saying? Like this don't really feel like the you that you present everything goes. So I don't know, man. Sometimes I think the trendy stuff allows artists to kind of have fun, but I guess it's a different caliber of artists, right? Like an artist that has a sound, knows themselves. You know what I'm saying? It's like slightly Drake effect, bro. Like how many times we've seen Drake just go hop on some shit because it's trendy. It ain't it ain't ruined them yet. That's exactly who I thought. Yeah, yeah, but it ain't it ain't ruined them yet. It's like as fans, we're like, oh, he's just having fun as other genre, but he doesn't make it his thing. You know what I'm saying? What? See, why is that? Right? Because he knows who he is and we know he is. Yeah, right. So you know that he's being beside himself. He's not inside himself in that moment. So you can recognize what's happening. That's the difference between the master and the novice where the painting can look exactly the same. But this master has already laid the groundwork and showed you, hey, I can execute at the highest level. So now I can throw some shit up there and convince people that it's worth a lot and it's this high art, but you know, I mean, I don't know what am I? What am I basing it off of just being somebody who just started? Right? Yeah, that's the difference of those things. So let me take a quick second to say if you're an artist trying to blow your music up or if you're a manager, a music professional in general, trying to help an artist blow their music up. I have something that's a game changer for you and it's completely free. As you may know, we've helped multiple artists go from zero to hundreds of thousands of streams. We've helped multiple artists go from hundreds of thousands to millions of streams, chart on Billboard, GoViral, all of that stuff. And we've now made the way we've branded multiple artists and helped them go viral completely free step by step in Brandman Network. All you have to do is check out brandmannetwork.com. You apply. It's completely free. But the thing is, we're not going to let everybody in forever. So the faster you apply, the better your chance of getting accepted. Brandmannetwork.com. Check it out. Back to the video. My point of view is so valuable. And I think that Drake example kind of continues to clarify the idea. Because I know a lot of people are going to immediately hear the first part of what we just said and then be like, yes, you need to avoid trends. Trends are bad. No, you can definitely leverage trends to bring in new audiences. As a matter of fact, if you think about how Drake used them, it's almost like the funnel effect. Hopping on a train can help you get more views and expose you to newer audiences and let them hear different sides of you. But then you're still leading people back to you, you know what I mean? You know, sometimes somebody might not connect with you in one way or another. But then one day you might see an interview or something. You're like, oh, he kind of funny. I kind of fuck with him. You know what I mean? Or it might just be something or they might do something that you think is noble. They're like, oh, man, no, that is a good person. So it's exposing yourself to people in different ways to where eventually they find their way in to the rest of the groove. Because sometimes, you know, the the first version of you or the most or the default version of you makes people think they don't like you. Yeah. You know what I mean? And they don't have a full reason for not like you. And I'm not we're not talking about full blown hater, but like just you know, I'm not. Yeah, rub you the wrong way. You know what I mean? I know Gary V talked about that a lot with him, right? Because his approach, he's like, yeah, I know I might come off to a lot of people as if I'm like a scammer, a charlatan, one of these people who just, you know, flipping his presence and a regular business coach, but you hear him talk enough, right? And eventually you see he doing some real business. It slowly starts to mold how you view him a little different if that first approach doesn't fit you. And then he also knows the cursing that he does, apparently when he goes into some of these spaces, you know, we're not really in those spaces where people are like, oh, my gosh, you're cursing or whatever. But I've been in those when I was like back in college before, you know. So now we are with you two. Damn, you're right. You're right. You two done put us in the corporate environment. We done followed it. And now you two don't want us to curse like that, which reminds me. Yeah, we got to, we might have to start like looking at the clock and make sure we don't curse in the first eight minutes of the video. For real. Can't pay a clip that curses in the first eight minutes of the video just so you don't demonetize the whole thing. That's that's crazy. It is crazy. I feel personally stifled. Like they made it for me. I know they didn't, but, you know, I'm pressed. I mean, look, I don't know. They might have been watching me. We got started. We got started. That happened in a few episodes after 13 minutes and a few episodes after we had a whole car. No, for real. It did not curse and try not to curse on the pocket. Yeah, it did, man. Like, I was like, no, you guys are right demonetize. Hey, that's tough, but we appreciate the views, though. You two appreciate the views. But well, again, this authenticity thing is such a deep conversation. Shout out to Tuko. He actually we had a conversation last night and he checks out the podcast and we were talking literally about that authenticity conversation. And he had a lot of thoughts. I want to I feel like that's a conversation that we can bring up with a lot of people who come up on the pod because in one way or another, everybody has had to go through that journey of trying to find themselves specifically in music when you're trying to express yourself and make that connection. And it's not an easy thing to do. I was like, one thing I told him, I was like, everybody actually to be fair, everybody actually finds it difficult to just show themselves and be themselves. Right. The problem is artists are trying to monetize it. Right. Because people in corporate jobs, they don't want you to be yourself anyway. Nobody cares. Yeah. You know, actually, if you be yourself, you might be up out of here. So artists are the ones who feel that struggle and it actually impacts them in a way that it doesn't impact most people. And then the other point is what if yourself is something that people don't like? Yeah, that's a whole another thing. You know what I mean? I miss my hours like that. Like, man, it's cool, but something about you just sucks. Don't see exactly just don't sit right with my soul, man. Hey, man, you suck, man. Hey, but that stuff is always more offensive to me than like, like curse words and like blatant, like a malicious talk. Well, I once might tell you that I don't like you like as a person. When someone says something like that, no, not like even don't like you. It's just like saying something like, you don't suck. I mean, you suck or whatever, you know what I mean? Like, I don't know, man. Like, OK, I remember the wheel. I noticed this in 10th grade, bro. This is dude in my class. Name Russell, that dude was funny. He was always like, he had like this mean stick or whatever, like angry stick. And I always find angry people much funny, but that's all my favorite comedians. And the teacher. She was like, you're such a jerk. And for some reason, that shit hit, bro. Like, she said he was a jerk and she meant it. And it could have been bitch, maybe like it could have been anything. But the fact she said jerk, it just felt like, hey, man, she really meant that shit. I don't know. Like those kind of words always hit me harder for some reason. When I know somebody is trying to be offensive, that shit never fits me. You know, I'm cool. I just know where you are. But people feel like they're being genuine. They have to think about it. Find alternate words to describe it. Like, I truly try to express. That should just be different, you know what I mean? But but yeah, man, you know, look. Yeah, like you said, sometimes you your personality might not hit, but it's too many people in the world where you can't find anybody. We are we are out of that era. Now, with that being said, we got to make a quick transition to.