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Orbea Alma: Power has never been so subtle

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Published on Aug 28, 2013

The most exciting objects are those that illicit desire without a reason
They have a personality that brings them alive
...a personality that makes them unique.
To some, it is simply a bicycle.
To others, it is inspiration. Desire. A communication between the heart and the mind.
An organic feeling, applied with mastery...
With respect to the history of the object...
And treated to the smallest detail, makes it...
...an object of desire.
Smooth becomes strength...
Agility becomes accuracy
Lightness becomes power
And organic becomes pure emotion.

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