 Wtedy mi się podobało, że w trakcie zweryklarnym jest tutaj. Mi name is Sven, short introduction. I've worked with WordPress and BodyPress since 2008. I'm the CEO of Seamcraft and my last project is BodyForms. It's a form builder for creating posts and user generated content. I decided to talk about it here. I also have two children and love play music and traveling. That's one reason why I'm also here. So in this talk I want to talk about user generated content and the different strengths of user generated content and how you can use and release it on your site and use BodyPress for it. So in the beginning actually what is user generated content. This is content created by your users or customers. Actually in the moment when a user comes on your site where there's any interaction you start creating user generated content it's actually everything what is the data that is left for you. If it's Google Analytics like before review or blog post it can be actually everything. A photo, a video or a comment. 47% of customers read up to 3-5 pieces of content before they decide to get a project from a company or get in contact to a company to use their service. So user generated content is maybe much more important for you than you thought before. It's the voice of your company and of your product outside your business and it's really difficult to maintain and yeah let's look into this. BodyPress is a social network component. It often I hear people like I say Facebook clone I don't want to have my next Facebook on my site but it's much more. Because it has many components and you don't need to use all these components on your site. You maybe don't need groups or activity streams but the profile, the basic component of BodyPress can be really important for you and can be a window to your customers and to the user generated content. So if you only look at BodyPress as a hub for user generated content and for your users to communicate to you it can be really useful. And don't look at it as a Facebook clone you don't want to create the next Facebook but you have a website, you have interaction with your customers and in this moment you have a social connection to your customers. They give you something. Even if it's a bad review or if it's a bad command they give you something and this is user generated content. This is often something which people don't think about much. They create their website and they make everything nice and makes it there for their products but they don't think about what is user generated content and how can I handle it and how can I get the best benefit out of it. So with BodyPress you have first of all a profile. You have a centralized profile for all the views your user maybe need. In WordPress we have many plugins all these plugins that bring different views into your website. Some have my account pages and the other one maybe have been seen on my account page. And then your users get lost on your site searching for the place. If they search for the product or for changing the address they have maybe different places even for finding the whole tools or communicate to your support and then they get lost on your site. And if they get lost on your site and then they go away from your site because this is the feeling what they consume and this they consume mostly before they buy something. So we must be really carefully to centralize things to the user profile and you can do this with BodyPress. And the same as with you have with BodyPress the activity stream you can use this to generate data. I will come to this later. Groups and attachments here are also interesting. If you have support you can bring people into BodyPress and you have in the profile you have the support groups they need and you connect this with the services you need. But then your user don't need to go to another service. They have all in the profile and easy accessible for them. So yeah, that's what I said before actually I did these slides but it's really difficult for me. I will talk more free. The benefit is to find everything actually what the user needs in one place. So if you have product reviews they can find the product reviews they can find my account the orders or the support and this will give them a good feeling and also create trust. And trust is what we need with user generated content because people go to other places like Facebook Twitter and they talk about you. This is also user generated content and if you start well on your side if you solve them well if you give them trust in one place where they find everything transparent this will be the first step to have a great multiplicator of user generated content. So yeah there can be everything in I just wrote something like my account my posts you can add these things like newsletter settings support and maybe what is useful for your business. If you have a learning side add the courses into the body press profile if you are a university put your courses in there. There are endless opportunities I think many of you here have their own business and can reflect by themselves what makes sense in their way. So and this is one big point which I found out is guest posts because let you guys write about the subject of your site can give you a huge benefit it's great for you and it's also great for your growth strategy because if someone writes something about you he is more willing to share it somewhere so if you bring the user into your platform and make him feel and become a part of it he is more willing to share his content and this is user generated content and if you have an example of what this can be it can be how to documentation a showcase it can be a story how they used your product or any relevant content and most of the time when I talk to my customers about this they tell me no we don't want this we don't want guest posts we have spam or whatever but I think this is a wrong view you get the guest posts and you have moderation and you don't need to show every post before we have forums we have the problem that we have afraid of bad feedback in the forum and then we have to communicate with these customers i try to play with us but with guest posts you offer please write the guest posts but you can moderate it you don't need to publish it but if you publish it if you feel it's good for you people can comment on it like before in the forums so you have an interaction you have a communication but you have full control of the content on your side so it's much better than the forum but user generated content also like guest posts you can give different button for different topics so you exactly funnel people to their topic then they write about what they know and this is in the end also a huge feedback some customers came back to me and said wow they tell us about what's the frustration of the project where they get stuck why they couldn't use it to get information and improve our product improve our service or strategy so to use guest posts is much more than just a blog post it's the deepest feedback you can get from your audience and it's a great feedback because even if they tell you your product sucks and you just took our time you have the mail please can we have a short communication about it or why what's up exactly and then you get an interaction and I found out that these people in there become the best customers they will fall in love with your company and yeah it can be really powerful so often the question is how can I use user generated content for my business for my e-commerce side already bring the different views of shop into the profile so people don't search around for it bring the product reviews to this place so people have all their reviews and can find their reviews in one place and same with you can make start playing with them like achievement system like points hey you have written three blog posts you are now a gold member or whatever there is space to use this creativity I just saw I need to hurry up a bit same for social terms and other things you know these local places if you have a local shop or customers with a local shop it's super important to have reviews on these places if you have a bakery or a small shop and you don't have these reviews in there so you can generate these links directly to the form where they fill out and review it put it in the profile make it up and then they have one click to this places review and they give you the review and you have a big benefit and this is user generated content often people misunderstood user generated content in our times it's all the content people create it's even if someone come to your site and they jump away you see it in google analytics and your user generated content you see how they jump away so yeah take it serious i think it's important also work is all about democasting publishing and owning your data why do we store all the user generated content outside if you look at it we own our posts and bring the comments out of the system i think for our growth if we want to become big we need to save our data it's really important don't give it away it's stored in your database and even if you switch the system any database engineer can make great information so what you should consider or what you should think about this can bring all the data from other SAS services into body press also you can check deeply is there another alternative for example you have here in spain you have a mail poet this is all in wordpress why you need mail chin or they are different there are always different plugins which have this inbound in wordpress or outside and if it's in a SAS service and you can have it in wordpress stored in the user metadata take this if it's possible take this solution because it's more safe for the future of your business if they turn off this SAS service all data is lost so you have no connectivity and you have no control over your user generated content i think it's really important and body press can help you with this because often you need SAS services but if you have them in body press we have javascript, vfphp we can put a trigger and we can save the same data or even put a link or a mark to the database so we know this data was used on our site or this service and this is really easy if you use body press you have exprophy fields with exprophy files you can save and delete data i wanted to go into this deeper but the time is running away so i make it shorter if you have anywhere on your site and you have any interaction you can use AJAX or any technique just save it to the user and keep it for a little later usage even if you don't know now what is this for you if your business grow someday someone will come and ask you do you have this data and then you can say i have all in exprophy fields and the same is with the activity stream there are many many activities all around your user and it's not only for the user it's for you it's really easy to use body press to save any activity on your site sure the most easy one is a new post, a new command a new friendship request but it can be everything important for you for your business and growth strategy and any interaction with other APIs catch them and save them for them to use it this is user generated content and it's often everywhere in the net but not in your hands i think with this talk i want to make you aware this data is important for you keep it safe don't be like oh it's so fancy this service looks so modern, so nice but think further what does it do for you with the data is it the data of the company will they grow with the data why do you grow with this data is it just fancy or is it also for the future of your business and for your success yeah and again i wanted to go into this deeper but it's short session most but easily save any activity on the side in body press create an activity and time is running just 3 minutes left so if you are interested in this talk to me later or go to the body press i have put down the codex links in there so there are also resources from the activity stream there was a great talk in Europe from Moon about how to use the activity stream for transparency of activities on your site one last and quick feedback also these drop boxes and google drives and made out drives and all over the place where you may be asked customers to store data you can do this in body press there is a body drive plug in and it has the same functionality like dropbox so if you are interested to also keep the files which is also user generated content save under your wood take a look yeah that's all thanks a lot i hope this was helpful for you any question? what you think about the privacy revelations that you want with all the data yeah it depends on how from which site you look at it if your user creates an account and you ask in the ADP about in the terms of use i'm not a lawyer everything what i said you should maybe talk to your lawyer we have different laws always changing all the time even the smallest data can be a problem from the business view of your website yeah no it is okay depends on how you have your trends of your website but it's problematic if you don't disclose it with your customers or visitors of your website so as Stan said you always have to talk to a lawyer about this but with the new law coming in the end of May we will suffer of course but a lot of things really don't change to the bad side so much if you take care of your terms and conditions on your website so you can go ahead and tell the people what's going on on your website and you have to disclose it and then you can collect data i mean it's not gonna go away i mean it's gonna get a bit more complicated and also most of the time you need the IP address so you can collect this data anonymously it's just for your reference and if somebody is willing to fill out the form and give you an email address and send you a guest post you have a different ratio i think that moment you are able also to collect this data but i know the lawyer i am the software developer and this only makes two cents no persons in your experience do you have any body press working with the book commerce or with any other commerce it works super great i have also free plugin on the WordPress repository to bring all my account pages into the body press and bring the user data so you can also manage the visibility settings in body press and the shipping and billing address in body press dobra