 Victoria's Secret documentary came out and people were just so sick of men designing things for women based on their idea of what a woman should look like. And so the hook was name one thing, a man designed for a woman that sucks. And then I talked about the pads in your sports bra. To be honest like people are trolling us saying that maybe a man didn't invent the pads whatever it doesn't matter. That hook has gone viral and we've kind of replicated that formula multiple times.