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JESS3 x ESPN - TV Ratings 101

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Published on Sep 14, 2011

Behind the Scenes Video: http://www.youtube.com/watch?v=2HwzcI...

Created by JESS3: ESPN was looking for a way to make the explanation of how the TV ratings systems works simple and interesting—at least engaging enough to keep the audience awake. With direction to create something reminiscent of "School House Rock," meets "Sesame Street," JESS3 created a five-minute animation with an old-school, 1970's ESPN SportsCenter vibe to walk viewers through the television ratings process.

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