 This is the future of chicken and fish, and possibly all animal-derived food products. Can alternatives ever taste the same as conventional meat? And why do we even need them? Meat production is a major threat to the environment, contributing to greater biodiversity loss, water pollution, deforestation and climate change. It also poses a threat to human and animal health. Meat industries have seen below average hygiene, cross-contamination risks and low animal welfare, which all contribute to the spread of disease among animals and humans. But there are other ways to meet demand while keeping our taste buds happy. Plant-based alternatives can be as good as conventional products. Made by extracting and isolating protein from plants such as peas and beans, plant-based products have been in development for over a decade, but captured mainstream attention when food companies launched plant-based burgers. This industry is booming, but many obstacles remain. While nuggets and patties are available, so far there are no alternatives on the market that replicates the complicated whole-muscle structure of a chicken breast or fish filet that consumers desire. Plant-based meat is more expensive than conventional meat. The industry presents an incredible opportunity to develop a more affordable meat alternative, not only to attract more customers, but to make a huge impact in offsetting the environmental footprint of animal agriculture. Plant-based meat alternatives also need to closely mimic the nutritional content of their animal counterparts. X-Price Feed the Next Billion strives to tackle these issues, to truly revolutionize the way we eat, by incentivizing teams to produce structured chicken or fish filet alternatives that replicate or outperform conventional chicken and fish in taste, cost, environmental sustainability, access, and nutrition.