 On LinkedIn, there are two types of article posts or text-only posts. One is literally just a text-only post like this where you simply start typing and you click post. And the limitation as far as last time I checked was 1300 characters, which is why when I have an article that I do as a text-only post, I will say at the end, article continues in the first comment below and then when they scroll down to the first comment below, then they see the continuation of the above post. And then a second type of post on LinkedIn that's text-only, well, which actually in this case, you can also include images and whatnot. It's called an article. And so this is what a LinkedIn article looks like. You can have a cover image. You can format it more nicely with italics headings and things like that. Even numbered bullets or non-numberable, you can have hyperlinks and things like that. So an article looks more like something you would look on medium. And in fact, I have found that once I have written an article on medium, once I've written an article on medium, yeah, I guess I'll just go here. So this is the corresponding article on medium, for example. So once I have done my formatting on medium, then I simply select, well, I select not with the heading, but I select, once I posted on medium, I simply select all of this, you know, I select, sorry, it's so long, but I select all of this, okay, copy it. And then when I go to LinkedIn and create an article, I can simply paste and LinkedIn seems to like the formatting for medium and it comes out just like this. So let me show you how to create each. Okay, so I'm on my LinkedIn company page, but you could do this, well, you know what, why don't I show you how to do it on a normal LinkedIn page, not a company page? Okay, so on a normal LinkedIn page, you simply, when you click start a post, this is where you start writing a, well, you could do a text-only post or you can add a single image or whatever, but it's just like a simple post. And if you paste in, if you paste in just words, then this is a text-only post. It shows you I've exceeded the character limit greatly. 54, 88, anyway, it doesn't matter. So this is a text-only post. I can't post it because it's too long, but if I remove it, I'm just gonna randomly cut a bunch, then I could, you know, of course, I wanna put spaces and, you know, sorry, line breaks and things. And then I can click post. Maybe I wanna do a hashtag or two at the end. So that's a text-only post, okay? And once I post it, then I can comment on my own post if I wanted to add more. If I wanna do an article, then I have to click on write article, write article right there. And once I click on write article, oh, it asked me if I wanna choose my company page or personal LinkedIn. I'm just gonna say personal LinkedIn for now. And then I can upload a cover image and then here I can paste in. Remember earlier, I copied everything from Medium that I posted, well, I'm gonna paste it in. I'm gonna show you what happens. Voila, you see how everything, well, almost everything is perfectly formatted. There are a couple of like little line breaks that I might have to delete. But look, everything else looks pretty nice, you know? So this is how I do the LinkedIn article more quickly and efficiently because if I'm gonna write an article for my own website, I might as well also post it on LinkedIn and the LinkedIn. Google doesn't mind doing that. It's called syndication. It's not duplicate content. You don't get a duplicate content penalty by doing this. This is called syndication when it comes to Medium and LinkedIn and your website. So anyway, that's that. And then once you're done, you simply click on publish at the top right and it sends it out. So I hope that helps. Yes, it does. Thank you, George. Question from that. Oh, yeah, go ahead, Lea. What is the benefit of... I think one's a question too. What is the benefit of posting the article in LinkedIn as an article versus just linking to your Medium article? Right, yeah, no, that's a great question. I, with LinkedIn's article, like native, let's just say native article, right? And what Lea is saying is that, you know, instead of writing an article, what I could have done is let me go back. Let me go back to LinkedIn home screen here. What I could have done is copy the URL from Medium and my post would simply be a link post. Of course, it gives a preview here and it gives, you know, this is the preview image from medium.com. And I could introduce the article here. Here is how to, blah, blah, blah, blah, blah. You know, I could do multiple paragraphs if I want to or just very briefly and people click through. So the benefit of doing this is that it aggregates the engagement mostly on Medium. It gives you more views on your Medium article. People might comment there. But the drawback is that if you're posting on LinkedIn, people are more likely to comment on a LinkedIn article in LinkedIn if they're using LinkedIn because if they click through to your Medium, they might not be logged into a Medium account. They might not even have a Medium account. They can read it, sure. But then if they're gonna comment, they're probably gonna come back to your link post on LinkedIn, your Medium link post on LinkedIn to comment on it. So it just makes it more convenient for them to comment directly on a LinkedIn article. The other reason, and I'm gonna see if I can go back to my article here. The other reason is that at the bottom of your LinkedIn article, I think is your bio. Let me go ahead and see if I can find it for you here. Sorry for the little delay here. I'm just gonna go. Well, actually I do have a link directly to my LinkedIn articles. So, oh yeah, another benefit is when people go to your LinkedIn profile, right? And they click on, you can feature a LinkedIn article more. You could feature a Medium link as well here. The featuring a LinkedIn article allows you to, let's see, it says George Cowan LinkedIn, right? And I think it has more content. This might actually be a LinkedIn company page, right? This company article. But when you're on your LinkedIn personal profile, actually now we've seen it's better to feature an actual LinkedIn article on your personal profile because now LinkedIn has a company page versus personal profile. I really should have featured a LinkedIn article on my profile versus one from my company page. The other thing is when people go to your activity, okay? When they go to your activity, they can click on articles and it's all here. So that's kind of aggregates it in one place. And, but other, oh, the other benefit is that when people like engage with your article on LinkedIn, like it or comment on it, other LinkedIn users from their network will see that. Some of them will see it. And again, those LinkedIn users are also more likely to read your LinkedIn article versus your Medium article. So I hope this helps. I mean, Medium has a great reputation. So I don't think people mind clicking away from LinkedIn, but they are more likely to stay on LinkedIn and read. So. So, sorry, following on from that. So if you click on one of your articles, does it show at the bottom or the top of your profile? So it shows it at the top. It shows how many articles I have, which LinkedIn articles that I've published. And then at the bottom, I think it also, yeah, it shows it again. There we go. So everything kind of keeps on LinkedIn. Whereas if they click through to Medium, sure, Medium at the bottom gives an encouragement to subscribe to my Medium newsletter and it shows me more of George Cow's articles. I'm already subscribed to my own newsletter. So that's why it doesn't, not letting me subscribe, but it shows more of my, but then now they're on Medium rather than on LinkedIn and they might not be logged into Medium. That's the thing. So on LinkedIn, they're more likely to then click through to your profile and follow that kind of thing. So follow on question. Sorry. I'm sorry. I'm hogging the spotlight here. Should I then also set up like a business LinkedIn profile or just keep it? Yeah. So this is relatively new focus for me. I am now pretty excited about the LinkedIn company page because it allows ads. I mean, I'm hoping that I have heard that they are exploring, allowing LinkedIn personal profiles to run ads, but as of now, I haven't seen that possibility. So the only way we can do it is through the company page. And I have been getting very good leads, very good people. It's in fact, I feel like it's in some ways, it's easier to get better leads on LinkedIn than it is from Facebook or Instagram. It just costs a little bit more, but it seems to be worth it. In my initial couple of $100 testing right now, and so I'm pretty excited about it. And yes, I would encourage you to, if you're gonna run LinkedIn ads and you don't mind paying for, let's say, well, it's not cheap. Like I said, let's say around $3 to $5 per like of your LinkedIn content, but that person now knows about you and is more likely to. And to me, it's worth it because for every like, they might share, they might buy in the future. For my business model, it's worth it to pay $3 to $5 for even a single article like, because now I know who they are and the quality is quite high, I've noticed. So, and with the $3 to $5 per like, there are probably a couple of dozen others who didn't like it, or at least a couple others who didn't like it who still saw it, they might have visited my page and things like that. But anyway, long story short, yes, I recommend it. Okay, so even if I'm not necessarily going to be doing ad straight away, a company page is still a good idea. Yes. Well, well, if without, yes, I guess to start building up followers for your company page, because that if you're gonna, if you're already gearing in that direction, then yes. So. Okay, thank you.