 Hey guys, welcome back to my youtube channel. This is Daniel Rosal here bringing you this video blog from my lovely home office in Jerusalem and I want to talk today. This is gonna be a video blog one of the first real sit-down vlogs I've done in a while so if you're expecting content fireworks and Great effects to show up on the screen or what not you're gonna be disappointed It's just gonna be me talking into the webcam here today But it is something I wanted to put it put out there because I've just been thinking about this for The past the past hour or so today and that's regarding this whole idea of YouTube And if you start a YouTube channel or YouTube presence, do you have to have a theme now? I've warned warned the people subscribing to my YouTube channel I think when I hit the 500 subscriber milestone on a few occasions that I Don't intend this but this channel like my personal channel the videos I'm putting up on YouTube I don't intend to focus on a theme I do intend in the future Starting different channels that are going to have a theme but for now while I'm learning stuff It's just easier for me rather than think about okay this I should have one channel about tech one channel about this one channel about this for different Audiences, I'm just like putting it all out there under one channel So for anyone subscribed to this channel, I do realize it's probably like a super Frustrating subscription experience But that that's exactly the point that I actually want to challenge in this vlog that idea that YouTube has to be About your subscribers now. This is gonna say it's gonna sound contrary But those are the those are the opinions I I like And that's what I'm gonna talk about. So here's what here's what I think is incredible about YouTube Firstly YouTube is absolutely Vast like the amount of content and quality content That's just out there for anyone looking to better their lives or get alternative perspectives I create YouTube playlists on like almost a daily basis now Most of them are public anyone's free to click into playlists tab on this channel to see what kind of stuff I'm learning about but for me. I probably spend two or three hours per day Sitting down usually at night. I get my tablet out and I'm increasingly just watching YouTube I don't even like really watch mainstream stuff on Netflix any night. So it's a gigantic Content library and what I think is so cool about YouTube. I want to suggest this I think there's a double standard when it comes to what's increasingly known as big tech and YouTube Being part of Google was certainly being that category of what people called big tech when big tech Do things that rises people's anger for and that we're seeing that right now with Elon Musk The buyout of Twitter right when people See something that irritates them about the way big tech is working or you know apples work from home policy There's a lot of for a Ferrari and criticism out there on the internet and the double standard I suggest is that people also overlook the amazing Technology that big tech brings to market if you take YouTube for example I've looked several times to see if there are YouTube alternatives Just just purely out of interest. There's a couple of very very small video hosting platforms I've tried most of them and I have to say I haven't found anyone that's actually good They're all pretty small and buggy and I think the reason for that is to roll out something as good as YouTube You just need vast resources if you think the amount of storage required To make YouTube work if you think about the the amount of computing resources on the back end of YouTube to take You know a terabytes of footage coming at their servers every minute process it really really quickly I mean it's incredible how quickly That processing process works and then provide that video In a compressed codec that's easy to stream and then they have YouTube has a technology that you know If you have a slow internet connection They'll de-resid so that you can go all the way down to I think 360p and obviously the top is going to be the max res on your video So if you upload in 4k someone with a good internet connection can watch your video in 4k and if you Or the same video someone with the really sucky internet connection. They need to watch it in 240p They can watch it in 240p or 360p or whatever low resolution video So that technology that YouTube offers is absolutely amazing and it puts so much power in The hands of creators for free and when you think about YouTube from that perspective I would suggest that YouTube is an amazing deal. That's why I'm putting these videos up on YouTube I'm not doing it because and this is again. This is where I sort of see a big difference between the mass Sort of take on YouTube, which is YouTube is a platform for Monetization right the only reason people start YouTube channels is because I want to monetize now if you want to Go down that approach, which is one approach it absolutely makes sense to focus on the subscriber experience It absolutely makes sense to niche down There's no way you should be running a YouTube channel like my YouTube channel today and trying to make money off it just Because you're not gonna you're not gonna just from a marketing standpoint It's all over the place right you're gonna have you want you want to have a niche You want to have an interesting take on the nation and you want to keep hitting on that subject matter and engaging with your readers That's just kind of marketing 101 But this is a point I'm trying to get across here is that when you tell people you have a YouTube channel people tend to Peg you into that one use case that one basket. Oh, you're on YouTube. You must be trying to make money You need to niche down. I'm suggesting that YouTube is an insanely good video to things YouTube is firstly It's an amazing video hosting platform And they offer as I said an insane deal There's no real limit on how many videos you can upload to YouTube and it probably is a limit You know designed to prevent abuse of the platform But there's no limit that anyone using it in a normal fashion is going to encounter So you can upload as much as you want and the amount of storage that YouTube actually gives you for free because video is a heavy Videos a heavy thing. It's a lot heavier than text or audio, right? So YouTube is basically saying for no cost sign up to an exciting up to our Network and so long as you don't You know abuse the system or abuse our terms and conditions You can store as much as you want here and the second amazing aspect of the YouTube deal is you don't even have to make a public My YouTube channel has I think about 150 public videos the rest of my videos Which is why my video count is high I put up videos of me testing out different cameras and microphones The privacy is on private and if I want to listen back. Oh, I got that microphone I did a sound test. Let me listen to it. I can just go into my own YouTube video So I store not only the stuff I'm putting out publicly I also have this library of my own video audio test You could even do your own private blogs and set them to private you could do You could do unlisted vlogs and send them out as a newsletter, right? You could have a little family for your little newsletter for your family and friends Record a vlog like I'm doing now Set the privacy to unlisted And you can do that as many times as you want all for free so I Guess we're in going with this line of thought that I've been having today about YouTube is that I think it's very unfortunate that People are so obsessed today with monetization and the idea that any Enterprise one engages in in their free time or otherwise must be towards making money I'm suggesting that it's just as valid to be on YouTube not for the subscriber functionality There's no way to disable that on YouTube. So even if you are Interested in using YouTube to share there's no way you can prevent people to the best of my knowledge from subscribing to your channel So it is what it is if people really like your The content you're putting at irrespective of the niches they can subscribe to you and they've an option to subscribe to Like the low level subscribe option where YouTube will send the subscriber's content They think they'll enjoy or subscribe to every single thing they put out So it's you you're not forcing you're not inflicting your videos on Anyone even if you can't prevent the subscribe option because it's really The choice of anyone to subscribe to your channel or not So my concluding thought to this blog is that I think that I Think that YouTube creators I think that there's a lot of people out there We're finding very constructive uses for YouTube and or almost feeling like this crazy sense of pressure From whether it's just the other people on YouTube or Even friends or family sometimes that you have to view it as a money-making enterprise And what I'm suggesting here is that it's just as legitimate to use YouTube for the amazing technology that that it is because it's an Amazing technology, right? I upload this video to YouTube which I'm going to do now and it's now publicly available on the internet Someone in Kenya can stream this video someone in the US can stream this video Anyone in the world in fact who has internet and where YouTube isn't blocked can view this video and that's so powerful That is really an immensely powerful thing that we just completely take for granted and in order for that to work What the effort YouTube have gone to in developing huge storage capacity and amazing processing power To take the video people upload and make it automatically available in different resolutions Even the auto transcription feature where in which when I read YouTube will automatically AI will Interpret what I say and give a free transcription. These are all actually Software components that otherwise cost money, right? If you use rev you have to pay even for an AI generated Transcription so the package YouTube offers is insanely good when you think about it and so many benefits can accrue to just being On YouTube besides monetization. I enjoy getting comments and emails from people who watch my videos Some of my friends that's ready watching my videos and they tell me about them that they watch them I enjoy interviewing people on this YouTube channel gets you know that last night I talked to a really awesome computer scientist So I think there's so I don't think there's one legitimate way to use YouTube I don't think there are rules as people suggest that you have to monetize and because you have to monetize You have to stick to a niche. I think that is just unnecessary societal pressure And I think everyone Should should should feel free and at liberty to make maximal use of YouTube in the way that feels Comfortable for them. Perhaps you've got one monetized channel one on monetize one unmonetized channel Where you just shoot from the hip, but I don't think there's any Rules that one has to go down a certain pathway and that unfortunately often does get presented as the Tony option and it's just not the case Thank you guys for watching this video and Until the next one. I hope everyone has a great day