 So I've been spending some time lately over the last few days thinking about what actually helps you or makes you successfully grow your YouTube channel and I'm by no means a YouTube expert and obviously There are way way bigger Channels than mine But I came up with some interesting theories, which I'm currently testing out and if I do end up succeeding because of them then at least I can have this video to refer to and You could also refer to it in the future and say hey look he actually predicted it Correctly, which is what I'm attempting to do So the theory is quite simple There's basically two ways to grow your channel organically and using paid advertising Now the main purpose of growing a YouTube channel is Not necessarily getting subscribers, which is what most people think The way I look at subscribers is like some sort of leverage that you get Where every time you post a video people get notified. So if you have a hundred subscribers a hundred people get notified in one way or another because Obviously just because I have You know 700 close to 750 Subscribers doesn't mean that 750 people are gonna watch the video or that 750 people even know that I uploaded a video because You can go to the highest level of notification where you like it gets notified on your phone and you immediately see it Or you can go to you know medium medium levels where it just shows up on your sub subscription feed Which again, maybe you don't even use YouTube anymore, you know, we switched accounts or maybe you're subscribed to 30 channels so you don't even Follow, you know, you have so much to see and That's just the stuff you're subscribed to now with standing the new stuff that you see all the time that you don't end up watching anything so Subscribers are just leverage But then what's the goal, you know if Subscribers are just the leverage Well, that's that's a cool thing is that the goal is whatever you choose it to be for example for me my goal is to Get more people to go on coaching calls with me so that I can coach more people my success is directly correlated with how many people go on coaching calls with me and By extension My success directly depends on how many people watch my videos and then take action By going on a coaching call. So I have the agenda of making sure that as many Qualified and an appropriate people watch my my content Why is this important because if I if my goal is to Get coaching clients then I may use a different strategy than someone whose goal is for example to make money off of AdSense by Putting ads on his video that kind of person would probably want to go on more mainstream type of video because that will attract more views Well, where does my theory come in? In if you look at the two ways to grow a channel organically and paid promotion If you have a business then it makes sense to grow with paid promotion like for me for example because I Work on sales. So I don't need you know, I don't make money from views. I make money from people who Become my coaching clients. It does make a lot of sense to grow using paid ads because that that way you can kind of Manually control the views and the more you increase the views the more people go on a coaching call and as long as There's good profit margins It should be profitable or even very profitable Depending on how much you Charge what's your closing rate and How much did it cost you to actually get the calls, you know the leads Now regarding organic growth The way I went about it in the past was kind of wrong like I Had one really good epiphany a year ago and that was that videos are like passive income they keep getting views even a Year or ten years after you posted them So it's like wine like they get fine. They get better or they get finer or they get more and more views and even though the rate Slows down dramatically. It's still passive income Especially again if you make money from views that you don't have to think about or take care of But where I went wrong about it was I Would simply make videos and believe that people would just watch them But it doesn't work this way people overwhelmingly tend to Watch new videos while completely ignoring the rich history of videos that you have and The only exception is if you don't have many videos like Some or very niched-up type videos like some people might have a show or a series that's like Very special and awesome and so people will retroactively watch things, but if you just upload like daily content nobody's gonna go back and Watch stuff that you uploaded a year ago so You know Just having videos on its own is not what's going to get you that passive views What is going to get you that passive use is ranking and that was like my Second big epiphany. It's again. First of all is you get passive views So it's like a business with passive income that keeps growing and The second epiphany was that you can You actually get those passive views Most optimally when you rank What does that mean? So I have a few videos on my channel They're reached Anywhere from 5,000 to 15,000 views Now mind you this is a small channel like I don't have a very big channel. I Want to be but I'm not yet. So how do I get to 15,000 views? Well one of those videos is called the Dampenia Castle review so Dampenia is this business guy this Multimillionaire that lives in a castle in Scotland and I paid 20 something thousand dollars to go to his seminar At the castle so It's a very famous seminar tons of people go there. He himself like is very Kind of like a very niche type of person He tracks a very specific type of audience and and and and nobody Reviews the seminar for some reason. So, you know, I think about a hundred twenty people go Every year nobody gives reviews. Nobody. I don't think there's a single Review and I noticed that a year and a half ago and I thought Why not have the first review and by being the first and only review, which means scarcity of competition While there was a lot of demand for, you know, a lot of searches for that That means I ranked super high. So again High search and low competition. So high demand and low supply That what's that's what helped me help me reach 15,000 views in a year and a half And it's going to keep growing and the cool thing is that the more popular he gets the more popular I get and Popularity is exponential. So it's really cool way to kind of transfer views and My other videos are pretty much the same deal like Kind of very niche Another one was an interview that I did That lasted about an hour With a guy named Moran Puber who incidentally also went to his seminar at one point and that Also got like a ton of views and the reason for that is It's twofold first reason is because the title was captivating I think the title is like closing million dollar deals Uh interview with Moran Puber or something like that so that's People search that like people actually search Million dollar deals, you know how to close how to make a million dollars. So It it did get ranked But why how did it get ranked high? So that's that's a question like how Would something like, you know, making a million dollars, which, you know, presumably a lot of people make a video about How does that get how does my video, you know poor little me? How does that get ranked get ranked high up? Well, the reason for that is because that's the third epiphany YouTube judges videos quality Mostly by watch time so not by clicks or views because Well, there's clickbait. So, you know video could be very Seductive to click and then the video is shit But what's like the best way, you know in every platform in books and tv Movies, what's the best way to know? Well movies don't count but What's the best way to know if the show? Or the move the video or the book is good Well, how far do people get into it on average? So your average watch time Is the number one predictor of how high you'll rank up on the The search because let's say A million people search for the word meditation Well youtube is like any tv channel and they want to keep you as much as possible on the platform So which video are they going to rank are they going to rank the video that's two three minutes long Even you know and very very informative Or are they gonna rank the one hour long video Where people on average watch 35 minutes That's how a specific channel called actualized.org Got insanely like outrageously big Very shortly I mean in a very short time span And what this guy did is upload self-development videos Make them really really captivating So he simply it's him and his bald head Speaking to a dark screen Behind in front of a dark screen And Something about the way he speaks because this guy meditates A lot daily for like years. So he's got this kind of like Kind of like this gaze That really captivates And he speaks for like half an hour sometimes an hour About topics, you know meditation books fitness relationships and Almost every video he makes it gets ranked super high And most people would think oh it's because he's a big youtube channel, but no no that's the that's the opposite he became big because Again, there's a million videos about meditation Which one is youtube gonna rank the highest well obviously the one Where people people on average sit down watch the most so It doesn't matter that The other video is three minutes and people watch on average Two and a half minutes, which means the average is like 80 percent, which is crazy high Because his video even though people watch just 50 percent They literally on average sit down for 30 minutes and watch his video So that's good for youtube and it puts it way way up Usually first place in the rankings so you Know you you basically start ranking videos and if you rank them properly then That's really like passive income not not just passive income, but sustainable passive income so I get about 150 views every day Passively sometimes 250 views and when I say passively I mean I cannot upload I cannot forget about uploading any videos for a month and in that month I will get about 3000 views maybe 4000 views just passively and 80 percent of those views would come from a very small minority of videos that actually managed to rank high Which means that they're still getting Not just the occasional view or two views from people who explored But literally just people searched them and found them like searched something and found them or the videos found the people and The more of these you can rank the more sustainable passive views you keep getting Which means that It's like a growth engine. It's like an acceleration So you actually accelerate really really fast When you have a ton of videos, this is why this is what helped me figure out like how do channels grow exponentially? How does it happen? Because I thought it can't be the subscribers because I know I know how it looks and you know Sometimes you get a channel with 7000 subscribers that gets like 100 views per video and I used to get that so You know, it can't be that much of a difference how much subscribers you have obviously it helps but How can it be that some channels just grow exponentially and I think that's literally the difference. It's like you have one video that produces 200 views a day passively so now The fourth epiphany by the way the fourth rule is that on average a channel grows by One subscriber for every 100 views if you check out most regular channels and when I say regular channel, I mean Just uploading content and people who consume it not like, you know, ranking, you know channels who are like You know channels where you're like very niche like top 10 videos like the channels that that's all they do is upload like top 10 lists or kind of like Entertainment where you're just digested and leave or music That's when it's like people uploading videos like you know musicians coaches Self-help anything you can you know cooking They almost always grow at One subscriber per 100 views That's the average sometimes one subscriber per 75 views sometimes one subscriber per 250 views, but It never strays far from there so When these channels for example a channel uploads 200 video that gets 200 passive views every day because It's ranked well. So it's Up in the search you can actually see it That means that that channel gets Like one or two or three additional subscribers per day Now let's say You upload 10 more videos That rank like this well now instead of one two three subscribers You get 10 to 30 subscribers every day and the more you Stack these ranked videos The more subscribers you get and then the more people watch Every video you make and share it and comment which Helps it rank up higher and this is What's called the Pareto distribution it's You highly recommend you google it's like a curve where The higher you get the the Kind of the air gets thinner But but you get much more of what you have So a very tiny minority of people hold the majority of wealth and Carl Marx who basically invented communism That's what he hated. He said how could it be that the you know the oppressors or have like 0.1 of the people have like 95 percent of the wealth. How can that be? And what he didn't realize was that This is true upon all human dynamics so in every type of environment where people compete in any way They will always be A top minority that will have the majority of success So the minority of singers Are more famous than all the majority combined the minority of riders have more book sales than the majority combined and that's exactly what happens with youtube videos, which is Absolutely amazing and awesome Because the higher you go the faster you go up and again, this is what I believe is the formula so you rank videos So the the epiphanies so again you you realize that You need to upload videos That get ranked high so you use the proper keywords and proper titles to rank your videos make them videos as long as possible Where people would still pay attention so not like long but people don't care But as long as you can and also be appealing so people actually stay After you build up enough of those Kind of like passive income ranked videos Your channel is going to start picking up speed and it's going to grow faster and faster and then you go on the wave and You use that momentum and you know that inertia to really grow fast And you always want to have in mind the goal of the channel So again my goal is coaching And the only reason I don't choose to use paid income paid Advertising is because it's a one-time thing. So even if I do use the paid advertising It's just people come and then the source ends. So you always have to keep Paying money to get more people Now that's not bad if you want to run your business You know like a business, but I actually prefer to run my business as sort of a lifestyle thing so I don't want to grow because I have profitable ads actually want to grow because I just do what I do and You know, I managed to rank the video as well And that means that I you know, I just put out a camera film it and People watch it not because it's you know an advertisement that leads to Uh The video but because they actually Want to follow my content So yeah, that's pretty much it. That's pretty much my theory of growing a youtube channel and we'll see by next year if I'm Correct or not, you know, we'll also see by the next quarter if uh If I'm at least partially correct because I am trying right now to rank all of my videos. So if you'll start paying attention to the titles and even the tags in the videos You'll notice that I'm really trying to hit on Things that people search, you know, so they have some demand, but they're not very competitive and I'll definitely share my analytics with you You know my kind of my performance and I guess we'll see if this works So yeah, wish me luck and I hope you found this video enjoyable and educational If you haven't subscribed yet, please subscribe This is your opportunity. I'm asking you to do it and you're free to Go on a coaching call with me the first one's free and Then we can discuss prices Talk soon