 Hi, my name is Morris Gervais, farmer, owner, operator here at Berry Hill Farms, just outside of Berry, Ontario. My parents purchased this farm in 1968 as a tobacco farm. And so when I was a boy growing up here, it was a tobacco farm from 68 until 79. And then for a combination of good luck, but also good vision, my parents realized that they wanted to kind of exit the tobacco industry. They had been growing strawberries. And tobacco for a few years. So they realized that probably strawberry farming was going to be a decent way to make a living and they could still make a go of it. And so they got out of tobacco. And so ever since 1980, we've been growing exclusively fresh fruits and vegetables and selling directly to the people that come to our farm. I enjoy the challenge of working with nature and of growing crops. I really enjoy that. And I am very cognizant of the fact that it's not always easy to do. And sometimes it's things are completely out of your control. So it's always really satisfying when you're able to get a good crop to the table. It's long days. It's hard work. It's it's hoping for good weather so that you can get the harvest in. I never have to be up very early in the winter time. That's the seasonality of being a farmer. Today, I was up at 430 to get ready for five o'clock. I had to check on an irrigation motor, make sure it was greased. It's been very dry. So we're irrigating and then have everything in order and ready to go. So that my crew of workers knew exactly what they needed to do at seven o'clock. We got everybody working at seven o'clock. And then here we are today doing an interview. So there's no two days the same. Summer and early fall season is the best time to enjoy berries. Strawberries used to be only in June and July. But myself and farmers across Ontario have begun recently growing day-neutral strawberries. And so now we have strawberries available from the end of June here in Berry right through until October. Day-neutral strawberries are strawberries that flower regardless of day length. I graduated from the University of Guelph in 1989 with a degree in agriculture. And there's no strawberries really that we're growing now that even existed, you know, 30, 40 years ago. So it's always continually changing. The varieties we're growing now are new and improved and better varieties in terms of flavor, harvestability, yield. Yeah, so things are always changing. So we're always continuing to innovate. And many growers in Ontario now are using protected culture. They're growing strawberries inside of greenhouses. So there's things are continually changing. Some beautiful sunny days like today enable the strawberry to really, really develop a super sweet flavor. It's local, it's fresh. And we're not growing varieties of strawberries that need to be shipped across the world. So we don't have to have the firmness and the rugged shipability that a California strawberry needs. We can pick a strawberry at its peak of flavor and its peak of juiciness. And it's on your table in Ontario here the same day or the next day. We're even faster than that here at the farm. If you come to the farm, our workers, as I mentioned, you started at seven in the morning. The first berries come in at eight o'clock in the morning. Our market opens at eight o'clock in the morning and you're buying berries that were picked moments ago. So, you know, we can really shorten the farm to table aspect. It's as short as it can be, really. So that's why we can offer such flavorful, juicy, wonderful strawberries to people here in Ontario.