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Why Your Idea is Worth Nothing

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Published on Oct 20, 2011

THE BOOK: "JOBS TO BE DONE: Theory to Practice" by Anthony Ulwick: https://www.amazon.com/dp/0990576744

In this recorded webinar, Tony Ulwick, the author of "What Customers Want" and founder of Strategyn, provides insight into why most ideas are worth nothing and a framework for overcoming this challenge. These insights will be useful for any organization who is trying to accelerate its growth through innovation. Learn more at http://strategyn.com/

Original broadcast date: September 22, 2011

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