 Hey guys, this is Matt Beck from freesaloneducation.com. We're here live. Well, sort of live, kind of. I mean we are live, but yeah We're here at ISSE in Long Beach, California I got two of my favorite people in the industry, Candy Shaw and Jameson Codner, right? It's how you pronounce it. Codner it is. All right, so we have them with me. We're gonna talk about Balayage That's your thing, right? You're the Balai Lama, right? All right, so we're gonna talk about Balayage. We're also gonna focus on just your career and the new things you have out, right? Fabulous. So let's start off with Basically the industry. How did you start out in the industry? Where did it come from? How did you decide to be a hairdresser? How'd that work? Well, I'm gonna give you the short story, Matt But basically my father is a 56 year hairdresser. He was a world-class competition hairdresser. Okay. I never went to beauty school. Can you believe it? I mean that's like incredible I never went to beauty school, but in Georgia you don't have to so I learned from some of the bests in the industry And I've been a hairdresser behind the chair for 35 years That's awesome. And the inspiration for me to paint hair came over 20 years ago when I was in Europe studying. Okay So you saw them doing the hair painting Balayage thing. Exactly. Okay And so you know at first I was kind of scared of it to be honest, you know, it seemed a little Why do you think people are scared about painting hair because I know that it's like one of those things in the industry It's like I would be more scared to foil hair than to actually paint it. Well, you know, it's really funny that you say that I think painting is so much easier. Yeah, because as an artist you can really see exactly what you're going for And you can almost think of your look as it's you know as it's in process right after it processes Right. So I think a lot of people are afraid of it because when you give somebody the freedom to take a lightener and just start You know putting it on the hair They're afraid of you know the results and I think that we were trained to stylist all our lives to be very technical right and very Section by section and piece by piece. Yeah, and we you know, we kind of are very robotic to be honest Yeah, and I found it like when you foil hair It's it's almost like like you're putting them like one foil here one foil here back to back Right, and it just fall the fall isn't as natural Painting here, so do you think I mean I would say 90% of the people in our salon now get hair painting done Absolutely. Well, you're so right about that I mean I always say that I paint energy to my haircuts right and you know It's sort of like putting the shoes with the dress so to speak Yeah, so once you have your beautiful design in then you take the time to just balayage the pieces in and it makes it so much more Customized, you know, it's not just a pattern that you're following just because it's a foil pattern You're literally following the layers of the hair the peaks the valleys the contrast areas that you want to bring forward And the actually you're following the personality of the person you're painting right, you know Is she hip, you know, then you're gonna add a little extra to the front or whatever But that's the thing like with foil work you you're always it's just for me It was like why are we doing a pattern on the hair right? There's nothing natural about a pattern that we're painting so it looks like hash marks on a football field Right exactly. Yeah, so so let's get into then you so you started your company. Yes sunlight's balayage Yes, right and so tell me about it now like I talked to you last year. Yeah, what has happened? That by the way, yeah, yeah, it's great, you know a lot has happened You know to be honest I made this company simply out of the need for people to have a good lightener to paint with right You know all my life. I was just sort of hunting and pecking, you know and sort of creating things around me So my son and I my husband we just decided after talking to so many people That almost thought balayage was gonna go away right and I said look it's the little black dress It's not going away people. You need to listen Freehand hair painting is literally going to be the wave of the future and the and the sort of the death of the foil So yeah, it is and it's it's an evolution everything is an evolution Certainly, you know, we used foils because of what they did but now we have different Technologies and lightener. We don't have to use foils all the time No, we don't hand painting is just such a more artistic and creative way of doing hair So I think it's awesome. Your lightener is fantastic. Thank you Yeah, I mean, I have to place another order Jameson because It's like one of those things like they tell me like our other lightener like you'd run out of it in the sun Like we always run out of things sometimes, you know, so but this is one of those things like you can't run out of it Because you can't paint hair the same without your light. Oh, you're sweet. You know what I'm saying, you know Why is that? Why why can I not? There's actually some reasons behind that. Yeah, what is in it? What is it? I've got what Jameson, why don't you tell us what's in it? Sure, I'd love to. I'm the resident chemist for sunlight What makes our lightener so much differently different from a traditional foil lightener is foil lighteners are typically silica-based Which is sand. Okay. It's meant to be placed in a foil and pressed with heat Right. So what we've done is we've created a kaolin base lightener. It's clay kaolin. Yeah, we're from Georgia Georgia clay Right. All right. It keeps the consistency extremely moist so you can saturate evenly Okay, also when you use a foil lightener to paint balayage so what you're processing out in the open Yeah, it puffs it bleeds. Yeah dust and the sand tends to clump up and you get these little pot marks on your strand So exactly so when you see those terrible balayage pictures on the internet That's because the lightener is swelling swelling exactly what it was supposed to be doing in a foil Sunlights it doesn't do that. Exactly. So that's the active ingredient the kale and the clay gives it six levels of lift with no heat And keeps that consistency extremely moist and the cool thing about sunlight is it's the first lightener that I've actually measured To to mix because with the other lighteners I just you know pour the lightener in and I are the developer in I just mix it up to my liking Right, but with sunlight. It's a perfect consistency. You know like when you just mix it up and it works So yeah, like a beautiful sour cream. Yeah, so what would you say is like your what is your favorite part of the industry? From a hairdresser point of view and from just like a business point of view. So let's go. Let's start with candy What's your favorite thing? Well, it's definitely not the people who are screaming in the back here for a free flat I'm just screaming people here. That's what I want exactly that. It's definitely a paper people like we could just have it Yeah, exactly That is not my favorite part of this industry because Unfortunately, you know, there's just a little bit too much Weird wacky and wild, you know, I'm a kind of hairdresser that really loves To build relationship and commercial kind of hair. But yeah, that is my favorite part of the industry is Simply having creative freedom To be myself. Yep, you know and to be who I am and not have to be a Categorize in any place. Yes, I paint hair. I'm different in that regard But I think hairdressers in in general all have one common denominator Yeah, and that we're lovers and you know, we love our craft. We love our industry We love each other and we love to celebrate success, you know as I love what you're doing with free salon education Thank you for me. I Teach because I learned right and being a teacher is really what inspires me more than anything, you know I've often had a saying Matt that says, you know money makes you more of what you already are right and you know for me I teach not for the money, but I teach because I want to get back to this industry and keep a Beautiful consistency and celebrate artists. Yeah, and the beauty of it is you can make money and do that at the same time Right. So I want to talk about like real quick. You had an interesting childhood, right? Yeah, this is a family thing Correct. Yeah, I mean you have your son involved obviously, right? And so tell me about like how do you know? It's really crazy because so many hairdressers now don't even know some of the people that Really molded our industry, right, you know my home Growing up was filled with people like Vidal and Paul Mitchell and horse Wrecklebacker and John and Susie Chadwick and some really an angry Gary Bray, you know people who are really iconic people in this industry that You know molded the test or where we are right now Yeah, you know, that's kind of why I'm on this journey Matt is because I feel like I want to be one of those types of People later in life to say, you know, this girl took a risk. Yeah, you know, she stepped out put her money where her mouth was and You know help to forge a change, right in our industry and so my childhood I was really blessed to be able to listen to these incredible stories of the journey of when Aveda was born, right? and when Paul Mitchell was born and You know when the first Sassoon Academy opened right and all those types of things Have inspired me to do do it as well. So talking about risk. What do you think is the biggest risk you ever took in your career? Like what is the time when you were like, maybe I shouldn't do that, but you did it Well, you know what that's a really interesting question. I think the biggest risk was When I knew That if someone didn't like my product that was really gonna hurt me You know and I spent so much time in research and development because of that. Yeah, because I didn't want to fall on my face I had a reputation for 20 years being a teacher. Yeah, and I didn't want to take a risk Just for the sake of having a product right you didn't want to just slap your name on something Yeah, absolutely You can tell that you can tell that you did not do that and I think that that's what really separates you And when I met you guys last year, it was just you can tell when there's a difference in people I think especially in this industry. It sounds like there's a roller coaster in this building. Honestly, I need a value But so what let's talk about you got some DVDs there Yeah, I actually just this show and if there's people hanging out here, we may give something away. Oh, yeah, baby You can't scream though. I hear screaming Okay, so tell me about them. Well, of course, you know last year I launched the Bali box which you put on your podcast Thank you so much. It's on free salon education as well but now I Just released some new DVDs one is French cutting and balayage with all kinds of wonderful techniques another one is Only French balayage and one is only French cutting basics. So okay, and why do you add French in there? What makes it? Well, the technique that I use for cutting. Yeah is French hairdressing. Yeah, you start from the the top and work down exactly and I sort of learned that from the late great Bruno Petini who was an amazing stylist for Jacques de Sange so That was one of the reasons the other reason was simply because Balayage is the French word for sweep. Okay, and so that's what it means Right and when I brush a or crochet those are all French words So, okay, you know just kind of separates the difference between parametric cutting Which is more palm-to-palm cutting like a British way of cutting right then we cut everything on top of the hand Which is like you said from the top down. Okay, it's a very different method. All right, cool So in those DVDs are available They're gonna be available everywhere all over here and probably on your web Great and we have so let's uh, let's Yes, so this is the master's thing Yeah, like this is I was talking to Jameson on the phone the other day and and like through the online sales of the website Everybody buys like a brush and a paddle and I'm like guys you got to buy. Yeah the whole thing like it's all It goes all together. You know like you have to have the lightener You can't just have the paddle and whatever lightener you're using Yeah, so you have to go through the whole package. This is like the whole shabam This is the whole kid right right so we have the lightener the DVD the paddle the brush What else is in there? Yeah, so we created it to have a marriage of the tools with the right product What we found in our academy is a lot of people would come and learn hair painting and Balayage And go home and try to use what they already had in the dispensary and they'd get frustrated They don't have the right brush. They don't have the right paddle the lightener. So she's put it all on a kid It's got the 34 500 gram lightener the paddle the brush the DVD and the short perforated rad that gets about 150 applications Okay, exactly. I love this kid. It's actually a class in the box. Yeah, okay like a jack in the box Yeah, you know, it's a class And you know, it's really interesting, you know talking about social media, yeah I can't even tell you how many of my little Sunkiss light, you know sunlight light Sun Sunnies, what are we gonna call them like the little Sunnies out there? They like take pictures of this box and post it because it's such beautiful cool packaging It's like it's like if you buy something from Apple, you know, like Open it up and you're like, all right. It's all organized. It looks nice So basically it has oh, are we reverberating? We're okay. We're okay It has how to do it how to mix it, okay? Five or six different ways of how to paint hair It has the preference wrap which you need to put in between for a heat conductor and the beautiful window to look through to see Your balayage. Yeah, I mean we talked about that wrap a lot. Yeah, if you have Saran wrap in the salon It's a nightmare. Yeah, you can't you're trying to take Saran wrap out and keep everything organized without an assistant isn't possible with this stuff if it's already got the perforated edges. It's perforated. So you just perforated. I know I can never say that word either. I'm from Iowa, we can't pronounce anything. So I just pull the, you know, I shred the thing and it just comes right off. Yeah, and then it doesn't water up like when you're in the kitchen, which is really good. And then the brush is really key because it has a tail comb on the bottom. And you know, you use it like a pencil and then the paddle, the clips. And as Jameson was saying, it's 500 grams. It gives you about 34 balayage applications in one tub. And of course, it's also what I think is a really cool thing because I'm a chick. So I hate bad smelling things, you know, chicks like for things to smell good. So it has a grapefruit extract. So it doesn't stink like some lightners that kind of, you know, in the dispensary when you're mixing them you just sort of get a whiff of yuck. You get that tiny little high. Exactly. Well now, I can't help you there, but please do not put this up your nose. No. Yeah, corn up the nose is not a... No, definitely not. Or clay, it's not corn, it's clay. I don't know what I'm talking about. So we have that balay box. It's available at your booth, right? Yeah, here. So everybody definitely go get it. Are we, is that available for anybody around here right now? Absolutely, absolutely, let's see. These two have been hanging out for a while. Oh my God. And they haven't screamed once. I love that. So we love them. And so why don't we give it to them? I would love to do that, but you have to come up and get your picture taken. Yeah, come get it. And you can say hi in the camera as you do it. Come on down. Yeah, come on in. Do it however you want. Come around this way. We'll edit it later. Come on in. So from Candysha herself. And just so you guys know, Millennium has the coolest booth in this show because we're going to be talking to people all day, giving away cool stuff. So thank you guys so much. Your booth, if you guys haven't checked it out, it's over there, Sunlight Baleage. I love working with you guys truly. Thank you. And I'm excited to continue that. And so check you guys out online. Yes, SunlightBaleage.com. And of course, James and Charles Academy, JamesandCharles.com slash Academy. That's your salon, right? Exactly, my salon and you can find tons of stuff on YouTube. You know, you can find me anywhere. Just Google Candysha and I'm all over the place. All right. Even my criminal record. She's actually a hairdresser that will write you back on the internet. Oh yeah. Hey, hey. That's what I like about you. Yes, I belong to a lot of little forums. And I love to talk about my heifers and all the girls out there and guys out there that, you know, I love that fact. And if I could just say, you know, one of the reasons why I'm doing this is I do want to be reachable and I do want to be authentic. Yeah. I do want to be able to talk to hairdressers. I want to live in real time so that people can be in the emotion of the moment of learning. Because if you're not in the emotion of the moment of learning, then you get frustrated, you go the other way and you can end up just being a mediocre hairdresser. Very cool. Well, thank you so much for sitting down. Thanks for having me. Thank you to Millennium Systems International for letting us hang out at their booth. Absolutely, there you are. They gave us this awesome corner to hang out all day. So check out MillenniumSI.com for the best salon software in the industry. And you guys are awesome. Check out sunlightsbalayage.com. And that's it. That's right. All right guys, thank you so much. We'll see you guys on the next video. Thanks.