 Live from Las Vegas, it's theCUBE. Covering NAB 2017, brought to you by HGST. Hey, welcome back everybody. Jeff Frick here with Lisa Martin. We are wrapping up three days of wall-to-wall coverage here at NAB 2017, the CUBE's first trip to NAB. What a great couple of three days it's been. Lisa really enjoyed working with you over the last couple of days and what a show. Oh, what a show. Frick and Martin together again. It's been, this is the biggest show I've ever been to and seen and experienced and the breadth of solutions here for just the, I don't want to say amateur, maybe photographer, filmmaker, to the six major film studios, that is so shocking to actually see all of it in person. It's a little overwhelming. I took a little walk around at lunchtime and out in between the convention center, they got the satellite trucks and the satellite dishes and steady cams and drones flying around. There's a crazy drone on the back of a jet ski. Really a bunch of exciting stuff. 360 cameras all over, virtual reality cameras all over. It's overwhelming. The creative tools that can be put in most people's hands today are virtually unlimited. But it just makes me wonder, is it too much? I guess it's always great to have more tools to work with from a creative point of view to just have alternate ways to kind of realize your vision and bring your vision to life. Yeah, I would agree on the comment of overwhelming. There's so much to see and do here when I walked out to lunch. I felt like I was on a treadmill, that wasn't going anywhere. I'm like, where's the exit? But the whole theme of the event, the met effects. I think this being here, sort of you're feeling the convergence of media, entertainment, technology. One of the great quotes that I read before we came here from Shira Lazar, who's the official Met Evangelist here is, if content is king, then technology is queen. And I think we really saw that underscored in all of the different guests that we had on the program the last couple of days. From security experts to those that are enabling large scale rendering in the cloud for big movies like Deadpool to talking to Adobe who's enabling the next aspiring YouTube star to be able to have access to what they need to do to be creative and really let their creativity flow. Right, and then the comfort zone is we see the same things that we see all the time. We see democratization of data, access to the data. We see more database decision making, especially what I found really interesting in the conversation around audience development and audience knowledge and the great advantage that Netflix had over the original cinemas or HBO is they actually knew who was watching. They had profiles on, how long did they watch? When did they change channels? What were their similar likes? So it's all the same things. The amazing amount of power that can be delivered via cloud to any individual or small company to really be a game changer in terms of capabilities or before they would have to make these tremendous investments. Same things we hear over and over and over at all the other events that we do. Exactly, I would agree with you on that. There was a lot of transcendence the things that we saw here, obviously at a media and entertainment show, but things that are very applicable in retail, in sports, in sporting events, from the filmmaker studio down to the individual guy or gal, really to even to healthcare. You talk about, we talk about this massive volume of data today, incredible opportunity or historic event really that happened with NASA from the International Space Station, the first ever live 4K stream conversation from 250 miles above the Earth down to Las Vegas of all places where that wasn't possible too long ago and you think of how massive datasets are not just in video but also music production. We even look at things that are transcendent to healthcare but might not be videos but it might be the massive file sizes for all the imaging. So there's so many things that I think there's a lot of cross-pallination with a lot of the other shows that we go to. I agree with you on the audience front, being a cord cutter, we're all cord cutters these days, right? Something that was interesting to me was, you kind of think, well, like you said, the streaming providers know so much about their audience and you think, well, traditional film, they don't know as much. It's been more qualitative and actually when we had Joan Rabbits on from HGST, she was actually saying there's benefits on both sides that the streaming providers actually can't change content whereas the filmmakers can. So there's really a lot of collaboration and learning that both can do from each other even though they are obviously competing for a mind chair. But Lisa, you're trying to be way too professional. Let's just call it space to space. You got a ball with the astronaut. I mean, we've had, she said there's only 40 astronauts left in the U.S. space program. We've had two of them on theCUBE, both women in the last six months. That's right, that was, I can't even say it was a dream come true because it's never something I jumped was even possible but having started my professional career with NASA Ames in the Bay Area, I recognize Tracey Caldwell-Dyson from her photo I saw many years ago and what a great ambassador and very inspiring. She was talking about what inspired her to want to be an astronaut back when she was 14, the Challenger accident which had a teacher and we were asking her with real-time video capabilities, what does that mean for NASA? And she was saying, think of the next generation of astronauts and the next generation that will be going to Mars, how much more inspired that they're going to be because with this technology that they even shared today, it makes space exploration so much more tangible because now there's these incredible videos and images that can be transmitted down to Earth in real time. So that was probably the highlight of, one of the highlights of my life, I would say. So thank you for handing over the keys for that one. It's just great. I mean, when they arrived on the set after the broadcast from space, I mean, the whole area lit up. I mean, there's such, as you say, ambassadors, astronauts as ambassadors are super smart, they're super friendly, they totally have their stuff together and to get an opportunity to have her on was really cool. That was a really great moment and so fun that you had the background to appreciate it even more than most of us do. So that was a kick. It just goes to show that it is really about the future. There is a very bright future ahead. We're going to keep covering it. We'll still keep going out to these events and hopefully we'll be back at NAB next year. I hope so. All right. So with Lisa Martin, I'm Jeff Frick. You're watching theCUBE. Thanks for watching us from NAB 2017. Keep an eye out. The busy season is just getting started here in May. We're going to be all over the airwaves for all over the rest of the summer. So keep an eye on SiliconANGLE.tv, YouTube.com, SiliconANGLE, and SiliconANGLE.com. Thanks for watching.