 And today we're gonna talk to you about a brand new IPO. Hope you guys all had a fantastic holidays if you're in Canada, if you're in America, I know you're getting ready for your holidays this weekend. Hope you guys have a great holidays. And today we're gonna be talking to you about a brand new IPO that is launching today called Element Nutrition. Looks like this. That's what it looks like. And we're gonna get right into it today. So if you guys like this video, please smash the like button, comment down below, share the video everywhere and subscribe. This is the investor presentation. You can see here on the Canadian Securities Exchange under the symbol ELMT. Once again, under the Canadian Securities Exchange, CSE under the symbol ELMT. What is their mission? To employ plant-based technology along with research-based nutritional science to deliver high-value products to our customers, allowing them to live life to the fullest. That's pretty cool. I mean, yeah, right? That's a good mission. Investment highlights, flagship plant-based nutraceutical product rejuvenate is proven to improve muscle health, help prevent muscle loss, and help the body build lean muscle. And as you get older, it gets harder and harder and harder to do all of that. And that's why I think it's important that you put this brand new pick on your watch list, put it on your radar. It has, in my opinion, a chance to be at least something that you look at, at least something that you're interested in, at least something that you should put on your watch list. So that's kind of what I'm trying to do here today is remember Rich CV Lab is strictly for information and education purposes. Always do your due diligence, always do your research before you invest in anything that we talk about here on Rich TV Live. Invest in the best, the best is blessed. And we love to bring you picks first. So once again, element nutrition, secured shelf space with top US and Canadian retailers representing 16,000 points of distribution with rejuvenate in over 7,500 stores. The e-commerce platform allows shipment to 98% of US population within two business days, exclusive rights to patented formulations, which specifically targets sarcopenia muscle loss due to aging. And anyone that's getting older understands that building and maintaining muscles is harder and harder as you get older. And this could be a product that could change that. Product formulations backed by 25 peer reviewed clinical studies and 20 million in investment over the last 17 years. Deep product innovation pipeline to targets including oncology, orthopedics, and sports nutrition. Huge sector growth, we're gonna get into that. Before we do that, I wanna show you guys their website. I'm gonna show you guys their website. I'll show you guys their website real quickly. And their website is element nutrition. Looks like this. So this is the website, element nutrition. Here we go. So this is what the website looks like. And you can go to the website at elementnutrition.com. And there you can learn more about the company, their products, their brands, the two key brands right now, rejuvenate muscle brand, rejuvenate muscle health, and Jatrix brand. So these are the two key brands right now that you can find right on their website. And you can learn more about the company, the brands, where to buy, and contact them as well. Says right here about element. Elements are the foundation of all life. Element nutrition was founded with the sole purpose of supplying all the ages with a healthy nutritional foundation, which in turn supports a healthy, happy lifestyle. At element nutrition, we are committed to developing and delivering nutritional products that are built on sound nutritional science and can truly enhance people's lives. Our health is our greatest asset. And element nutrition is about helping you take care of that asset and live life to the fullest. So that's the website. And we're gonna go through the deck once again, go through more information here on the deck. I can see some of you guys are putting in some of your messages. Yeah, please put in your messages. Good morning, Janet. Hope you're having a great day. And for anyone that's watching, I hope you're winning. I hope you're watching. And I appreciate your support. Now let's just do this. We're gonna go back to the deck. We go back to the deck and go through the element nutrition deck to go through some of the key points here. So right now, sector growth. What is the sector growth potential? Obviously it's very important for everyone to know what the sector growth potential is. And we're gonna go through it. So North American nutritional market is worth US 50 billion and growing. Good morning, Bentley LaFleur, how you doing? So the North American nutritional market is worth 50 billion and growing. 63% of consumers are looking for plant-based foods as a healthier source of protein. US ready to drink market, expected to expand at a CAGR of 8.2% to 2020. CAGR is compound annual growth rate. That's pretty strong growth, 8.2%. Adult protein beverage market over 1.6 billion and 49% of the population is concerned about effects of muscle loss, almost half the percentage. And I'm 43 years old and I'll be honest with you, as you get older, it's harder to maintain muscles. It's harder to maintain your physique. It's harder to maintain your body. It gets harder to maintain everything. So good morning, guys. If you got any messages or if you have anything you wanna add to the chat or the conversation, please put it in the chat and we'll do our best to share it with everyone who's watching. If you guys like these videos, please smash the like button, comment down below, share the video everywhere and subscribe. Hey, good morning, Phil. Phil says, I love these IPOs, thanks, Rich. Hey, my pleasure. And when I talk to you guys about a new deal and I bring you guys probably more new deals than anyone else in the world, please put them on your watch. Just put them on your radar. I'm not sitting here telling you to buy the stock. That's not what I'm doing. My job is to educate and inform and at least let you know about the stock so you can make an intelligent decision, okay? So the market opportunity, muscle health is one of the largest growing opportunities in CPG nutrition. You can see here, 13% sarcopenias incidence is up to 13% of population. 1.3 billion North American sarcopenia market by 2025 and 18 billion healthcare costs attributed to sarcopenia. Sarcopenia is the new osteoporosis from Abbott Labs. So what's the solution? Solution is rejuvenate. And if you're over the age of 40 or 50 or 60, you know what I'm talking about. It gets harder to maintain your muscles. It gets harder to maintain your body and you start, it starts becoming harder to stay in great shape as you get older. It's just the reality. So rejuvenate could be the solution and this could be huge. What is the solution? Rejuvenate, first to market, clinically proven, 25 plus clinical studies prevents muscle loss, speeds, surgical recovery, patented formula, 20 million US spent on research and development. That's R&D. Market opportunity, plant-based rejuvenate ready to drink. Rejuvenate muscle health, true innovation for the adult nutrition market now available. The solution is rejuvenate, 15 grams of organic plant protein, 330 milliliters, tetrapacks. So that's what the packs look like. Patented, clinically proven formula, US patent, 9,364,463, subsequent patent pending, sugar-free, gluten-free and dairy-free, no artificial sweeteners and artificial colors. Only 100 calories, first to market and clinically proven, helps prevent muscle loss and speedy surgical recovery. What is the value proposition? Element nutrition delivers sustainable quality of life to consumers by preventing age-related muscle loss. Anti-aging, I always tell my children that I am looking for eternal life. And this could help, this could help. Anti-aging, energy, vitality, strength, decrease risk of disease, greater wellness, decrease frailty and increase activity. Sounds good to me. Rejuvenate is trademarked, clinically proven to preserve muscle and strength on bed rest, wow, that's a game changer. You're gonna improve muscle and strength while being in bed rest, that's impressive. 800% increase in strength while recovering from surgery, increase strength and function, speeds post-operative recovery, lowers insurance and medical costs and increase the quality of life. And as we have a population that is growing older and living longer, this is the type of product that I think could be really, really popular. So you could see the muscle gain loss, muscle response and strength recovery. Huge, huge breakthroughs. And this is a company with significant retail distribution. As you can see amazon.com, Walgreens, Rexall, Shoppers Drug Mart, Loblaws, Metro, Food Lion and CVS Pharmacy. CVS Pharmacy has over 6,000 stores launching across the United States with Walgreens in June, 2021, which is this month. Coming up and Canadian retail of 750 stores, Shoppers Drift, Loblaws and Rexall and distribution in 15,500 US stores by June 15th, 2021, that's less than a month away and we're letting you know now. And it's what we do best. We love to let you guys know about winners before anybody else. That's what we do. It's what we do best and that's what we're doing here today. I wanna see some of you guys' messages. I love it when you guys give me messages. Please feel free to continue to do so. I'll go through this with you guys. All right, let's read some of your messages. New message. Janet says, impressed on how many clinical trials on their products. I'm 60 and have loss of muscle and been praying for a product like this. Yeah, and that's why we're here. RichTV Live loves to answer your prayers. So, I'm over 40 and I've noticed the difference already in my body and how you have to take care of your body and take care of every single thing and object you eat put into your body and how you exercise and take care of yourself. And this is the type of product that I think can make a difference. Janet says, ordering the product for muscle loss and will give you all the results it had on me. Oh, wow, thank you, Janet. I appreciate that. It's fantastic. I mean, that's the beauty working as a team, isn't it? So, let's get into the brand ambassador. So, Denise Austin is the brand ambassador for Element Nutrition, one of North America's most influential people in health and nutrition. 464,000 followers with 30% engagement, industry average is 2%. Core followers are 45 to 65 years old. 83% are interested in diet and nutrition, bestselling author of 12 books on fitness and nutrition, former member of the President's Council of Physical Fitness. So, there it is, a very well-renowned brand ambassador, also working very closely with Element Nutrition. So, our growth strategy here at Element Nutrition, we are focused on distribution and innovation. Distribution, increase retail locations and sales velocity with existing partners, build points of distribution in US and Canada with new partners, digital paid search and advertising for direct consumer channel, influencer partnership, 2.7 billion impressions. Pursue international distribution agreements, add new SKUs through existing points of distribution. Innovation, new product formats for existing formulations, meal replacement market, new formulation with added vitamins and minerals. Orthopedic market perform studies using rejuvenate, pre and post-surgery to speed recovery. Oncology market develop higher dose formulations and perform studies to demonstrate slowing muscle loss in cancer patients. Our data shows increased muscle protein synthesis by 78% on average. Sports nutrition develop higher dose formulations for Jack Tracks brand. Distribution and innovation pipeline. So, what are the distribution and innovation pipelines you're asking? Distribution channels, vendor status, eight national retailers and retails in the United States and Canada, direct consumer via Amazon and you don't get much bigger than that. Vendor status, new retailers, international distribution, Jack Tracks to US market and that's in the next 12 months and the next three to five year plan, oncology and orthopedic retirement homes, long-term care, that's the three to five year plan. As of today, rejuvenate sachets, two SKUs, ready to drink beverage, three SKUs and Jack Tracks, seven SKUs. That's happening essentially right now today and in the next 12 months, rejuvenate formulation for the Canadian market and next generation rejuvenate meal replacement. I think that could be huge and in the next three to five years, higher dosage rejuvenate bars, powders, gummies and snack food. What's the rejuvenate growth potential? Revenue growth will come down to points of distribution and velocity of sales. So, you could see the growth potential is mind-boggling. Like the points of distribution are in the thousands and tens of thousands and you can see here, the rejuvenate growth chart here is astronomical, eventually up to a high of 110 million in revenue. If they were doing four units a week per store with 40,000 points of distribution, incredible, absolutely incredible. This is Stuart Loder, the founder and CEO and sorry, Stuart Loder, the founder and CEO and I've actually interviewed Stuart. Stay tuned to the interview, should be coming out soon. And you can see he's the founder and MSC and BSC and the founder of Life Science Nutraceuticals, Nutritionals sold for $40 million. So, he's obviously had success with business. Profit magazine ranked LSN number one fastest growing Life Science Nutritionals, the number one fastest growing company in pharmaceuticals and nutraceutical industry. Wow, that's impressive. And international sales executive at Jamison Laboratories who revenue by 14 times sold for 320 million valuation, public company valued at 1.4 billion. Executive at Iovate Health Sciences Muscle Tech grew business from 40 million in revenue to over 200 million recently sold at a one billion valuation. So, you could see here the performance growth of Life Science Nutritional, very impressive growth and this is the man behind bill. So, if he's done it before, he could do it again. And you can see here the team headed by Stuart Lauder, the CEO and founder. You can see the chief operating officer, Stephen Brown, chief marketing officer, Dean Mosca, chief financial officer, Sean Power and creative director, Stuart Jeffries, John Duffy, advisor, and James Tonkin, also an advisor. You can see the board of directors. We're not gonna go through all of it, but you're welcome to read through. So, we're back to their website and as you guys can see here, when you go to their website, they've got a home section and about us section. Feel free to learn more about them in the about us section. Feel free to learn more about the founder and where this all originated and why and learn about the key brands. These are the key brands and feel free if you're interested in trying out the product, go ahead. You know, try out the product, let us know what you think. These are the two key brands and where to buy. Right here, click on where to buy and you can see that element nutrition brands are probably available for purchase in stores and online. Click on the images below for more information on where to buy the brand. So, just click on the link, Jack Tricks, and as you can see, they've got products that you can literally order right on the website. Some are already sold out, so you can just simply order right online and you can also order rejuvenate. Right here, right online, right on the website. So, really simple, anyone can use this, anyone can figure this out and you can follow them on their social pages. That's rejuvenate and you can contact them as well. If you have any questions, if you'd like to learn more about the product, feel free to contact them. Tell them, hey, you know, I saw this on Rich TV Live, love to get in contact with you and learn more about your product. If you have any questions, just submit and they'll do their best to get in contact with you. So, Element Nutrition, new IPO, opening up today on the Canadian Securities Exchange. Love to know what you guys think and we love bringing you winners and we love bringing them to you first. Good morning, Greg. Greg says, let's see here, plant-based products are greater than crap out of me. Look at vegan, I'm bag-holding that one for a long time now. Hey, listen, you know, that's the, you're talking about the stock, but what about the product itself? Would you use the product? Is that something you're looking for? Are you looking to gain muscle and are you looking to manage and maintain muscle as you get older? Janet says, love your speed on getting so many different companies to us. Hey, my pleasure. It's what we love to do. That's our modus operandi and I believe we are the best at it and we're gonna continue to be. Greg Love says, the whole plant-based sector has gotten smoked the last few months. I think the entire small cap sector has gotten smoked overall. I mean, there really is no sector that hasn't. So I think that plant-based food is no different. All small caps have taken a step back after being at all time highs and plant-based foods is no different, but they'll have their day where they explode. They always do. It's just not their time right now. Let's take a look at, okay. And what I wanna do is I wanna remind you guys that if you're looking to learn how to trade and you're looking to become a better trader, you can actually join our trading club absolutely free. We've got a new website at richpigsdaily.com that we're working on and it is evolving and we're looking for you to join us and become members of our trading club. If you like to learn how to trade, simply join the trading club absolutely free. Doesn't cost you anything. Go to richpigsdaily.com and join the club. If you'd like to be a member, you can be a VIP member of our trading club where you get access to trade alerts and trade ideas and trading information and education. Over 40 hours of proprietary trading information and education in stocks and cryptocurrencies over the last five months that we've built in the Trading Academy in our Trading Education Center so you can learn how to trade stocks and cryptocurrencies. Anybody can join for free, but members get access to trade alerts and trade ideas 24 hours a day, seven days a week and get access to me. And these types of picks before we even go live and bring it to the world. Love to have you guys join our community and we are growing and we're growing globally. Greg Love says, I guess the rich will move when the rich want to make it move, while you're right, it will pop just got away. Yeah, it's popped before and it'll pop again my friend. All plant-based foods have been on a tear. So yeah, they had to come back down after a huge tear and that's nothing new to be quite frank. Yes, been holding vegan three months, been holding Xena three years. Yeah, that's what happens when you get into early stage companies my friend. Sometimes they're going to explode and sometimes they're going to take some time. If you don't want to get into early stage companies you can always get into big board stocks. You're not going to have the same volatility and you still got incredible upside with big board stocks. All right guys, so that's the Trading Club. Hope you guys liked the video today. If you do smash the like button, comment down below, share the video everywhere and subscribe for more updates. And if you're not winning, you're not watching, we bring you the winners and we bring them to you first. What do you guys think of this new pick? ELMT, Element Nutrition. And they are now on the Canadian Securities Exchange as of today. Put them on your watch list, put them on your radar. Love to know what you guys think. ELMT, Element Nutrition on the Canadian Securities Exchange as of today. Muscle recovery is a major focus and for anyone that's getting older that is over the age of 40 and is having trouble building and maintaining muscle. This is a company that I think everyone should put on the radar, everyone should put on their watch list and they're literally just getting started. And I'd love to know what you guys think. Janet says, just noticed they signed an agreement with Advantage Solutions, one of top North Americas. There you go. Greg Love says, enjoy your day, bro. Hope all is well. Yeah, things are great. Janet says, good and drug brokerage firm. There you go. And let's just go to TMX Money. If there's any news that we can talk about, ELMT. The market opens, it should be at any moment. Yeah, so they're so new, you can't even really find these guys anywhere yet. So just gonna be opening up today, put them on your watches, put it on your radar and share this video everywhere. Smash the like button and comment down below. Let me know what you guys think. This is a new IPO that will be opening up today, Element Nutrition Nutrition for you. This is your boy Rich from Rich to Be Live. If you're not winning, you're not watching, we bring you the winners and we bring them to you first. Stay tuned to the CEO interview with Element Nutrition coming out very, very soon. Any day now, this is Rich from Rich to Be Live. Have a great trading day. Looks like it's gonna be a green day today in the markets. Always remember, invest in the best, the best is blessed and you deserve the best. Buy the dips, buy low, sell the rips, sell high and lock in your profits. That's the rich method, that's the rich system. And if you like to learn how to get rich and you wanna learn how to trade, you can join the club, go to richpicksdaily.com. You can join for free. And if you'd like to be a member, you too can get access to trade ideas 24 hours a day, seven days a week from your boy Rich from Rich to Be Live. Found your info on CIBC Investors Edge. Thank you for sharing, Jeanette. Have a great day, Jeanette. Have a great day, Greg. Have a great day, everybody. This is Rich from Rich to Be Live. Mark is about to open any minute. Have a great day, everyone. I'm out, peace. UIPO, ELMT on the CSE exchange. Canadian Securities Exchange. Have a great day, everyone. I'm out, peace.