 So one thing that I've been doing to bond people more with the ocean is create a virtual reality experience where people get to actually dive in the depths of the ocean and swim with a whale. And so when people sit in this virtual reality experience, they get a fully immersive experience of what it's like to actually go under the water and swim with this majestic beautiful creature and get a glimpse into what he has to deal with every day. It's very exciting. You can look all the way around and see the world. It's not only 3D, but it's also 4D. It's experiential. We have the subaudible sub pack experience where you feel frequencies that are not audible to the human ear. So you actually feel it in your body. And what happens is you get into a submersible and you dive into the water and then you follow the lonely whale and you get a glimpse into the struggles that this whale has to face every day like ocean noise pollution where you see an oil rig sending out these high powered blasts from the seismic air guns which are very damaging to fish and just create this cacophony of sound under the water. And then at the end you surface and you see the very tragic gyre which is a bunch of plastic floating out in the middle of the ocean. And so not only is it a fun experience, it's a glimpse into what we need to start facing if we really want to turn the oceans around and replenish them back to the way they once were.