 You look at entrepreneurs, most of the entrepreneurs I engage with do not have a digital presence, they don't have websites, nobody would know that there's somebody that's running a very special bed and breakfast in Soweto all the way in Tianjin, they don't have email addresses. So it's very, very expensive and also bearing in mind that 70% of people do not have electricity. How do you actually have a digital presence if you don't even have electricity?