 happened, in my opinion, is that the East Coast is a big consumer area, and they loved it. And I think that it worked really well, it had a really good zippy up high, it got people super baked, it tasted great, it had a pungent and very distinctive nose. And I also think the nose lasted for a while and didn't fade very fast. So when people were bringing it different places, that persisted. And so it just became something that people knew when they bought was consistent and good. And so completely separate from the lineage, the vast majority of people that ever grew sour diesel knew almost nothing of what we just talked about. They got this cut as sour diesel, or sour, or whatever, and people would buy it for a good month for a good chunk, and they like to smoke it. And so all kinds of people started growing it.