 It's the Yes, We're Here edition of Forbes Sports Money. Bob Lorenz, Michael Ozanian with you. Ozzy, let's talk about the last dance. It is a riveting documentary that's out right now on ESPN. It's about Michael Jordan, the billionaire, Michael Jordan. You excited about this show? Bob, I saw the first episode, great show, and you mentioned billionaire. I think really that's the big picture of how valuable the MJ brand is. MJ is the richest athlete on the planet. He's worth $2.1 billion. To give you a little context, Bob, the second richest athlete is Tiger Woods, whose net worth is $800 million. So we know with MJ, it's about the long game, right? So he's accumulated that two plus billion dollars over a very long career, which has really had a variety of lives, right? On the court and then off the court. And now his biggest investment in his portfolio is the Charlotte Hornets. That's right, Bob. He owns 70% of the Hornets. He took control in 2010 for $175 million price tag. The team now is worth $1.5 billion. MJ owns 70% of that. That accounts for about half his net worth. And we always say thank you, Steve Ballmer, right? Every NBA. And those big fat TV deals. Yeah, right, that $2 billion check for the Clippers that helped every team. So it certainly helped Michael Jordan. But here's the interesting thing. He played in an era where he made a really nice income. But that's far from the story. The story is the endorsements, right? Yeah, he played before the big salary. He said, I mean, during his entire career, I say only, he only earned $98 million in salary. Give you an idea about things change from an endorsement income over his career. He's earned $1.7 billion to date. And just last year, his endorsement income was $145 million. Wow, and it keeps pouring in mainly, right? Courtesy of Nike and the Air Jordan brand that he's built. Yeah, he gets a royalty plus an endorsement check from Nike. And Nike is still such a powerful shoe brand in the US. They have 86% of the US basketball performance shoe market. And in dollar terms, the fourth quarter of last year was their biggest quarter ever. And you talk about, I know we're in a different environment right now, but every time that new pair of Air Jordans comes out, people are lined up around the block to get them. Yeah, what I find amazing is, Bob, is that there's this Q score, which we've discussed and you're familiar. It basically measures the appeal of athletes. Of any male athlete, either retired or playing, Jordan has the highest Q score. And what's incredible to me is, if you dissect the number further, he's most popular. He has the best appeal among teenagers. These are people who never even saw him play. Right, it's weird, right? Because you'd say, well, that makes no sense. They weren't even born when he was playing or maybe they were just in diapers. And then all of a sudden, he's so popular among them. It just shows how well he's built his brand. Right, and part of that, I think, besides his image and with shows like The Last Dance, which is their last championship season, is some of the sponsors and endorsements he's aligned himself with. Blue Chippers like McDonald's, Coca-Cola, among others. So the name recognition he's got with those has been fantastic. It's amazing, too, to see. We knew how great he was. You and I were able to see him play. When you see this documentary, you're reminded just how transcendent a player he was. Yeah, there's no other comparison. I don't want to give away my age here, but in all the years I've watched basketball, I can't remember any other time period where one player was so much better than all the others. I had the era of the great Nick teams when they won the championship. Of course, you had Willis Reed and the great John Havelcheck and those players, and then Julia Serving. But even with Bird and Magic, you had two, three guys that were sort of around the same. With MJ, he was so much better than everybody else, and perhaps even to this day. It's a great documentary to watch if you're caught up in the who's better Michael Jordan or LeBron James. This will at least give you some context, right? Like, oh, I didn't know he played like that. I mean, some young kids are going to see him kind of playing for the first time. Yeah, and I also think that as part of his great marketing acumen, Bob, this keeps his brand fresh. Obviously, you see the commercials, the endorsements, and you get to see MJ during the basketball season. But you know what? There is no basketball season right now. There's no other sport season. So it keeps his brand fresh right there in front of you. Yeah, it is interesting, too. They moved the documentary up a couple months to kind of fill that gap that was supposed to air in June. By the way, he is getting paid, so to speak, for the documentary, but he's not taking any money. Tell us about that. No, I think this is another very smart thing that helps his brand. And I'm not saying that's the only reason he does it. But his take would have been probably between $3 to $4 million. He's giving that all the charity. Just like in the Charlotte area where his basketball team is, he's putting close to $10 million on two hospitals down there that serve underprivileged children. So he gives a lot back. And when you do the right things in terms of philanthropy, it's also big in the Make-A-Wish Foundation. It also really helps your brand. And outside the charitable side as well, he is involved in some smaller investments. What are those? Well, again, I think his investments in the future are going to be things that are going to add to his net worth in a considerable amount. He's involved in eSports through the investment in Axiomatic. Team Liquid is the eSports team that he's an investor in. It's one of the most valuable eSports teams in the world. I pegged the value to about $320 million. But my favorite investment for MJ is a company that you and I have profiled, SportRadar. They do all the data in sports and the manipulation of the data and stuff. And where is that going to be huge? With sports betting, as legalized sports betting grows, the value of sports radar is going to continue to grow. By the way, the one investment that might not be paying off now, but there is that Nike and Air Jordan connection, Michael Jordan, Derek Jeter, with the Miami Marlins. Yeah, well, we never let anybody go unscathed on our show. So MJ will be no exception yet. He became a small investor in the Marlins when Jeter bought the team for $1.2 billion. But as you know, they've really been terrible on the field. They were last in baseball and attendance last year. I had to barely average over 10,000 fans. Their local TV deal never materialized their new deal. They haven't been able to sell the naming rights. So we down the value to $980 million in our last go-around a couple of weeks ago. So that's one area where he has a tiny blemish on. But when you're worth $2.1 billion, I think you can get over it. Not putting too much of a dent in that $2 billion. If you're OK is what you're saying. I think so, Bob. All right, thanks, Ozzy.