 here with Western Digital and you're launching a whole new platform that's called MyCloud Home. Here it is. So who are you? I'm Praveen Arvin. I'm a product manager from California and I've been working with the team for the last two and a half years on this little bad boy here. So that's not just an external hot drive, it's kind of like a smart external hot drive that's kind of like a NAS. We're calling it the personal cloud solution and this is the true smart storage system available on the market now. It works by itself. You don't need to use the computer, right? Nope, not at all. You plug it into power, you plug it into the internet and you set a simple setup process using your mobile phone or your laptop and that's it. You store your files in here. That is correct. Use these three three. Any storage, any phone, anything? Any phone or anything, yeah. And so you have designed a whole platform, a UI that should be easy, right? If it's not easy people are not going to back up. Exactly. So 3% of penetration for NAS in the consumer market. So we've really, 3% that's it. No one gets what a NAS is, no one really understands that you need it or what are the advantages. So we looked at it from a different perspective to say people understand cloud. People want a true cloud solution for the home. They may not know that they need that but once you kind of bring to light how easy it is to use, how easy it is to store your stuff, how easy it is to access, then they really get it. The value of having all of your files, all of your content right there with your fingertips to be available for you on your mobile and all your other platforms is really cool. So you can have a whole bunch of terabytes. What kind of terabytes are you talking about? You have a single dual bay. Correct. So this one starts at two, goes all the way up to eight and the big boy here starts up at four and goes all the way up to sixteen. And you only sell them without this. That is correct. You don't sell them empty. Correct. People are not going to put a seagate in there. Exactly. No, not just that. Our take is that people may not really understand that this comes without a device and they have to go by a hard drive, put it in and kind of set it up and we wanted that out of the box experience to be done in less than a minute. So we focused on having it ready. All you have to do is just plug it in, go to the URL, set up the device and you're up and running. I don't want to try to get any secrets out of you but I'm just going to say it could be a real tech or a Marvell or a MediaTek CPU in there. It's kind of like an arm that can do stuff by itself. It can connect to Google Drive. It can connect to Dropbox. It can do all this stuff by itself. And it can be like your home cloud while you're traveling around the world. You access it, right? That is correct. So that means there's some brains in there. There are some brains in there. And there's enough performance to do anything you want. Mostly anything you want. Absolutely. Any average end user, whatever they want, they can do on this device. Hence why we have two separate separations. We've got the personal cloud lines and then we've got the MyCloud PR series for the more expert users, for the more advanced users that need an ass. So I'm a little bit above average user, I would say. So what I want to think I would want to do is to copy my files at full speed. Yep. Is that the thing? Because there's always these USB hosts that are kind of slow. I don't know why. That is. Even though they transfer at 20 megabytes per second, how fast are you? It's around there. I do have to admit that it's not at full speed. But what you sacrifice in speed, you get in usability. So you might have noticed that when I did my demo, all of the photos and videos that I copied over were automatically showing up. So we do that kind of processing on the go. And what's nice is that while you start that copy process, you never have to stay within the UI. You can leave the UI, you can do whatever, come back and it's done. So it's doing all of the hard work for you in the background while you get all of your data centralized. Do you have by any chance the phone you were using for the demo? I do. I actually do. So because the app is being used. I'm going to put this down. It is. It is Android and iOS. No, it's not. It's Android and iOS. And here's the application. And it's web-based too. So if you don't want to use the app, you can just go on the web. Correct. Even on the phone, right? Phone browser. Here's activity. Here is your standard files and folder view. Here's photo view, which is nice because it organizes all of your content by day. It looks like new photos. It looks very much like all of your kind of photo platforms. You can zoom in and out of your content. So here's the zooming in aspect of it. Here's the zooming out aspect of it. This gives you all of your content from your month all the way down to multiple years as well. So you can see how fast it loads. It's a really smooth and nice UI. Thank you. Do you host all the stuff on the mycloud.com service? Did you host thumbnails? It is hosted all on the box. There's no hosting at all on your stuff. It is cached on the client. It is all on the box. That's it. It's never on any of our servers. You don't have a cached cloud? No. Something. Nope. Privacy is very important to us. Can you let's say my mom has this one. Can I sync them both? Not yet. Not at launch, but potentially maybe in the future. Can I connect one to the other? No. No. They are standalone. They're kind of separate. For now. You can have more than one at home, right? Absolutely. And you can. Our hope is that you have more than one at home. But I think in the beginning, kind of when we're ramping up, you probably have one. And if you go in there and you check all the services you were having. Yes. So we have multiple different applications that are third-party applications. The social and cloud import is our own application. And it gives you access into all of the cloud services that we have that you can enable and start backing up to the device. Is that the same app that's already on the other MyCloud stuff? No. This is brand new. New platform. New clients. New everything. But this app, as far as I understand, it backs up your job box, Google Drive, OneDrive, Box, and Facebook to your device. Directly. Is that the other way? It's not the other way. No. We don't have that yet. We don't have that yet. Yes. We're launching with just one way. We want to get all of your content into this device. Then we deal with it all at once. Because my dream is to really abuse Amazon Drive. I just want to put all my stuff there because it's unlimited. Not in the US anymore because too many people are abusing that. But whenever somebody comes with an unlimited storage, I just want to... Everyone gravitates towards it. No, it makes sense. We want to put everything there. We unfortunately don't have the two-way yet, but who knows, maybe in the future. But there's a list, I think, on the Internet with the number of startups and cloud services that closed down where people lost all their data. Correct. You can't just trust the cloud. Right. Which is why you need a personal device. Not a cloud at home. It's a huge deal. Absolutely. It is a big deal. All right. So that's going to be awesome. And if I buy Western Digital, External Drives, how much more expensive is to get one of those home ones that get this functionality? So this one starts at 179 Euro at two terabytes. At two terabytes. But two terabytes is like less than $79, right? But it's the functionality and the feature set and the ability to do... Double. Exactly. Kind of. About $100 more or something. Right. But you get a lot more value out of it. So you get an external drive, you store stuff in it, leave it at home, you can't get to it. You buy one of these guys, you have just the average storage and you have the ability to access it from anywhere on any device. So that alone gives you that extra added value along with all the other services. I did one video at the Computex when Synology was showing all their stuff, they have lots of apps. Sure. Is there a chance you're going to get more and more apps? Because how does this work? So this app store actually here ends up getting updated dynamically as we push new apps into the app store. We're launching with these. We're actively talking to different partners and different companies. So this is going to grow. Is there a chance it's an open API and you already can have some apps? Absolutely. I think that you can work with. It should be on the MyCloud.com website. So please go there. We love talking to third party developers. So if you've got an app idea, please contact us and we'll give you the kit so you can start working on that app. What can they do? Can they do everything? Do you think people can think about it? It can do? I'd say the possibility is there. But we haven't gotten anything cool just yet. But you know, we're entertaining all ideas. Because it's great that you're doing something like that because I think Worst in Digital has the responsibility to do something about all this data that's being lost. Absolutely. All those people are losing all their pictures. Right. And it's such a sad thing. Like Sven said, 80% or no, 48%, you know, don't back up. And one in three people lose their phone and 70 people would do backups automatic. So I think we definitely have, we owe a service to those people to help them back up. And we released three new products today, the MyCloud Home, the iXpand base, sorry, and the 400 gig microSD card. I think that's solving unique lead position problems for each of those end users. And later, we can try to check the benchmarks and stuff for the speed of that host port. Absolutely. Hopefully it's not, it's okay, speed. It's not bad. Any end user's not going to complain. If you're a power user and you know, you're used to pleasing fast speeds, lightning cable and all those things. It's not like popping through your laptop. No. It's a little bit faster than that. And a little bit slower than that. A little bit faster than that. A little bit slower than that. Well, a little bit slower than that. Sorry, you're right. A little bit slower than that. But essentially, it's kind of automatic. You engage with it on your phone, you start copying, and then you can go do whatever it is that you want and then we'll let you know when it's done. So we made it really easy and simple to use. And this functionality, the other device you were showing before, basically you could have this lightning cable. So basically, it's like an automatic thing. You plug your phone and it's charging every time. But the convenience is? It's like it's charging too. Right? But we don't have that exact functionality where you plug it in and you back up. That's only for the iXpand base. But we want to make sure that we try and make it automated as possible, hence the auto backup feature in the app. I think I show this in the demo as well, but I'll go ahead and show you here. When you go into settings, you can toggle your auto backup on and you can also turn on cellular data as well as background uploading. And this gives you that automated feel of whatever you throw into your phone will automatically get backed up into the microphone. You don't even need to connect it. Wherever you are. Wherever you are. Just it gets back to your home. Open the application, look at the photos that are there. You'll see some stuff hasn't been backed up and it'll automatically start backing up those things into the microphone. One thing I could imagine would be great is an easy way to connect another disk to here and make some copies. You know when there's like a party, a wedding, you want to do 10 copies. Yep. Plug them all in and do it. Plug one at a time. We're not launching with that just yet, but we are working on a lot of new cool features. And so maybe potentially in the future you'll see it. So this is a new launching and you are going to support this stuff. There's going to be firmware, there's going to be software support. There's going to be those apps, there's going to be, this is going to last. This is the next feature. This is how we envision Personal Cloud to be. So we're going to put all of our dedicated resources on it. We're working on it. And yeah, absolutely. Continuous updates.