 What's up? What's up? What's up? It's brand man Sean. And I'm Corey and we are back with another episode of no labels necessary Hi, guys, you can catch us every Tuesday every Thursday YouTube Spotify Apple music check us out. Whatever you stream your Hi guys here having conversations at the intersection of currency and creativity now We already know this is no labels. We like to talk about people doing things different and sometimes doing things different gets you in trouble You know, I mean and in today's Today's conversation we want to talk about doing things that'll get you in trouble that also get you attention and how It can go bad, right But that still has greater implication on how many of these platforms are the new record labels The record labels had control now these tech platforms have control now. Where are we going? Let's open it up with here a streamer Not an artist, but a streamer who has made some music Kaisa not got banned off of twitch check out this quick clip and then we're gonna get into details Oh, why this so important not just for content creators in general, but artists and everyone They dead man me today, bro. I'm trying to figure that out I'm trying to see the day we blow hop on it. They banned me today. It's like it's like everything is like just get tweaked like crazy All right, so he gets banned for a minute in his words, right? It's a single-day ban. It's not a one-week ban and He had plans All right, I got plans or some things I wanted to do today big things and I got banned off the platform We know that we've had instances where Facebook goes down whatever reason Instagram has been down for whatever reason, but then you have Situations where no Facebook not down. We good Instagram not down. We good twitch not down. We good you down and That's something that I don't think many artists completely account for just because they're not at a certain stage where that's a real thing however Seeing that this can happen Shows where the power is Right now under what rules are they making this happen? Like we talked about speed What what speed did? All right, bro. I understand you need to get banned. All right, go sit down somewhere to figure your life out Jadion he gets banned and he himself said a man It was violation of terms of service, but I want to get back on. All right, and we'll put we could play that clip But we play before we do the breakdown. Let's let's play this clip actually just so y'all can get a sense of the mentality of What is it like to be out off of a platform and want to get back on or and how much they can have You're a massive base in a chokehold Oh, a lot of you guys already know I got banned on switch My first day being partnered if you don't know go look it up real quick You'll be really easy to find out why but I'm not here to talk about why I got banned because I deserve to get banned It is what it is. I broke TOS But what I am here to talk about is I'm here to ask twitch to make it fair because when Twitter Let's be real. That's like Will Smith apologizing about the Chris Rock shit Like I was wrong. I'm talking about that type of energy like a celebrity. I made a big mistake Yeah, you know me and I have to you know be political and say the right things and show that hey I I feel some remorse for my behavior. Please get me back on that's this is what this feels like Yeah, super Hollywood positive. It definitely this is what it feels like, but I get it by the way It's important because no matter what we say, these are just the terms of service But the reality is these are all people in these businesses. Yeah, all right, so If you are like AFDM and I don't care you think it shouldn't go and be taken to the count Only the rule should be taken to the count It's gonna get taken to there's a manager somewhere in the back office. You don't even know exists like all right, but Yeah And his manager is like look man, you see dudes with remorseful. He's not Shitting on the platform like come on. Let's let's make this thing happen cuz we missing out on the money But let's let's finish this apology got a 14-day suspension But after other people reacted to my band and voiced their opinion of that not being severe enough My 14-day suspension went to a permit which I feel isn't fair I feel that which should keep my 14-day suspension Especially for a first-time offense and not let outside factors determine, you know me being permit banned Obviously like what I did was wrong It is what it is, but how am I supposed to do better the next time if I can never get a next time So I asked you guys to go on Twitter and use hashtag twitch free JD on we trying to get it Trended so we can get back on twitch cuz I love the platform I love interacting with you guys and I miss it and I will be doing better in the future But I can't do better in the future if I'm perm a band. So that's all you need here I do a point. I miss it. I can't do better if I'm bad I mean, you know, that's the that's the new cancel culture response. Hey, man, you got to give me an opportunity to grow Yeah, right, which is a very fair response But man getting perm a band So by the way, what did what do you do? He basically did an orchestrated attack on another person's fan base Where you just say tell all your followers. Yo, go get him. Yeah, all right. I like a better words. Yeah He's sick. All right, so you could call that bullying or whatever now Again against terms of service. Sure. He was perm event. But with that being said having such loyalty to these platforms Is not the smartest move, right? Oh, yeah So we talk about oh, yeah get people's phone numbers get their addresses and all that stuff But it goes beyond just phone numbers and addresses because you still don't want to lose Your marketing stream. All right. Yeah, how do I continue to get new fans and new new people? Yeah, word of mouth is strong and you can create a really great text campaign a really great email campaign But what it's gonna do in most cases is help you monetize or build community Within what you already have right deep in the bond Not necessarily grow and everybody's still trying to continue to grow continue to grow and off my platform That gives me my opportunity for brand deals and other forms of income beyond just living off my fan base And in a way that I'm comfortable doing and in a way that I'm comfortable doing Yes, because every artist doesn't want to be like, dang I gotta get all my money just off of my fans. So I'm not living unless I figure out how to text them uncomfortably and always ask for something so we could talk this whole Yeah, you know get control of your fan base have your own website or email or whatever, but we also got a knowledge That's valuable, but we don't want to that our ideal situation requires both. Yeah, right So you want these platforms? What does that look like? Well, this is where we get into the fact that DJ academics made a money move that he determined to be good for himself and people are coming at him Let's figure out why but first we can just start with academics himself Talking about this deal and we'll just allow him to you know, let it be in his words. DJ academics rubber Okay, the news has been broken That academics will now be streaming on rumble and we're going to talk to all of this by the way I'm only here By the way, this is a multi-million dollar deal that he's done on the platform And before he goes into some of the details of why he's in the platform Imagine the exclusivity deals. There's been many of these deals on these platforms. YouTube has done it with many Creators where they give you lump sums for big Show you a loyalty to the platform That kind of cash out is different just than just saying hey, I'm going to be loyal because I'm getting a lot of Advertising dollars and most of my fans know here. You don't really get the bigger bags into your leverage The fact that you have that base, right? So this is what he did in his case Another thing before we get deeper into this is Taking it Taking your leverage to a brand that has a greater need is where you're going to find the cashouts a lot of time Right rumble is a new platform. Yes, they're going to allow academics to Get a certain amount of money and all the other creators that they're offering money Right to Andrew Tates of the world, etc. They're going to give them that money because they're trying to compete All right, they want market share they want market share and I you know We'll get deeper into that though as academics talks because I feel like he's going to talk about something I don't want to to explain myself to my audience. You guys have been with me through Overtake your journey live streaming. We really only started live streaming not to make money Not to do anything but have a connection in the community That's where our community was born the chat needs is something that's really special to me because I have a bigger audience But those people they come and go you guys have been with me since day one and I owe you the Respect of giving you the explanation of everything I do when it comes to live streaming. All right now in short why rumble academics was in a very interesting part of his human career and Not only did I like rumble as a platform I think it's allowed a lot of creators to say what they want to say and do what they want to do in terms of making content I thought it was a great place to move my audience, right that could support us the ceo I'll have a direct connection with him He's gonna be supporting our content and we could build our community here Not that it's completely cut off from other places But a place that would support us like how we would support it You know, I've been I've been a part of many different platforms where you know, like shoot I just got a partner manager the other week on youtube Something happens. You get a strike. No one talks to you. No one cares. No, it's like, yo You're just literally shit beneath their feet. You feel me when it comes to even twitch, you know Again, I've had a strange relationship with them, but it's gotten better. You know, I'm not this is not a batch twitch stream Okay, and when it comes to even instagram and other platforms like that So an opportunity came up that said hey, listen, you could stream exclusively on our platform And also, you know, within reason you can stream on other platforms as well But you should try to build a community over at rumble. I believe it was a A great opportunity that obviously was incentivized as you could probably already tell But it gave me an opportunity to be at a platform that was going to be fully in support of what we wanted to build Which is community give us a fair shake and also a place we could call home So that's the reason why I thought about the rumble deal um I ultimately signed Uh after I realized that it would not only be in our best interest But be in the best interest of everybody that watches me because it wouldn't isolate all the people that watch me. Okay, you know all right, so it's a couple things that he's saying right here where one he realized Republicans where jordan's to that the whole Statement that michael jordan said slash didn't say whatever, you know, we don't know. It's actually real is that type of statement Like I don't want my audience cut off Based off of the politics of the platform versus what necessarily my politics is and not just through republicans because that's that statement But like whatever the belief system Etc these platforms have gotten to the point where they're showing their own Belief system of what's right and wrong Whether it's driven by the people at the business or the people who are prevalent on the platform And you're like, yo, look, I'm just here to talk about a stuff. I'm here to talk about and I want the money and attention from all those people who want this message and care about these topics that I talk about yeah, right is that simple and Then he talks about the relationship again. This is where we go back to competitive advantage Yo, they're newer So the ceo cares more because there's higher stakes. They have a lot of investors and they are trying to grow They truly are trying to figure out what what do these creators want? How do I pull more big creators onto the platform that can help bring users to my platform? So because it really matters to me Then you matter to me as a creator and that's some of the benefits of like if you let's just say you dig it On rumble being somebody who early Who pops on the platform early because you're a case study for them Yeah, all right. They're trying to create stars in the same way that tick tock was trying to create artists Right artist artists. Let's sign artists. Let's blow them up. We'll do what we can so then we can say hey artists Look at these artists who blew up off the tick tock Y'all get on tick tock too. We got to be able to sell hope You got to create hope before you can sell it though So some artists and managers are just waiting for lucky moments when the ones who are killing it have systems to Consistently take artists to another level over and over again And if you want to see what that looks like We just did a collab where we not only show the system that we use That's resulted in billboard hits some of the biggest viral moments on tick tock instagram and youtube But also we got jr. McKee to break down how he took an artist from zero to one of the biggest hit songs of 2022 and getting a Grammy in january of 2023 This is recent stuff not old tactics. If you want to check it out go to www.brandmannetwork.com Slash Grammy don't forget the www or it won't work because jr gets into the details of looking at the data decisions that got made How much content got created and how they adjusted the content over time for different parts of the campaign This is real behind the curtains type of stuff. So again go to www.brandmannetwork.com Slash Grammy if you want to check this out and apply it to yourself back to the video, all right, so my those are the couple of things that academics are leaning into But let's go deeper into this video because I think what I like about it is just the insight of a high tier creator on these platforms with certain visibility And who's not doing it from a completely corporate side where he has all these people who will push buttons because he is a pretty independent ran operation And what is like Mentally wise in terms of how they're looking at the marketplace the deals and how they make decisions Again, I want all you guys to somehow make a rumble account this m3rd But I also understand that some of you guys won't necessarily come over quickly or some of you guys might just still be on twitter Still stay on youtube. That's not the point of this. It's not to force you to force your hand not to try to pimp out my audience I appreciate you guys and that's that that's the first of Okay, so The next question about why rumble and I've seen this like today a lot. There's a lot of people By the way, I got addressed that real quick. He said he understands that everybody's not gonna come over He's not even trying to force people Like that's just a sit look a veteran at work where look man, you don't have the expectations that everybody's gonna come over Yeah, come if you will don't you will right and there's a lot of people who are always overly concerned about transitioning from tiktok to instagram or instagram to tiktok or youtube And thinking all those numbers are just gonna move and it's not moving fast enough Like something's wrong with the platform. No, it's just a reality people take time to move. All right, so That's just another note to take who have now said yo academics is going all right You know, obviously when some people think about rumble they think about Politics and honestly, I really thought about it as a platform But I didn't know there were politically charged individuals on the platform. For example, believe Donald Trump Exclusively streams the rumble of steven Crowder, but I don't know entertainment as well, right Now i'm gonna be very honest and i'm gonna be very very super honest and transparent Speaking with the ceo and by the way, this was a me and the ceo man to man Okay, I believe in you. You're believing in me type of thing He clearly stated to me. Hey listen people have incorrectly just been labeling us as a political platform We're much more than that. We want to get into other realms. We want to get into music gaming sports We want to get into other things more than politics Let's keep it real. It's the same thing the academics basically just said on why he's going over there I don't want to cut off my audience. They don't want to cut off their audience either. However, it's an opportunity right now Like the politics got me popping So we're going to lean into those people because those people have a motivated reason to be over here We're going to use that energy create some type of base And then move into other categories, but we want all the money Everybody wants all the money and I wouldn't be surprised if rumble have actually like last long enough becomes big enough I wouldn't be surprised if the primary political groups who were on rumble At some point five years down the line 10 years down the line Be become angry because now they're like rumble y'all are supporting these other politics or x y and z type of thing. All right Yeah, yeah, because we're just trying to be big where we want everybody. We don't just want y'all Yeah, I can see that. I mean, I think as long as they keep the The the free speech free reign policy kind of going there. They'll be able to play both sides But that's what I can play both sides now. I was like, hey, we're not a political platform We are a free speech platform. Yeah, right, right. But you know, we politicize the idea free speech You know, we politicize everything. You know, that's it crazy. But The academic side of this is even just a brand association. That is something you have to think through. He just said Yeah, they're saying academics is going out right just because I'm positioned over here And trust me, man, you get benefits from your position that you don't necessarily deserve And your position can also give you Uh Issues issues that you don't necessarily deserve. It's like, bro, I'm just here You know, I mean, I walked into You know outside at the wrong time and it was these dudes, you know, I mean ganged up And now you think I wanted it was like, bro, I was I just came over here to get some candy, you know I'm saying so like your position Does matter for sure. And it's something to think through. Let's see if he talks further into that though To be told And he might not like you say but he said to be honest, rather you stay away from politics We just want you to do what you do What do I do? I get on here. I have fun. We talk shit. We watch videos. We get on discord We rant we rave. We have a good time. This is not this is nothing about politics And I'm not here also to defend Or I don't think I have to be here to tell y'all what I think the platform stand for I believe the platform is a platform They approach me say they want to Move away from politics move away from being known for just politics Into culture and music and that is what enticed me Something that he's doing right here. That's really good though. And this is a part of the pr and understanding your fan base Talk to your fucking fan base. Yeah, let him know what's up. You make a move like this Talk to your fan base. This is textbook because Yeah, all these other people are gonna think what they think but the people who care about you they're at least gonna listen All right, but you have to actually put that statement out there. You can't just be like, oh, I don't care Are y'all gonna figure it out that I Like had that moment break it down to them. So now your fan base Can argue with anybody else for you like nope at guide point one two three four five This is why this makes sense as nothing to do what you got going on And you gave them ammo to go to war for you. Oh, yeah And even just bigger than that It's letting you know that their investment in you wasn't in vain because think about like the diehard Twitch fans of his right the ones that don't donate him money every stream You know, imagine like you give a hundred dollars to your favorite cred on the platform You already like an angel. He just jumped ship to somewhere else You kind of like damn like I've already invested in you over here And I don't really want to go over there You know, so it's like you kind of got like your two these two big boaters holding you back and he got rid of that Right, so I had like your investment is this is invalid because look this look at what I'm trying to do and what It's kind of going on for me here And look man, you can come in if you want to if you don't understand show choice right like you right like he did It's the right the right PR way, but I look at like that bro because I'm a fan has been donating money You just jumped ship like no, I need an explanation. You know what my money going like what we what we have with it Why exactly? Okay, simply that They didn't come to me to say yo We want you to vote for trump. Hey, we want you to have this ideology. Hey, could you push this type of narrative? They didn't come with none like that. Hey yo By the way, we had even other conversations. They said yo, listen Who's the most poppin like artists that you think will be great on rumble They don't want those people to come on there to be in politics or nothing like that They want people to come on there and do what they do Just like how you seen young boy on amp. He's on there doing what he does He's not on there pushing the amp agenda. There's no amp agenda. It's a platform and that's just simply what it is So, you know, I've seen a lot of people today I'm gonna pull up with some of the some of the list of people who are just kind of you know Going crazy and let me put some of these things up the first time I see this This guy named Phil Lewis Not too sure who he is, but I've always seen him It says he is a senior editor for the Huffington Post Now I always see him post things and to be honest, I've even reposted what he said on my instagram But I saw that he um Posted like yesterday. Let me see if I could find it. So he says new academics has signed an exclusive live streaming agreement With right winged video sharing platform rumble now again, I don't know If that's rumble's motto from speaking to the CEO and everybody that I've talked to They don't have a political agenda They don't give a fuck if someone gets on their platform and says yo vote for daffy duck or vote for donald duck They don't give a fuck, but I'm not here to defend rumble, right? um But I see certain people in the black community and I'm gonna say hip hop community really started to make this angle like Yo academics is on some other shit You feel me and you know the only reason why I dropped the podcast today off the record The only reason why I did it is simply because I don't want people to misconstrue Me making a platform choice like no one said when I was on twitch in 2013 Yo act is on this platform That leaves this way. Nobody says it about me being on twitter Which if you look at the twitter files, man, that's a tough part about being a brand and out there today Everybody taking some kind of sides and again, they expect you to they text you to you're in a position Not even trying to be in a position You're just outside post and post and post and next thing, you know these platforms like oh, you with us, right? An audience is like you and that's tough because we also can't act like there There hasn't been significant right wing support for rumble and Like pundits that have pushed it because of what they seem to be free speech or however They see things so it is in many ways Not look we can say that the people who create the platform Are not necessarily right wing we could try to say that but the reality is There's a lot of right wing support on it when when those are your early users In the same way they want to talk to academics. They're willing to have conversations and make Adjustments for him and but because they're early on and they're just trying to win Well, when you mean when you have a right wing base who was early on and sees you as an opportunity You're like well, what do I need to help you all out like They probably figure out how to invest and they probably do have their own agendas So, you know, that's just the way it goes like the interest of your early users Matters a lot to you. Yeah, and it sounds like too, you know, I wonder if it's kind of the CEO Realizing what he was doing by leaning into that right because to your point a lot of those early creators that were Trying to entice over to rumble were very controversial credit And to take he mentioned donald trump The fresh and fit podcast was on the first part like this is like all of these like controversial content creators I think these even actually even these academicians controversial. I think about it. He's very controversial. You know what I'm saying? So like they I think to your point is like, hey, okay. We got to wrap up in the right wing controversy Let's just go for all controversy. You know what I'm saying like because it's my money all controversial, right? All controversy attracts a different range of different range of people right wing controversy attracts a very certain group of people Yeah, I could I could see that because again from a business standpoint, you're always going to want the max if you can However, just from a political standpoint You kind of have to piece appease to those early users Yeah, that's what I'm saying. I think that could it could just be like early platform was right like to your point this is What's popping right now here either we lean into it and help it grow. So we grow or we kill it off Which would also kill us off. You know what I'm saying? Hey, they they right wing definitely got their nuts in their hands. Yeah facts for the moment For the moment they want they probably trying to figure out how can I scheme and how can I go get that money without This money being mad at me, but right now that just is what it is inch accordingly music entertainment might be a good way to To try to bring that in music always the answer It said it it lead that way So, I don't know why this is a narrative that came with rumble, but simply put The only thing I could say is that I just made a platform choice. You don't know why come on now By the way, you know, and I don't want to call out any other platform There was other platforms that was trying to saw me as well I went with the platform that seemed like they were the best fit for me at this time You know, uh, my man Chris was was very accommodating and also, you know He made sure I was comfortable in any of my asks or demands I think it was very reasonable and because of that just like any other business man. I said, okay cool. I'm gonna sign this deal. That's it Now what this tweet actually triggered Was a lot of other people who have now said that academics is spewing alt-right propaganda and this was hilarious This was hilarious First and foremost, I go lie. It didn't help me that I had a uh, I had a picture This was my last tweet. I'm gonna show you It didn't help me That this was my last tweet Yo, is this actually Donald Trump? Yeah, I think so This can't be brah. Oh, maybe like a lookalike somewhere. This is like a dude with a Donald Trump mask on brah He looked like he got trump face on I said might have to take up uncle trump in his offer of being his vice president on 2024 Bruh told me no way you'd be worse in comando. Now. I'm gonna go I'm gonna go back A little and explain that as well. First and foremost, you know It saddens me that the people who have never supported my content are the biggest critics of it Let me just say it again the people who've never supported my content are the biggest critics of it That's a bar. That's why he repeated that his audience gonna really take that in You know when small minded people and people who have always hated you and you got to realize at a certain point It doesn't matter what I've done. Yeah, I've seen this before Whether a shader or other things they're always gonna contextualize it in the do I like him or not? I've always told you it's better to be like them to be right When 2013 when I started streaming And I went on a gaming streaming website, which was twitch at the time and I started doing Conversational commentaries type of stuff Hip-hop type of stuff Now one of these motherfuckers who've been hating and we're gonna get some of the hate a little bit I'm glad he mentioned that actually for that goes back to our point Puts the rumble starting political but once the graded at twitch was gaming gaming gaming night and day And obviously they're expanding beyond it ever said Yo academics is breaking down the doors. He's paving the way. He's being Um, an innovator. He's showing that this platform could be used for different things not one of peace motherfucker said They only came around Once they hear about a deal about another platform So they don't give you credit when you're doing it. They don't give you credit when you're building it They don't acknowledge you when you're doing anything that's helping the culture But yeah, so that's all y'all need to see in this clip. We want it to really just break that down because we There's rare moments where we get to see someone transparently and without the platform of like the internet Politics shows just like on your own platform talking directly to your fans in a real way And explaining this is why I made this move. Yes. There's some controversy of it and This is what it looks like from my end. All right, so That's a pr moment for sure. As your quarry mentioned That's a moment of what it looks like to continue with your fan base the Talk message mission Like giving the messaging and let them know why they should continue to support you because there's going to be all types of Questions that your fans do have and when you do have a real fan base if you end up in some shit All right, it's it behooves you to give them some answers and again give them some ammo So they can continue to defend not only internally but externally to these people who Are end up coming at them because look, you know, especially in the black community boy No matter what like if you end up in some shit and they don't even have to be like Some political crazy shit, you know, it automatically becomes your boy. You're like, oh man, you know your boy That's that that's the courier boy He's like there you go and now you got to sit there and defend Like hey man, look man, he don't really mean x y and z. This is why academics did such and such All right, you got to give them that because they are going to get the get the flames and don't make a fan Have to go through feeling so bad or feeling worse than they have to be You know, I mean it's one thing to feel bad and kind of go through a little bit of bullying But to feel completely hopeless and helpless like he left them out on the desert with nothing to say That's a whole another another feeling. Yeah, we need to ammo man because it was like A week since they got announced man But it's cool to see, you know, because I wish it was in this clip But there was another stream that he did Where he talked a lot about, you know, to your point like all of the kind of benefits of being over there first The feedback look is tighter. Um, you know, they're actually taking ideas that I have or suggestions I have and seriously considering them. I'm seeing things get implemented, right? So it's like you are they still trying to figure the shit out. Yeah, they probably please man Like whatever whatever the sauce you got from the toys, but please let us know, you know what I'm saying, um But then he also Had a conversation about the the cop thing, right? So that was the numbers flowing around Kyle only made two million dollars doing his his his stream of them or something whatever they call it Right. So for those that don't know that's when he streamed like 24 hours a day for like a month straight Yep. Um, so it was a point that he made like he he netted like two million dollars amazon netted like like 10 to 15 and academic's point in that was One like this is a platform that that bans you without giving you a chance to fight your case, right? And he he goes to make the point like man, I have a I have a twitch rep And I'm not constant that like why don't you have someone? Why don't you and eight and all these different people have people that you can talk to directly to help you out Granted, you know, it might be one of those things where the talent doesn't know that how the access but the team might know That how the access and in kai and eight and defense, but that's a great point to to act Right, you just made these people 15 20 million. There's no reason you should be able to contact somebody directly He's talking to somebody. Yeah exactly and figure out that what's going on, right? Second thing he brought up was, um when he did it A twitch sent kai a pair of like custom sneakers. I'm saying It was like a thank you thing like here's some shoes, right And DJ academic's point is like, hey, well, yeah, I mean exactly. I just want some sneakers, bro Yeah, five hundred dollars per custom. I would rather took another one and two million out this 15 to 20 The only thing that could have been worse than that was giving me a chain, bro. Good offensive. That's offensive Yeah, that's right. That was like I should probably prefer to chain over the shoes. I'm like a lot at least the chain could be resold You know what I'm saying? Like smelted or something, you know, depending on what it gets made from Um, and then the third point was what we're seeing DJ academic do with rumbling switches He made the point of cab like, hey, I don't want to tell you how to run your business But you need to throw your weight around more and use it to leverage Opportunities with these different platforms while you're still as hot as you are You know, we've seen it with different entertainers How many entertainers have we seen over the years become massive stars on let's say like a youtube or instagram or something like that and then they fall off The instagram is still hot YouTube is still hot twitter still hot, right? So DJ academic's point is like, hey Flip your brand and do what you gotta do to make the most off of these platforms by don't care so much about Like I guess like their future and then because they don't really care as much about yours You know what I'm saying? So why are you moving in a way? It's like the point you made earlier while I was like, hey, don't become so buddy buddy with the platforms Right, but platforms are really good at making you feel like that when you first start getting hot Even exclusive events that giving you features and shit that like other users of the platform Know they don't have access to right. So you look special. Yep. You paying more. You're getting certain partner things But that's all why you're hot and as soon as you're not hot You really ain't no different than the starting streamer. You know what I'm saying except you got you got a little bit of a name already So, you know and as I agree with these academic that rise up the platform like rumble is coming along And offering these big creators these crazy deals at a time when we're there simultaneously getting fed up with twitch and instagram And twitter youtube ain't really been catching no smoke youtube surprisingly has been smoke free for a million. They had they had their time You know, but they've been you know, so it's like but It's coming along at a time where like creators are starting to get upset with these other platforms. Oh, yeah, that's just crazy um And it's like it's the it's the perfect time for like both sides I perfect time for rumble to come in and steal some town away But also the perfect time for different creators of various sizes to just like throw their weight around Yeah, yeah It is crazy man. He's an ugly ass in the years that gave him to bro. That's tough That's tough That might give me an extra m Hey, yeah, look we could go on for that for days, but I'll say this and leave it this one We have the time to really are you on it like we want to but the consumers I know that they said hey kai sanat should get more money But one ready and get signed a contract. You knew you were going to do this 24 7 stream for 30 days ahead of time you plan to do that You had to get your resource together somebody should have been like, yo, we can get a brand deal for this Yeah, right get some type of deal with somebody because You already are popping you're at a level where you know, there's going to be weight thrown around You know, you're probably going to break some records, but even the novelty of the idea is something worth watching so Should have been a brand deal should have got some money Period. All right beyond just streaming on a platform. I don't know how much or what they have done But with with twitch, they didn't do that Now because they could have used that concept to then say well, we're going to do it on this platform or this platform There's other platform and said which is what academic said he advised us All right, you're like, hey man, you need to throw that weight around a lot more So one that's just a business. Why would I choose? To give him more money just cuz just because he decided to use the platform and he was happy doing that All right, why would I choose he did that? That was his idea. We didn't ask him to do that. All right We already gave him my audience anyway And also he's not the only creator. I'm yes, he's most popular But he's not the only and it's a moment in time. There were other There were other top creators before he was the top creator. Yeah, right. So the platforms don't see it like that now different business standpoint if I start breaking down expenses Any servers, you know, I'm saying maintain everything else and the interactions between like all that thing all that cost, right? So Without you making a deal specifically I'm just supposed to offer that up. That's not realistic for anybody on any side of it, right? You're not just supposed to go. Oh, we're so thankful that you did that. That was cool Like I would prefer me. I would have preferred that they sent me nothing then send me the man Yeah, I agree. All right. You know, it just happened like that the sneakers is the Plackers That you know that you probably should give me something and I did something great But then you gonna shit on me with this. Yeah, I'd rather you just be Appeared to be clueless or had being different didn't do this and also to coyce point to about the whole situation Kai isn't really making a big deal about it It's other creators that are kind of like, whoa, but you let them do this to you, you know saying Like his fans, of course, but he seems to be happy with it probably because of exactly what you said how I wanted to do Anyway, I was already here, you know, should I expect made two million in 30 days? You know But that to me is also what's so interesting about DJ academic perspective on it because it is, you know I look at like like two ways. Well one way really There's the season content creator who's been through a lot of the things that Kai's been through maybe not to the Same degree, but he's been there. He's no saying he's been there with everyday struggle and complex and all these things Right versus Kai's Viewpoint on that being from, you know, the pain of a young You know lit streamer that's just happy to be here. But I think that Like I'm not trying to take out a ring of business But I've been here learning from this because we've seen what's happened to other creators and I just want you to be smart So I I appreciate seeing both sides of it and kind of following what's going on there facts facts Well, look y'all would love to know what y'all think about this man How you would navigate this situation or if it's just at least something that you could learn from it But other than that, this is yet another episode of no labels necessary podcast. I'm bram and shon I'm kori and we out