 Good morning everybody! Good morning everybody! Awesome, great, great, great, great, great! Welcome to this presentation called Gutenberg and the Content Design Opportunity. My name is Gem Rosario. I am a freelance user experience researcher and designer based here in Toronto and today I wanted to talk to you about this thing called Gutenberg and I'm pretty sure that majority of us in this room have heard of this thing called Gutenberg, but today we are going to start on a good note, on a note that will level set the entirety of the day today and I'm truly excited to share this presentation with you and kickstart our work camp for today. So that's my Twitter account over here and we've heard Christine share what our hashtag for today is. It's the hashtag WCYYZ. I also tend to use hashtag WCTO18 so if you want to add that it would be very fantastic. I am looking forward to the conversations that we're going to have today and without further ado let's begin. It's no secret that Gutenberg is the elephant in the room. It's no secret that Gutenberg is the elephant in the room. On one hand you've got this legitimate fear of having to learn WordPress all over again, but then on the other you just have you just have somebody who is so definitely afraid that Gutenberg will wreck the whole WordPress system quite massively. Now if you look at this message over here I mean I don't want to go on an aside here but the irony is just to start the person who posted it calls himself as a white knight but then starts the conversation actually and you know what happens when you use anyway I'm going off scripting here. Anyway today I want to reflect with you on how I've been finding the Gutenberg experience and my focus in here is not really to give you these grand sweeping statements of what Gutenberg is and what it should do for you but rather I wanted to provide this initial in-road to what Gutenberg is and what it might represent for us as WordPress users and site builders in the same way that Marshall McLuhan used our very own Marshall McLuhan used the rear view mirror in order to motivate how we look into the future I want to use this talk as a starting point for what is possible in a Gutenberg future and if this is the first time that you're hearing about Gutenberg or just curious about what Gutenberg can do for you then believe me when I say this you are in the right place. So here's our agenda for today I'm going to start with my Gutenberg experiment I'm going to tell you an instance where I installed Gutenberg and just took it for a spin and then we're going to go through you know the we're going to go through the issues the brouhaha the meltdown the hashtag WP drama the good the bad and the ugly about Gutenberg as we know it at this point and then I'm going to be zeroing in on the content design opportunity that Gutenberg offers for us now I want to be very clear in here I am not trying to be extremely naive that Gutenberg is going to be all bells and whistles a bed of roses and just full of rainbows and unicorns flying here there and everywhere because there are legitimate issues to it to look into but we want to want to examine what Gutenberg can do for you and what is possible and what it can offer you and then we're going to wrap it up from there sounds good alright perfect so I won't be covering the nitty gritty or engineering details of Gutenberg we've got a very excellent lineup of speakers and experts that will cover just that my goal in here is to provide you that high level overview specifically the authoring user experience of this strategic opportunity that it can give for you so let's begin with the very first section over here which is my own Gutenberg experiment so I maintain this UX blog called Hey Design Thinker and it's a place where I store all my views and opinions on all things user experience and product design it's a you know shame in here it's a very sporadically maintained blog okay if you go there right now you will see that the the first the last post rather was still in September case and my blog activity honestly comes in waves it starts really very furious and then quiet and then active again you know you know the drill when Gutenberg first started rumbling I decided to test it out over there on my blog I mean I would never ever dare to put Gutenberg on my own portfolio site like let's just wait too much risk okay but having it on the blog seemed like a less risky proposition and it has been there for about you know maybe 10 close to 12 months pretty much close to a year and when I first installed Gutenberg I was just astonished I was saying Gutenberg is a lot like medium okay it's a lot like medium how many of you use medium to blog or have read a medium blog post at some point raise your hands okay so I'm pretty sure that you will share my opinion when I say that medium really feels so clean it's so airy it's so full of white space it has less visible controls okay and Gutenberg is precisely that you're not really seeing that that Microsoft word ish kind of treatment in terms of controls in front of you in a Gutenberg in a Gutenberg editor okay and in this editor the Gutenberg editor your controls the ones that you need they only pop up when you need them so it's a lot like a very contextual kind of editor a very contextual kind of control and it's really distraction free so if you're one of those people who constantly have to press distraction free in order to do their own writing you know Gutenberg is word presses best answer to that to date and I wanted to share with you what Matt Cromwell a plugin developer in the head of supporting community outreach at Impress.org once said when it comes to comparing Gutenberg and medium and he says in here in recent years we've seen medium become the de facto elegant writing experience Gutenberg has the potential to allow writing to be as elegant as medium or more so plus deliver far more flexibility with layouts and content types and he's quite bullish about this now if you look at his blog if you if you search his blog and you really look for this quote online you will find that he provides a balance treatment of the good and the bad about Gutenberg but in general there is a sense of optimism here especially when it comes to authoring and delivering content so let's now go over what this thing called Gutenberg really is so the biggest new development for word press through Gutenberg is this thing called the content block and these are your common content elements they may be your images or headings or codes they used to be short codes if you're using page builders and in here you just simply click on that block so for example if you want to use an image you just click on this and then it will be deployed on the main editor so whatever I want to use whether this paragraph click pop image pop etc etc etc and it has its own style it has its own way of styling and also so suppose that we're going to be working on a paragraph block over here you add it this box over here that is one block already and you can define those blocks characteristics using the block settings panel on the on the right each block is a content unit onto itself with its own characteristics and specifications and what's really interesting in a Gutenberg world is that the changes that you make they almost happen in real time so for example if you type for example this is a block with some standard text if you type if you click that you want the text to be large you will immediately really see that the text gets larger it's as Morton Rand Hendrickson would say it's the truest form of wissy wig what you see is what we get and what's also interesting in a Gutenberg universe is that content creation in a block driven content creation kind of thing it's really about putting blocks on top of each other so as you can see over here you've got an image block and then it's put on top of a text block in particular there are two text blocks in here this one and that one each of these blocks can be modified and styled I would say using the block settings panel and what's also interesting is that each of these blocks can be reused throughout the page so for instance if I want to use that image block again this thing over here somewhere in the page I can just do that and I will show you specifically how that block duplication thing is possible at a very easier level so there's really no need to have to rewrite the piece there's no need to go to the code view again and just copy and paste it or something not known there's not a lot of need for that you can just click on duplicate and it's gonna show up as another instance either at the top or at the bottom and I've already mentioned that Gutenberg autosaves posts this was really fantastic and I mean I mean sure most of my slides are running on keynote but if you also experience what it's like to build code and code in the cloud like google slides or anything just the sheer fact that you aren't hitting save pretty much like every single minute or so is a huge time saver and this autosaving feature in Gutenberg was something really really special for me it shows your changes right there and then on the editor almost like in real time and unlike before unlike before where you have to either press preview or update just to see your glorious set of changes on another page with Gutenberg you're almost seeing your site your page in front of you as early as the editing panel now to be sure the preview button is still available to you the preview and the update button they're still available to you but I hope it's starting to make sense of that immediately that feedback loop between you working on that page or post and seeing it before you that feedback loop is so much shorter now so much so that as I have shared with you Morton ran Hendrickson says that this is true whissy wig quote and go through whissy wig what you see is what you get and again it's absolutely fascinating for me as a designer how Gutenberg takes care of a lot of UX and accessibility fundamentals straight out of the sidebar you know I'm gonna confess I'm gonna confess a huge sin in here one of the things I always forget when I'm putting images is alt text I always forget putting alt text and there are many days when I say I have to put alt text again and I forgot this thing I mean no I'm not trying to be I'm not trying to be a jerk in here but it's just one of those things that you keep forgetting because it feels like an extra chore and especially with WordPress especially in the previous editor okay I'm just gonna call it previous editor from now on that tiny mc editor the mere fact that they have to go through a lot more clicks and a lot more panels just to see where I'm gonna be plugging in that alt text you know the tendency for me is just okay I'm gonna do it later but then before you know it you already forgot it in Gutenberg you will almost not really miss it it's almost unmissable why? because it's right there on the block settings panel and what's also very fascinating and very important is that it tells you it's important in instances also in which if I put an image and let's say for example the image is of a certain color and I'm putting text on top of it Gutenberg will actually tell me the text that you are using, the text color the contrast is not sufficient so there's almost this very smart quality in which Gutenberg tells you we gotta pay attention to accessibility and we're gonna try to do something from our end to make sure that those immediate hygienic U.S. inaccessibility stuff they're covered but of course it's not without difficulties for the first time in 10 years that I have been using WordPress I see this updating failed prompt more often it's almost as if past a certain point I don't know maybe one hour or two hours or something past some arbitrary point it will not auto-save anymore it's just gonna go and go and say updating failed I don't know if this is a server issue or just Gutenberg failing on me but it seems to resolve if I purge my cache closely entire thing maybe if I'm really feeling so mad or something restart the computer and then fire it up again but you know how disruptive that thing is it does clear up after doing all those kinds of things by the way it should just flag that this is a documented Gutenberg issue on GitHub so at least I'm happy to know that I'm not alone in here okay that's very good to know I will definitely watch out for that maybe time it if I see it if it all works well fantastic if not it's also something for them to look into but you know that said my Gutenberg experience has mostly been positive say for that mysterious saving failed issue the immediacy of the Gutenberg authoring experience has been something quite special and exciting for me as a user so if that's the case then why does there seem to be a huge brouhaha regarding Gutenberg's arrival fascinating that there's even a hashtag for it hashtag for WP drama and if you go to that hashtag on twitter you will find that there's just a lot of a sound and fury or more like fire and fury regarding Gutenberg and I'm just really curious how this kind of sentiment really unfolds in our community so to do that to really answer and get to some sort of idea on why that's happening I decided to do a very tiny thought experiment just to sort this issue out when it comes to the Gutenberg drama so I did what in business strategy is called SWOT analysis which is all about the understanding of the strengths, the weaknesses the opportunities and the threats surrounding your business, your product or your service nothing grand, nothing too involved nothing so like bells and whistles kind of thing but just a quick heuristic for me to get thinking about this issue and let me share with you the things that I came up with that thought experiment I've been finding really that in terms of strengths, Gutenberg is so good at being immediate so remember what I said that the feedback loop between you as the author of the page or the post and you seeing the results in front of you, that feedback loop is much shorter and what's even fascinating really the authoring user experience is much more bubbled to the surface there's not a lot of need for you to go through multiple panels or overlays you just see the really crucial things that are important to you right the right side of the screen and again I cannot I cannot overstate this enough the fundamentals of user experience and accessibility are upheld at the block setting span so there's really no excuses for me really really really thrilled for that but then there's also the weaknesses that we need to contend with and I gotta tell you that term that I use in here is really just putting it quite nicely apprehension is just putting it very very diplomatically and just to demonstrate the extent of emotion regarding Gutenberg here's an example okay unless you are a masochist do not switch to the new wordpress.com Gutenberg editor ooh very ominous and you know the words at least for one WordPress user was just like my goodness gracious I feel like I'm gonna go to hell if I switch to Gutenberg it's a disaster you're gonna get stuck you have no way out it's garbage you're locked in you have been warned okay but you know the notion of how some WordPress users feel about Gutenberg and you know I can go on a huge snark trip about this and I'm pretty sure that my attempt at doing that snark could really raise some ruffles and maybe some of you would say how dare you you're just downplaying the illegitimate fears and I get it I really really get it there are issues that Gutenberg really has to address but I also wonder where is this fear truly coming from and there just seems to be a lot of things holding back when it comes to Gutenberg and if you really want to entrench Gutenberg especially as we stir up in the WordPress 5 future and we will have to answer what these issues are and you know try to resolve it and then you've got the threats you've got the threats this is where the serious stuff really is you've got fears of broken websites incompatibility page builders and consultants going out of business okay and yes I say yes I concur I can see the threats in here now a little bit of a colored commentary in here I personally can see why page builders the smaller page builders that is I can see why they can be threatened by Gutenberg especially if you consider like Elementor FIMCO DV etc etc you know those big names they have adequate resources to really try to respond to a Gutenberg future but we don't really know for sure if a smaller page builder company could really be ready for that big leap but to say that Gutenberg will effectively and completely end WordPress consulting in all of its forms I'm not really too sure about that it seems like going on a stretch it's like saying that oh you went to the Home Depot I now have a hammer I can now build a mansion by myself okay without any help it's just me I have this hammer I can build everything already now I do have a story to share with you about this I remember working on a WordPress website a couple of years before and it was really an accessibility remediation project because the site that the former webmaster built was just you know it was just not really up to standards to immediately work on it because AODA was going to be in place and it was built on a website builder I'm not going to call the name of the company but it was built with the website builder what I'm trying to say in here is that ultimately it's the designer or the developers design decisions it's really their architectural choices the way they decide how this entire site is going to go it's ultimately dependent on the capacity of the person building the thing rather than just simply the tools that are available to them so I'm somehow skeptical if Gutenberg will really completely obliterate everything because when you really think about WordPress consulting as we know it a lot of the consultants are in reassurance mode and we are all really waiting and seeing how Gutenberg cares in the marketplace so we could prepare for it and then there's the opportunity that Gutenberg offers and I'm going to be diving into this as we go through the next few slides but in a nutshell when we talk about content design we are really putting a lot of hope on how that block driven content creation is going to unlock the ability to build smarter user centered content sounds good are we doing so far? doing pretty great amazing so we've gone through two parts already and now let's move on to the third which is the content design opportunity for Gutenberg so what is this content design opportunity that I'm speaking about well it's a claim about how Gutenberg can help us make smarter content by virtue of its atomic workflow by exploding by exploding that huge piece of content into tiny blocks are in a position to treat content as that one discreet unique entity just that one block we're focusing all of our energies in there and that block can be built can be reused for other purposes and we can strategically design and style it to meet our intended communication goals there's a lot to unpack in here I'm pretty sure that it's starting to sound like it's so philosophical or something but not to worry, I want you to hang on to the three words that I highlighted in here atomic, modular and strategic and we're gonna be expanding on that idea as we go on in the next few slides so that the argument becomes a lot clearer alright so let's begin with the first thing it's the optimization of content so we know already that with Gutenberg the basic foundational in it is the block at one tiny thing it's the block it is its founding premise and the main engine really for all of this content creation business it suggests really that this tiny thing over here this paragraph block, this image block this stable block that you're building it's not just some blob of code but it is really content that people interact with on the front end and this is important I find that when we are building things for our clients or customers it's easy to just simply think of what we're doing as, you know, oh we're just cranking out the code and just making sure that this shows out well but with this kind of atomic workflow it somehow helps shift your mindset from simply building the content block into actually designing the content block and as I will share with you later there's a very very refined idea and sensibility when it comes to saying the word design and it's not just about making things pretty but using very smart choices in order to achieve the goals that you wanted to achieve crafting it according to specific objectives so to speak so for example let's look at this bottom block here in Gutenberg okay if you will notice the person is changing the background and the text color it's easy to take this thing for granted it doesn't really seem so controversial like a very standard operation but really when you see it in the live editor when you see those changes really unfold before you in real time man I gotta tell you this stuff this stuff, this content design stuff becomes real it just becomes really really absolutely real your settings they seem to be specifications on some in fact document alone but they become real content decisions that your users will have to live with so what does this mean for us then atomic content then lets you think of content as this unique and definable entity and you're approaching that content block on its on its individual merits and more importantly they're really reusable and scalable and the characteristics that we set on each content block do have specifications on the people who will have to interact with them so that's really the first step in the argument, the atomization of content and I want you to hang on to that idea just this one tiny thing and then we're gonna be creating a bigger thing out of that now lets go on to the second which is called content modularity now I know that the term modularity can sound like oh this is so scary again another technical jargon or something lets go on to this thing I want you to hang on to this thing it's a Lego piece from the dollar store it's a Lego piece a collection of Lego pieces but think of Gutenberg and everything that you do doing design and content for it, think of that in terms of these and just try to latch on to this metaphor as we go through this entire section later you will find that it actually makes sense why Gutenberg especially especially in the WordPress community is almost always compared compared to Lego so here's how Nathan Curtis defined modularity in his book modular web design to be modular means you've constructed your components that is to say your Gutenberg blocks in this case so that they are flexible and can be reduced now we've seen already in the previous quote with Matt I believe not Matt Mullenberg but another Matt we've seen already that he made that hint about Gutenberg allowing for flexibility and the idea really of modularity is that you create something once whether it's a block or an individual component and then you reuse everywhere and by the way just for the designers in the room and for majority of us how many of you are familiar with material design raise your hand how about the Apple human interface you can also see that if you think about if you think about material design and the Apple the human interface kind of things have you ever noticed if you look at your phones whether it is Android or Apple they seem to look really the same across regardless of what platform it is it doesn't matter if it's a phone it doesn't matter if it's a Google Chromebook they almost always will look the same and the idea behind that is that there is a design system powering it and that design system is really made of those individual design blocks those individual components where you build that thing once and then reuse it everywhere now sure you will have to make those front end decisions whether it should be yellow or red or something but the point is the main engine the main specific engine it's consistent and applicable wherever it is on the page you create it once and then you reuse it everywhere so how does this work in Gutenberg how does this work in Gutenberg but blocks can be reused and moved around in Gutenberg and we can see here specific instances of how that happens so for example if you want to reuse something on Gutenberg you just click on this three dotted panel and it gets it there and then it's gonna there's another instance of that image block available for you and then when I say you move it around it's here those up and down arrows now remember how in the previous editor if you ever wanted to move something up or down you may have to either move the shortcode or the complete thing and copy it highlight it that's what Gutenberg tries to solve you don't really need to do that copy and paste thing too much at least if your goal is to do that paragraph block or image block or table block upward or downward you can just do so with these controls and then it's available to you while retaining all of its specific characteristics in block circuits this is important this is very important because this sets the stage for what content folks called structured content that is to say it's a way of building content that has order and assistant to it specifically according to stated needs and I've given an example over here of a content model and if you look at the content model in here you see here a certain type of order or specification of what that content type really has to contain and that kind of structure of content is something that could be very well explicit and more available to you in a Gutenberg universe I mean we're going to expand on this later but I hope it's becoming clear really that Gutenberg is turning everything into blocks can already help you need some high level decisions towards the content that you are building and they're specifically playing in the blocks that you are going to be selecting and implementing on the page so that's the content modularity piece and now we're going to go to the final stage in the argument which is the content design opportunity so we've gone through a lot already we've started with this first thing which is you've got a block it's this discrete entity that you're going to be defining and probably reusing it throughout the page and then you've got modularity where you can move it around and maybe scale it to build something bigger and then the third one this content design thing this is where it all starts to fit together and it's really all about the strategic it's about implementing that strategic vision that you've got and start executing them at the page level courtesy of Gutenberg now okay let me call my bias out here okay I am very bullish about Gutenberg because it facilitates what Sarah Richards calls content design okay now think about it if you look at this content model over here okay how did people possibly arrive at that content structure okay there's got to be a reason why somebody out there said oh this website needs to have these kinds of things or these kinds of characteristics okay the short answer really is content design and when we talk about content design it's really that very mindful and strategic approach towards creating content pieces right down to the granular level and here's a quote from the person who really started it all okay this content design thing and what it stands for our world today and I quote content design is a way of thinking it's about using data and evidence to give the audience what they need at the time they need it using the language they use and in a way they expect okay what they need when they need it in a language they use and in a way they expect that last bit over there that's really the content creators mandate that way that way they expect so in other words we're really not just about the front end alone it's not how about how it looks simply but also something even prior it's also about the thinking and the strategy that goes behind it and so in a very short TLDR kind of thing this content design process is really something that's profoundly user centered and with Gutenberg it's just much more bubble to the surface now those settings that you specify in there make no mistake in a very smart content creation kind of thing you are constantly referencing back to what your users need from you and then you are using your Gutenberg blocks to really make that smart decision on what that page or post is really gonna look like eventually here's another example okay I've already hinted at this a while ago but remember how blocks can be moved around okay so yes it's much more convenient now because you push it up or push it down but I also wanted to share with you something here that sheer act of you pushing the block up or down that's actually content design and practice because you are essentially determining the priority of that same content block in terms of what will really be what will really matter to the people that I am talking to and then is this thing really gonna be of value at the top or at the bottom so with the Gutenberg block driven kind of thing you will have the opportunity to really say okay should this this table block really be a table block or should it be another way I mean one very practical demonstration of content design is we know that when it comes to giving directions sometimes the tendency is to show a map but what if the map cannot really be accessed by someone who you know someone who has accessibility for instance so is there any other way to serve that kind of information as well that kind of strategic and very step wise and smart approach to building and delivering content that's really what content design is and so every time I'm on my blog I just have to say that it's not really such a far far stretch to say that with Gutenberg you really have the power to determine content strength in your page I mean I always laugh whenever I see this scene at Views Almighty but you know you really have the power to say okay this thing over here is gonna stay there and it's really gonna stay there but or maybe after a couple of days no no no it's not it doesn't work there maybe it should go somewhere there oh no this map has to be changed it has to be another kind of thing that's the power that's available to you in a block driven Gutenberg universe so the point then is this every Gutenberg block that is available to you is a content design decision the blocks that we use within that page all of them work to help you achieve a communication goal and the question for us WordPress folk then is this how will you use those blocks to create content that is useful and beneficial to the people that you are designing for we now have the tools in a Gutenberg universe to make our vision come to life how are we gonna use it to make it really absolutely real so how does this look in practical terms okay well it starts really being clear about what content design is what it can do for you so as we've seen already a while ago it's about being clear about what people need from you when they need it in the language they use and in a way they expect and again as we've seen a while ago already that last bit in a way they expect this is where Gutenberg can really be of help to you those blocks they are really your tools to effectively design content according to your user's needs and I want you to use them to drive a winning page or post design or wherever your content decisions could end up in whether it is on a desktop screen or a mobile screen or a watch or something and I'm gonna be sharing with you some resources on how that really can happen in a much more scalable fashion so for instance here are some high level questions that you may want to ask yourself when you are trying to build content for your clients or your customers and take a look at the questions that I've got over here for you okay I want you to notice something in here notice that I am asking you more strategic questions than tactical questions I'm not really asking you to determine at this point yet what block should we use in that section, in that page but we're talking about something a little bit more meta than that more high level friends this is the craft of content design it's about making these smart choices when it comes to content so you can create something that is of value to the people who will be using it and with Gutenberg making these decision points explicit I truly feel very optimistic about the future of content creation within our beloved WordPress system so to cap all of this Gutenberg ideas together at the end of the day Gutenberg is really all about componentized content creation by exploding content into those tiny individual blocks who set things we can explicitly set we are in a better position now more than ever to clearly define a content or a block's characteristics and build it in a way that is both user centric and smarter for all people involved it is a tool in your WordPress arsenal to realize the content design imperative which is to build content out of user needs in a form and manner that's suitable to them at this point there are just too there's just too many unknowns in Gutenberg for us to say something with absolute certainty at this moment we still do not know what this is gonna go like I remember that the the biggest WordPress push happened just a couple of weeks ago November 19 and November 20 that is specifically something that concerns Gutenberg and really we are still at the early days of WordPress 5 and Gutenberg really being a thing and I'm not trying to downplay by any stretch of the imagination the legitimate concerns and issues that Gutenberg has and we have to constantly work very hard to make sure that the system that is really giving a lot of joys and pains for us at this point is something that we can all get behind with but despite all the sound and the fury that you may be hearing I hope you will promise me this that you will let Gutenberg help you do content design promise me this that you will let Gutenberg help you do content design so that you can create content that is in a more efficient in a more reusable and in a much user centered manner thank you so I'm quite surprised that I breezed through this presentation in about 40 minutes the slides are over here it's bit.ly slash GutenbergTO please let me know if you are seeing the page as it should show because I am running into 403 issues sometimes and that's why I probably have to head to the happiness bar just to get this things sorted out but here's the slides over there that's my twitter account, that's also my email I am really excited to share the day with you are there any questions yes it's a lot really has to do with how Gutenberg it's just gonna so the question is why is it that Gutenberg has such bad reviews as opposed to for example a beaver builder element or etc etc is that correct? my understanding really is that aside from what we've heard already which is it's just not ready it's just not ready I really think that the biggest issue with Gutenberg at this point is coming from a more engineering standpoint and I've noticed that the most fiercest criticism regarding Gutenberg is coming from the developer community not necessarily from us in the design community I mean for us as designers like wow this is a lot like medium and it's just componentized and again component driven design is not really a new thing for us but when it comes to really implementing it on the road it does run into issues so I'll say that it's starting from an engineering standpoint there are legitimate fears that the incompatibility of websites is just really almost a hard hurdle to get passed with it has a lot to do with the code I mean I'm not a super expert in development but that's where I really see the core of the issue coming from and if there's anybody in the audience who could also shed light on that please feel free to jump right in if you have a question come on down here so we can hear you on the corner anybody else? yes so the question is I'm going to repeat it so they won't hear that the question is why are page builders not needing the requirements of accessibility would they be editing what else Jack? and readers I'm going to speak as a site builder myself personally part of the reason why I feel like it's just really a challenge is because a lot of these things they reuse the accessibility thing the worry that I usually have is they tend to be an afterthought like sure when I build these things I always say I have to make sure that I run a color contrast analyzer on this etc etc but there's so many things going on in the background already that I end up forgetting them over there and what I think Gutenberg is really good at this point is that it calls out those hygienic hygienic decisions explicitly and immediately to you at this point and for me this is something to look forward to that being said I would also say that if a page builder can be capable of delivering those hygienic decisions without you forgetting it that would be really a very great development and how my answer as an individual side builder is that they can really be an afterthought and before you know it you just completely forgot to put that alt text or make sure that the text that you use on that image has sufficient contrast okay so let's generally answer that okay my view towards that is that maybe your experience is different but what I have noticed is that in terms of immediacy that feedback loop is just a lot shorter now to be that said the preview and the update buttons are still there but what I have noticed is that if I am going to be styling my page immediately with Gutenberg whatever content decisions I put in there say if I say that I want that button to be blue or if I want to change the font color it's just immediately there this to me is true with CWIG in its grandest fashion and that feedback loop I found is a lot shorter but we will have to really examine that side by side with the page builders that you are working with and really see how quick that feedback loop is being addressed any other questions Gutenberg any admin you have to connect your style sheets with the admin the developer needs to do that for you or you have to do it for yourself then you will get a true with CWIG right now when you go to an editor you are not seeing exactly if the editing style sheets are not loaded in the admin it's a simple process it's one line of code in your function you use Gutenberg out of the box without adding that portion so that's why you are not seeing true with CWIG and as far as saving blocks there is a button right there saying make usable blocks so you can create right there in Gutenberg a reusable block and that's available and the big difference is I think that the philosophy of Gutenberg is to create an out of the box experience for new users WordPress has to compete with Squarespace and Weebly and all that sort of stuff and Gutenberg is meant to become an out of the box experience including Gutenberg which is a simple integrated and completely a native experience whether it's a builder or whatever all those builders is an add-on WordPress has to compete in this universe and that's why Gutenberg is there I like that it's a lovely thing John thank you for your point I wanted to mention everyone here that we have some wonderful sponsors I think they were in your presentation yes they are so Alex is over there first in the list so thank you Alex I just want to make sure that you get a chance to visit the sponsors and say hi introduce yourself get to know the people in the community the sponsors obviously are they're almost at every word camps some of the sponsors that are here are everywhere and they have a lot of interesting insights as to not just selling their own products but also the people that are truly part of the community and have been for many years so they have a lot of wisdom to impart so we hope that you come by and be there in the hall so thank you very much thanks everyone