This is not some publicity stunt, nor is Advanced Nutrients going to be distributing this product. It's just straight up the right thing to do.
In the video I explain in great detail why I'm doing this. In fact when our research showed that one of our competitors had a better product and it was going to take us awhile to play "catch-up" so to speak. There was only one thing to do, and this is it.
No I haven't lost my mind I really do want you to go out and purchase my competitor's product. Because in life I've come to realize, that doing the right thing isn't always the easiest thing.