 So we're here with Mark here at the SID display week, and Mark has the long history of doing lots of stuff. So, hello. Hello. Hi, so who are you? So, I'm Michael Wittek. And so, just for a second over here, so what's the history of Mark? It's been around for a few hundred years. So, in the history of Mark we were founded in 1668, and we are celebrating 350th anniversary this year. So we started out as a pharmacy in Darmstadt, and already pharmacy is Pharmaceuticals and is Medicine. And so this marks like the important... So right now you, for example, in the industry of the display, what is the Mark's role? So Mark's role, we are a material supplier, you can see over here. So you are in the OLEDs, in the LCDs? So we are basically powering the displays. Sorry, it's just about the light. So you're powering the displays, you heard? Yeah, so we are market and technology leader for liquid crystal materials. So liquid crystals, that is, what is powering the LCDs. So we are also delivering, providing OLED materials for the latest generation of LEDs. And we also do other parts of the display stack, like the phosphors that are used in LEDs. Photoresists that are being used in the fabrication. Reactive massages that form the compensation films. And other materials, like quantum materials for the latest generation of displays. So how is it possible that Mark has all these materials? And like it's very important for the industry to have access to materials, right? And it's not just, what goes into there for Mark? Is it like materials, the way to use them? How do you put them in display? Yeah, so we started very early on. So Mark started over 100 years ago to look at liquid crystals. And we are celebrating this year, the 50 year anniversary of LCD. And we were early on providing those materials for the displays. And from the very strong position of the liquid crystals, over the last 50 years we formed a very diverse portfolio of materials, providing all the solutions for the displays, materials solutions for the displays. And when there's a display like here, most of the materials are going to come from Mark? Yeah, so quite a few materials come from Mark. And we are focusing more on the functional materials. So the materials that drive the display, like the liquid crystal materials, like the OLED materials. So for example, the OLED materials are organic, where do they come from? Where does liquid crystal come from? Is it from a mine somewhere? No, no, I mean liquid crystals, these are molecules. And we produce those molecules. You can see here, so mix and match. So we have different categories of liquid crystal materials. Extra bright, extra brilliant and extra loose to give the best performance for the latest generation of LCD displays. So do you have big machines a little bit similar to... So this was 2007, right? But do you have fabs, labs? So the way this works, so liquid crystal is actually a mixture of individual components. And the components are being produced in Darmstadt. And these materials are going to be shipped to Asia, very close to the production sites. The panel fabs are going to be mixed. And then they're going to be supplied to the panel production sites in Asia. So there's some big machines that are taking... Yeah, it's like big vessels, it's really chemistry. Chemistry? Chemistry. And the OLED is similar, also chemistry? The OLED is similar, but the OLED, these are much smaller amounts and much more delicate components being used. It has to be more precise in the way you do things? It has to be more precise and the purity has to be much, much higher. How about the next, that people are talking micro LED, are you also part of this? Yeah, we also for micro LED, for example, we provide phosphorous. So that is a part for micro LEDs. The next generation also includes quantum materials. So the QLED, for example, quantum materials. We also have quantum materials in our portfolio. So when, for example, your position in the industry, I guess, is tons and tons and tons of material being shipped around, right? It's huge amounts of materials. Well, it depends on the technology for LC liquid crystal. It is a couple hundred tons per year. For the OLED, since OLED, the functional layers in OLED display is much thinner, so it's not these big amounts like for LC. And so all this material, you ship it to Asia and then they put it in the display and then they ship it back to your own... Yeah, so the way it works, you ship the material to Asia, it's mixed, it's put into the panels and the panels are distributed worldwide. And you have R&D and research and the whole display process are everything because you have to be doing your stuff right, right? With your materials. Yeah, we have R&D. Our core R&D is in the headquarters in Darmstadt. So where we look at new chemicals, new formulations for the next generation of liquid crystal and OLED displays. So this is what is done. We also have a very local R&D, very close to the customer to really optimize then and fine tune all the formulations for the customer. The quality of the end product with your materials. Yeah. To make sure everything is the best. Everything is best. All right, and improving every year? Yeah, improving every year. All right. Cool. So looking forward to better displays in the future. Thanks to you. Yeah. Thank you.