 Hey, what's up coach? Welcome back to my channel now today. This is a very short video I want to talk about something that I see a lot of coaches Do on social media and this is a big no-no That I recommend you either stop doing or if you see someone do this you should stay far away from them All right, and here's what it is. It's called fake scarcity and What I mean by this this is coaches who will post things like hey, we have a clinic that we're doing. We're only trying to get 10 People signed up and then on the day of the clinic. There's like 30 people there or They say there's a discount only offered for this many people and then they give everybody the discount now if you operate your business that way what happens is over a longer period of time people stop believing you and they don't take action on the Promotions or the marketing that you send out because they know that they can just get The discount or whatever it is you're offering whenever they want because you either extend it or you let everybody do it Now the way that scarcity actually works is by telling people the truth and by sticking to your guns And let me give you an example a couple weeks ago. I promoted a live class This is for coaches that I'm connected with on Instagram. This is a four week promotional marketing class that Where it's very simple. It was like we have a specific discount that ended on a specific day and The people that reached out to me After we did that they were like, hey, I want to do this. Can you still give them the discount? I just said no and Think about it. If I said yes How disrespectful is that to those who did take advantage of the discount and the time frame that I said they needed to Sign up by right so that that's one of those things if you have any sort of scarcity in your marketing or any sort of deadline you have to stick with it and Don't lie about it because when you lie about it people start to lose trust with you when people start to lose trust with you Then they're gonna stop working with you. All right, and that's why I see, you know There are coaches that do this sort of stuff That lie in the marketing all the time and they do it because they want to make more money You can't have a successful business when you're lying to people So that's it for today's video. I hope this helps and if you want to have like real scarcity Then tell the truth and stick with it. All right. See you later