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Eye tracking a Mercedes Benz ad (EEG)

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Published on Mar 31, 2012

Read more about eye tracking at https://imotions.com/blog/eye-tracking/
This video features our newest technological advances with a full synchronization of eye tracking gaze data and Emotiv EEG signals. The Attention Tool software can now with plug and play style align these data for scientific research purposes, market research, and much more application areas. EEG is used for many purposes already today such as diagnostisation of diseases, biofeedback, medical applications and general scientific research on universities. This technology will leverage the knowledge level of where the eye is when reactions happen, which can help many scientists in their work.

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