 Hello, hi everyone So Let's see Where we are with a after station today and how we can use it in WordPress I know it's it's late. So I hope you don't fall asleep and you learn something interesting So just quickly about me Mike said it a bit. So I work for on the go systems company You know us probably mostly by double ML the most popular multilingual plugin in WordPress and Toolset is another set of plugins for creating advanced sites using blocks or HTML, whatever you prefer and What I do I'm a content manager. So I have a nice little team and everything that's related to content from tutorials documentation announcements partnerships. That's us I I come from originally I was born raised in Croatia in center of Europe Approximately and now I live in Slovenia with my wife and my daughter and our chihuahua dog He just turned 15. So that's kind of and So, let's see. So AI right artificial intelligence, it's all over the news and when I applied to Speak, you know, it was It was just like a few weeks before whole GPT chat GPT exploded, you know, and I Chose this topic not because of it because that was before, you know, and then it exploded So I found it even more interesting, you know, that that we are here today to talk about it So I just wanted to start with this one. So I created this using Dali to you probably know this maybe you played with it It's an Austrian a dog. It's nice Here's another one completely different style Everything and I have to be honest with you. I like I cannot draw like even my stick men are ugly, you know So this is pretty fascinating and I kind of created it. I didn't do anything. I just wrote the sentence so I think that's kind of Really interesting today and I'm sure you've been reading about it. So And the chat GPT like where is it taking us like, you know, where will it end? We don't know yet. Okay, but what about AI powered translations? They've been around for some time, right? So and they never exploded in this kind of way like jet GPT. Okay, so let's say let's see kind of Start with that like where we are today I just want to share a short story when I was first blown away by Automatically translation. Okay, so I was reading an article on a site called foobies.net. It's about Photography digital art, you know, not made with by AI but real real people, you know And I came upon a really nice article great photos and and a text in French I don't speak French, you know and Chrome asked me do you want me to translate this for you in English? I said sure translate and I read it and it was so good I couldn't believe it, you know, and this is this is a site. This is one of the their Articles it's not the one I saw three years ago But like, you know writing about art is not it's not always straightforward. It can be different Unpredictable, you know, so it's kind of interesting and Here's like an excerpt I took for this talk. It's not the one I read and it's his French like, you know French to me. It's not the easiest language out there. You know, it's it's just so Greek to me and I used Deepel to translate it so not not Google translate this time, but for this talk, I use deep L I'll mention it later a bit. So I just want to read you first sentence, okay How to recreate in a scenographic exhibition the unique atmosphere that trains in the masterpieces of filmmakers Stanley Kubrick? Like if I wrote that I would be proud, you know, that's that's really like to me It's like that that's like what blew me away So before I go into into the further topic of using AI to translate your WordPress site I just want to touch upon like how it actually works To be honest, I'm not sure like so like I for this talk I really wanted to like tell you more about it But the debate the deeper I went the less I understood, you know, I don't know. I'm not a mathematician I'm not a statistical guy, you know, but essentially the way I understood it is that like you have like They use neural machine like neural networks to learn about languages. Okay, so neural networks It's essentially trying to kind of imitate the neural like patterns in our brain to kind of connect the dots And then what they need to do with this neural network is learn They need to kind of process a lot of a lot of information just just like chat GPT as it processed internet until I don't know two years ago That's what they do with language and then you end up with the with a massive Inform amount of data for each language, you know, and then you can use that to kind of predict It's it's actually like statistics and probability, you know Just like what should what word should come next when I'm translating and putting it together in another language. Okay However, so we're not coming to like the the accuracy, okay There's still room room for improvement because you know languages are like very different from each other They have different grammar. They have different even characters and like rules, you know, so, you know, it's kind of it's not easy and What I wanted to tell you today, which I think is important and not many people are aware of is that AI Translation today is really good. It's incredible. So I was blown away three years ago And they really made the progress, you know, so Of course, there are fields like medicine and science and I don't know from a suitable is probably where you want to be safe Let's say you're translating You know a piece of guidance for medicine. You don't want to have mistakes there, right? It's like for health and stuff But for the stuff we usually translate like for usual sites. This is like in really incredible Now the second point I would like to share is why I think this is Maybe even the most important like why would you do this? Like the motivation? Like if there is no why you'll just go home and say like, okay, it's nice But like it's not for me. So let's start with theory. The theory says like You'll reach a larger audience. It makes sense. Like, you know, you translate something to Spanish There are like millions of people speak in Spanish. Like you your audience will be bigger You in you improve conversions and sales. How? There were research being done that like proved that When people are visiting sites in their own language, the trust goes up, you know, they trust it more and they're more They will more probably do something like act buy or maybe do some other activity that you want them to Of course like SEO International SEO you cannot rank for for something in let's say against Spanish if you don't have a content in Spanish It's kind of makes sense and brand awareness. So More people will know you your brand will grow and Finally a better user experience like my parents for example, they both Speak English, but they prefer reading in Croatian because it's just like simpler You know and you if when I when I got my first computer everything was in English, you know And then for a long time all the mobile phones were in English But today we are kind of used to reading stuff in our language and I think that's fine. That's kind of cool But I want to show this in practice. It's not just like theory. I want to show you in practice. So I live in Slovenia and Slovenia has two million people, okay And we are in Bangkok and Bangkok has if I'm not mistaken 10 million right so you see how small small we are. So let's say I create a site An e-store whatever, you know, my little pond is 2 million people that I can kind of sell to you know But let's just look at the the the neighbors. Okay, what if I add like Croatian, which is right next door That's another 4 million. Okay, I add I Translate to Hungarian another 10 million. I'm at 16 million now Austria, which they speak German I'm at 25 million and then if I add our Italian neighbors to the whole, you know thing I'm at 84 million. So that's kind of you see we just just by translating We we are making our site and now what we do Available to many more people out there and these are just you know, like Neighbors like you could do beyond that But here I would just like to point out that this is the foundation. Okay You cannot market to another region or like language if you don't have your site for example translate it But also when you do translate it It's not like these 84 million people will come to your site and you will be rich, you know You need to market it of course, but that's the foundation. That's your starting point. Okay, so that's kind of you know The first very important step They say like every journey starts with one step So in my opinion, this is the the step you should take if you're considering it and there's one more case Okay, which I think is pretty often in the world and I can kind of relate to it very much So this is why I again went back to Croatia and Slovenia because I was born in Croatia And I'm I'm living for many years in Slovenia and let's say I open I have a business in Slovenia Maybe it's a e-commerce store. It doesn't matter and I'd like to expand expand back to my home country Croatia because I have friends there. I have connections. I have partners whatever, you know It's impossible. I can have the best connections without translating to creation. It just won't happen And even though these are two Slavic languages, which are kind of similar but not enough You know, it's just like no matter how similar languages are you should translate because Honestly, some people their languages that are almost the same and still they frown if you know They don't see their little flag up there. You know, it's just it's just how people are not everyone of course so to kind of Finish this part is like why I think AI is a great translation choice today For all of us. It's super fast today. I don't think it and it can be and it can be faster You know, it's just like in a few minutes. Your whole site is translated. It's incredible. Okay. It's super for affordable This is I think very important because I know how it is, you know, I We are not all like kind of swimming in money, you know And now today AI translations are actually affordable globally. It's not just affordable affordable to some group or some group of people now Globally, I think every company can afford to translate their site, you know, and that's very important and Again, it's accurate. So we come back to Accuracy, which is very important So how do we do it in WordPress? That's kind of It's not hard, but you just need to I would say just plan a bit. Okay, so I would say you need two basic things that you need to choose first is an translation engine So this is the the thing that we talked about like the thing that will actually do the The probability and you know the met for you And the other thing is of course multilingual plugin because WordPress at the moment I'll I'll mention that later as well at the moment. There are no kind of Translation multilingual features in the core. So you need to use the plug-in. Okay, so let's see how to do that So there are a lot of good options out there deep L Google translate Microsoft Azure Honestly, I've tried like most of them and they are very very similar. They are all very good But today kind of they did some blind testing and like testing with of course native readers and deep L They kind of always reach the top. So they are kind of considered to be the best Google translators right there next to them and so on the only thing here you need to know about is Not for example deep L even though it's considered the best it doesn't have all the language pairs, you know So this is very important especially Based on which language you need to translate to but if he doesn't have that you can check if it googled has it or Microsoft You'll definitely find them what you need and Then it's the plug-in. So how do you choose you have again great options? Of course double mail So then you have we glowed G translate translate press polylang multilingual press So you have options, okay? It's kind of crowded But I would suggest before you choose Think about the features you need because they don't all come the same for example First one is like do they support the the engine you want to use for example? There's this I mentioned the plug-in G translate G stands for Google. So it's based on Google translate You know and if you want to use deep L You just this plug-in is not for you. So you need to find something else, you know Then see like if it has other features like can you manage these translations one there once they are done? Like can you edit AI translations? Look that can be pretty Important also depends on like what you're trying to do and of course pricing, you know as I've been working with double mail for a long time and it's kind of Important to know your like competitive origin. Oh and stuff we've been you know, you kind of keep track of where everything is going and this is like What I'd like to point out is that like there are many options So you have something free freemium premium whatever, you know and usually you should take a look at what you need write it down and Don't just like kind of jump into a plug-in. Okay as them questions Every serious company should have some sort of pre-sale questions So just ask them what you need and tell them to explain it to you. This is what we do We don't nobody wants a refund like not you and not us, you know So ask us will tell you and I'm sure other plugins do the same, you know What what's that the point is I'm trying to make is like some plugins start free or very cheap And then as you add options It's kind of adds up quickly. So beware just do your research and you'll be fine, you know and also check How much they call a charge for AI translations because some say it's free and then they're very expensive some say It's you need to pay for it, but it's not so expensive. So check it out, you know and Finally, do you need a human review? So I don't know that's kind of a question for you as I said like Most of it is great But sometimes you see a bit if you if you speak the language you see a bit of things you need to kind of edit so So check if it has Okay, so I've been on and on and on. So how does it actually look like? Okay? So, of course, it depends not all the plugins look different But the the point is the same most of the workflows are kind of similar. Okay, so this is a screenshot from our double milk Plugin and it's very simple because this is the mode it has some of the plugins has this mode have this mode But not all of them where it does all of the translations Automatically so you say just like translate everything for me if you add a page It will be automatically translated if you edit the page it will be everything happens in the background So there are like plugins that can do this not not just double it now, okay? And then the other thing that I mentioned like most of them allow you to edit AI translations So for example, this is an editor of AI translations in Wiglot. Okay another solution. So you see you can do the the editing But and this is like an advanced translation editor. We also have which is Kind of a cat tool. I don't know if you know what the cat tool is. It's a computer aided computer aided Translation which a professionals use and trust me for some time they've been using automatic translation You know, they're not translating from scratch But you're paying it So what happens after that, how do you review it, you know, let's say I translate to Thai language, okay, we're here in Thailand. So I translate to Thai language I don't speak Thai language. So how can I review it? You know, I'll probably want a professional to do it or at least at least some someone native that's kind of okay with that, you know, so This is also something to think about so check if the plug-in that you are like kind of interested in if it supports this stuff Okay, and So what's let's say you I mean, we're here in a word camp So we have a huge community and it's not all about Websites, right? It's also about the thousands of plugins thousands of teams that people in this community Work on every day Published new ones we have a huge kind of You know library of existing stuff. So how do you translate an interface? Can you do that with AI? Sure, you can But today it's it's not so Easy, okay, because how it works right now. I can tell you on our experience. So double it melt has been here for a long time and We translate to 17 languages that the UI and it's it's really it's time-consuming and it's expensive we spent thousands of dollars on this with the professional services and We've done it because we want to do it. We want to translate that we are not sorry We did it, you know, but it's it's the it's not just about money. It's about the time as well, you know, so In case you don't know how you do it You compile your strings from the interface into one language file. It's in WordPress, it's a PO file called PO file and then you need to send it to service They need to do it and then send it back. You need to put it in the plug-in check it, you know, it's it's it's kind of a hassle, you know, so It's I think it's pretty kind of Hard for little developers working on teams and little minor plugins Which are probably free on our repository, you know to do this kind of thing like it's just like not viable for them So what I'd like to kind of announce here It's some free tools that we are working on and that will announce soon with our partners and like with the whole community where Will allow everyone to Upload their files their language files and just get the automatic like AI translations Apply to them and download the files put them in your plug-in and you're done so this is what we'd like to kind of share and We will announce it properly in the coming weeks and finally Multilingual future of WordPress, so I'm not sure how Like if you follow all of the news about where like we're going with WordPress But we are now in phase two Of the Gutenberg project. So phase two is Finishing we are about to finish When I say we like as the community So We're about to finish this like the whole thing with block editor and we'll finish the The the site editor, right? It's coming out of the beta in March when the next bigger version comes out and then it will be phase three which promises Collaboration, right? I'm really looking forward to that. That's right with my team and Then in phase four there will be The the promise is the multilingual features So Nobody knows Nobody knows how they will do it. It's a big challenge. There are a lot of features and They're like I can tell you because we we do this, you know, it's it's It's a it's a complex project. I am really like looking forward how they tackle it, you know and Most importantly since we're talking about AI translations, right? Will it be a part of it? I've you know, I follow what what you know What what's going on and stuff and by the comments that I've seen from the, you know, WordPress community leaders and lead Developers I Would be surprised if they wouldn't because I think they're all very kind of eager and like they've been very Enthusiastic about AI and like what what it can bring to WordPress itself. So I'm sure like I'm pretty sure they will Come come up with a way to include it. But how? Like it remains to be seen So that's it. Thank you very much