 And we never want to take on catastrophic losses that will take us out of the game forever. So if we can manage a $50,000 loss, but we can't manage a $200,000 loss, we might not go with a higher expected value even though it has a higher value to us as a business. But if you look at projects, if you look at what Amazon does or venture capitalists, they're always gonna be looking at that expected value. And if a business has a chance of becoming a billion dollar company, but there's only 1% chance or it can become a $500,000 company and there's an 80% chance you can guess which one the venture capitalists are going to pick. They're gonna pick the one that has the chance of becoming the billion dollar company because it has a higher expected value in this case.