 So, one of the things that we found in the Hot Mama's Project study of working women a few years ago is that they most value control over their time and location. And not just time, but their schedule. So for example, let's say they're not an entrepreneur, they're working for somebody, but they can leave to go to a doctor's appointment and come back. Let's say that they can work from home one day, or telecommute. So these are trends that are really helping women get time back, sort of save an hour here, save an hour there. And those hours can be invested in, let's say they care for an elder relative, they have kids, or they just want to do something on the side, which is their business. So that's just some data that helps place some boundaries around work-life balance. And I do personally, because entrepreneurs have lots of ideas. It can sometimes be a problem. And so a lot of times I will keep literally a written list. And I know a lot of entrepreneurs who do similar things to this. And one, two, three. What are my top projects right now? And everything else gets a no. And it's hard to say no. We want to say yes. We want to be helpful. We don't want to have what's called FOMO, fear of missing out. But when you're laser sharp with here are my priorities, here's what I'm trying to do right now, and you say no to everything else, it's fascinating how that creates a lot of time. And as much as I've said, go social media. Social media is great. Sometimes you have to stay off social media to get some work done.