 This is going to be a 34-year veteran takes on Andy Elliott. My man takes on Andy Elliott on a price objection. Are you ready? My man. All right, Jesse, you sell Chevy's and Dodge's. Am I right? Yes, sir. All right, cool. This is the deal for you. This is the ultimate test right now, okay? And you got to close me on this. All right, Jesse's looking at a new, my bad, Jesse. I'm looking at a new truck because I'm your customer. I'm looking at a $50,000 Chevy. It's got $5,000 in discounts. And I can buy it for $45,000 from you. This is your proposal to me. Okay. But I've seen a Dodge down the road at a different store that was priced at $50,000 that has an $8,000 discount. And it's 42 grand. Jesse, this is going to be the objection. You sell Chevy's. You want to lock me up right here. Okay? I'm saying to you, Jesse, I want you to match the Dodge price down the road. And if you can do that, you can earn my business. Come on, Jesse. You want me to match that? Yep. Jesse, you sell Chevy's? Yeah, both. I sell both. Uh-huh, but we're going to act like you don't. I want you to sell me the Chevy. Okay. All right? Yeah. All right, you guys ready? All right, guys, now listen to me. Follow me. This is going to be something, I don't care what you're selling, right? Somebody's always going to say they saw a better deal somewhere else, right? Yeah. Everybody's always going to say your competitor's got a better price. Am I right? Yeah. Okay, when they say that your competitor's got a better price, where do you go? You know, they try to get you to play in that match me bullcrap game, right? Yeah. Yeah, we're not playing that. Okay? And that's what I'm playing with you. Okay. So, again, we go into my man, 34 years experience, taking on big daddy right here. Closing, Jesse. Hey, Jesse, appreciate you, man. It looks like that's a great deal, but I found a Dodge that they're giving 1000 off. I can buy for 42. If you'll match the Dodge price on your Chevy, I'll do it. If not, I'm going to go buy the Dodge down the road. I understand, Andy. My vehicle, you drove the Dodge, you drove the Chevy, they're both, everybody makes great cars. Let's face it, I've done some homework on my own. And as we were talking on the demo ride, I had asked you if you'd been the military, and you said you hadn't been. Okay, well, $1,000 of that discount, there's a military discount that you won't qualify for. Well, I was already been there, Jesse. You got the truck ready for me. I can just go down there and sign papers on it right now. I bet you can, but I promise you when you get there, they're going to get there. I've already been there. I understand. Why aren't you driving it though? I was going to give you a shout-out on the Chevy. Bye, Chevy. This is not my price. This is the vehicle. You drove the vehicle. This is the vehicle you decided you liked. You want it. It has everything you want. You know what? $3,000. It costs $5,000 for me. That's not even my best price. I want $50,000. I want $5,000 more because that's my best price I cost. I come with $5,000 because... I don't even know what that means. The service after the sale, I want to get you. That's the price I'm worth $5,000. Jesse, I might as well just go buy the Dodge. I don't even know what you're saying. Okay, so what I was trying to do tell them is that my service after the sale is going to be worth more than that. Hey, Jesse, listen, focus. Shake it off. Come on. A little nervous. I know. Close me, Jesse. Okay, I understand, Eddie. I'm at $50,000. Jesse, you're at $45,000. You're at $45,000 on your truck. Match the $42,000 and we got a deal. Triggered. Where are the whistles? Hey, hey, am I right? Is this real? Yeah, that's real. Okay. It's real. Is this a real objection you guys get all the time? I don't care what you sell. There's some form of this. Am I right? Okay, so what do you do when this happens? Are bigger discounts the way to go? No. Jesse, Jesse, Jesse, Jesse, Jesse, come over here. Come over here. Show me. Okay, Jesse, so I'm here to do that. Okay. But I want to show you something. Hey, Jesse, let me ask you a question, right? Obviously, you're saying that the dodge is cheaper. Am I right or right? Yes. Yeah, Jesse, do you like cheap stuff? No. Why did you start with the dodge on the cheaper stuff? You don't even like cheap stuff, but you keep talking about cheap stuff. I've always been a Chevy man, so I went for it. I got it. Number one, if you wanted the dodge, you'd already have bought it, all right? Correct. But number two, let's talk about this. How long are you probably going to keep this truck? Two, three years, four years? Five. Five years? Okay, and you're going to be financing it? Am I right or right? Half of it. Okay, cool. So when you buy it, let me show you something, Jesse. You see this timeline? Okay. See this? This is time. This is the money. One, two, three, four, five. That's going to be the five years that you said you're going to own this truck. Am I right or right? Yes. At the end of five years, what are you going to do? You're going to trade it back in. Correct. And then you're going to buy something else. Might be the least. Okay. Wednesday last time you talked to a salesperson, he talked about the deal he was willing to make you today, and then also what it looked like when you trade it back in. Probably never until you met me. Let me show you something. So you got your dodge. Yes, sir. It's 42K. You got your Chevy. It's 45K. Now, Jesse, I get how we could get hung up on $3,000, but what it is, you've worked hard for this money, whether it's 42 or 45, you've worked hard for it. Would you agree? Yes. When you drive this dodge today off the lot at the 42 grand, do you think the dodge is going to become worth more money or worth less money? Which one? Less. That's right. Going to depreciate when you drive off the lot. There's your one. There's your two. There's your three. There's your four. There's your five. Would you agree? Yes. That's a depreciation cycle when you're going to trade it. Now, at the end of the five years, if that dodge was going to be worth $18,000, and you could see that today, that would be nice. Now, let me ask you a question. If dodge is giving $8,000 off on new dodges, what do you think that did to the people that bought them last year? You think it made their cars worth more money or worth less money? Less. That's right. And you want to purchase a dodge that's going to continually discount their market big time. So on the trade cycle, on the flip side, they're worth less money. Now, Jesse, you're a smart guy. So with the Chevy, when you buy it, it's going to drop the same. Right. But the difference is, Jesse, because Chevy doesn't discount their vehicles like dodges, they hold better on the market. So with that being said, when you're ready to trade it back in, if it's worth $25,000, Jesse, I'm not the best at math, but if it's a $7,000 difference on the resell side and you had to pay three grand more today, you're still winning by four grand on the Chevy. Plus, it's the truck of your choice because you hear you about the dodge if it wasn't. So when I hear you say that you want me to match their price, what I hear you say is that money's a real concern to you, right or right? Right. And if money's a real concern to you, don't you find yourself saving the most money with the Chevy? Yes. Thank you, Jesse. Not only will I say this today, but you better make sure I'm here doing business with you then. Is that fair? It's great, man. You guys see that? That's what a baby comes to see. That's how I'm closing. That's what I came up with. Listen. Hey, this is good. That's amazing. No, this is depreciation. You guys have to be able to draw depreciation charts like this. I've never done that. I've never done that. Yeah. So you're saying you're saying the more rebates...