VEVO LIFT artist The Neighbourhood explain the visual look that they've chosen for their videos, such as "Sweater Weather" and "Alleyways." "We like the idea of having visuals to accompany any type of sound," says singer Jesse Rutherford. Their videos are shot in black and white, and they set a noirish mood that the band wants to project.
Music video by The Neighbourhood performing Black and White (VEVO LIFT): Brought To You By McDonald's. (c) 2013 Columbia Records, a Division of Sony Music Entertainment