Event Tracking in Google Analytics Universal through Google Tag Manager





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Published on Feb 10, 2014


Marketers and analysts want to spend their time maximizing ROI for their organizations, not figuring out how to track events in Google Analytics or waiting for a development or content-approval cycle to get the events coded into a live website.

Google Tag Manager is designed to decouple analytics and marketing codes from Web development and page content -- to make it possible, as one example, to configure Google Analytics events without manually adding any code to the Web page.

(00:22) Event Basics
(01:43) Manually Coding Events in Google Analytics
(02:53) Google Tag Manager Container with Google Analytics Tag
(06:17) Auto Event Tracking
(09:13) Using the Data Layer for Dynamic Parameters and Non-Click Actions
(12:30) Virtual Pageviews in Google Tag Manager
(13:28) Social Tracking in Google Tag Manager

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