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Event Tracking in Google Analytics Universal through Google Tag Manager

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Published on Feb 10, 2014

https://www.e-nor.com/services/google...

Marketers and analysts want to spend their time maximizing ROI for their organizations, not figuring out how to track events in Google Analytics or waiting for a development or content-approval cycle to get the events coded into a live website.

Google Tag Manager is designed to decouple analytics and marketing codes from Web development and page content -- to make it possible, as one example, to configure Google Analytics events without manually adding any code to the Web page.

(00:22) Event Basics
(01:43) Manually Coding Events in Google Analytics
(02:53) Google Tag Manager Container with Google Analytics Tag
(06:17) Auto Event Tracking
(09:13) Using the Data Layer for Dynamic Parameters and Non-Click Actions
(12:30) Virtual Pageviews in Google Tag Manager
(13:28) Social Tracking in Google Tag Manager

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