 of O'Reilly Media's Fluent Conference. This is theCUBE, our flagship program. We go out in advance to check the signal from the noise. And we're proud to be partnering with theCUBE and O'Reilly Media to bring wall-to-wall coverage. Our CUBE, which is known for checking the signal from the noise. And we are here at the Fluent Conference where in San Francisco, Hilton Hotel, all the top web developers, mobile developers, JavaScript developers, HTML5, Node.js, you name it, all the front end UX UI guys doing hardcore front end and server-side scripting, et cetera, all here at Google, and et cetera, all the top developers. So we're going to hear from them all day long. I'm John Furrier, I'm co-hosting with Jeff Frick. Jeff, welcome back to theCUBE. Dave Vellante is in the East Coast. Welcome back. Thank you, thank you. I went with the Furrier look today. No tie since I'm not with Dave today, but we're excited to be here. We were here last night setting up and it's wild to see that these are real developers. They're sitting around their tables. They are, gotta get them my closer, doing coding at the table, siding on the keynote. I've never seen so much code in the keynote. So you know, this isn't a raw, raw show. This is a working show. These are the people that are bringing you the next generation web. Like John said, we've got a number of really key folks from some of the large companies that are driving the innovation, the Amazon's, the Google's, et cetera. So we're excited to be here. We've got a great guest lineup. So I guess we'll get to it here pretty soon. I mean, a big, much bigger perspective where the web apps is no longer about websites, but a lot of backend technology, server-side technologies, real-time communications, big data, analytics, all of that's kind of converging in. What this conference represents is kind of that new era of coding. It really is where computer science meets social science. We've heard Google up there. We've heard the big surprises that software can provide. And Google, it really is the environment for that. The vibe of the show here is pure development. These are the alpha developers out there that can inspire us into new technologies. And literally just yesterday when we were setting up here, we were talking to folks, you hear about responsive miscaps, new kinds of kind of nomenclature that's being kicked around the world between, talking about real-time supplements around the world. Then the table next to us was six guys puddling around coming out of the Node.js workshop and they were actually coding away some Node, some server-side scripting, and really getting their hands dirty in some code. But what's really interesting, Jeff, my take on this is that this really speaks to the megatrend and the marketplace right now. We have agile programming going to a whole new dimension. As you saw in the past three years, the advent of agile programming about web apps, that kind of is morphing into a whole new dimension because mobile is a whole different ballgame. It's really hard to be agile on mobile because it's not much the same as a web app, but it requires a different kind of agile. Real-time communications and analytics is something that receives a huge deal for mobile. While mobile is very agile and very geosensitive, for example, it's not the same as web app. I mean, literally, web app guys can question 20 code pages over the weekend. It's really, really difficult to do that on mobile. At the same time, talk to the servers and have that low latency kind of response in this event. So, the fluid conference really is about that fluency in programming that really is going to take us to the next millennial in terms of the kinds of remarks. We're not going to be a purchase for consumer apps. Believe it or not, there's still a big enterprise focus here. I already saw some folks on Twitter talking about BYOD, writing apps in real-time. So, you're going to see that big, flourished web developers or front-end developers in the enterprise. Again, this reminds me of the glory days of the mainframes and the mini-computers where in-house IT shots will hire their own development guys and the development guys will actually build their own applications. That essentially is kind of dis-desimated by the PC revolution, but we're kind of seeing the cloud be that mainframe resource, more elastic, more modular, more flexible, really given the developers and specifically dev ops, a real enablement. So, you're going to hear themes like NoJS, JavaScript, HTML5, server-side scripting, cloud applications, analytics, big data. These, this is the new normal in the developer world where rapid programming, rapid eye general, all those stuff is kind of familiar together. So, again, this is exciting. It's kind of geeky here and I love it because it's got a software feel to it, which is my background. And again, it's just really cool. Yeah, and the other trend is really the citizen developer and really enablement of more and more people to develop. Obviously, Bill Gates had his big dissertation on developing and why software development is so powerful for people. We invite you to join the conversation. We're going to try to bring you a little bit of the flavor of what's going on here. We're going to bring you some of the people that are here, the smartest folks we can find, we're going to get them on theCUBE and ask them great questions. We invite you to join the conversation. The hashtag here for the show is FluentConf. It's FluentConf, it's the hashtag. You can send us questions, we'll be watching that feed. And again, we will get the great guest and bring you the flavor for what's going on here if you're not so lucky to attend here in San Francisco. So, John's going to be a great day and actually two days here. Yeah, we've got two days live, wall-to-wall coverage. We're going to have the keynote speakers coming in. We heard from Peter Cooper and Simon St. Laurent who's been on theCUBE before, kind of kick it off. We heard Brendan, he looks from Mozilla, Irene Ross from Boku, Paul Irish from Google, all getting rave reviews and some great talks around programming. And then this afternoon is going to be, you can see folks piling out now, series of ballroom shops segmented. You're seeing removing the friction from your front end, web development workflow, hyper media clients, not rocket science, state of jQuery, progressive HTML, the secrets of awesome JavaScript. Again, this is about the front end environment and we're going to be at all the O'Reilly events. We're going to be at velocity. We'll hear a lot about cloud there, a lot more about cloud infrastructure. Here, this is more about the front end developer. This is about user experience. I will have to say with the past three years, Jeff, doing theCUBE, one of the things that I can say is that in all the different conversations and events I've gone to from hardcore tech geeks, developers to the business market, the number one thing that the convergence of big data, software-led infrastructure, software-defined infrastructure and mobile has really pointed to is that the next breakout success is going to be about user experience. So this group here in Fluent Conference is really about the user experience. And again, that's the North Star for all these guys and anything to give them an edge is going to be key. And again, in mobile, it's all about real time. And in web apps, it's about bridging and transforming those experiences from web to mobile in a unique, positive end user expectation. And the end user experience is an expectation will ultimately drive the successes and winners. And there's another Pinterest in this crowd, there's another Facebook, there's another Twitter, and believe me, this is just the beginning. Yeah, and again, it's also what we learned in mobile when we were at Accelerator the other day is not only is it distributing your application to people in a whole new way, but you've also got all these now distributed devices that we're carrying that are monitors and sensors and can provide all kind of data back into the application as well. And then of course, I think what's really exciting about the application development space is how it's really people bringing together a unique combination of other apps using this API system in a new and creative way that delivers value to the user. So it continues to be an evolution. One of the keynotes, I think it was, yeah, Brendan talked really to just about how the horsepower and the tools as well as the web are enabling development in new ways that weren't even possible before. So it's an exciting time to be in software, it's an exciting time to be a developer. We're right here at Ground Zero and we're going to bring you the best that we can find here. Okay, this is a cue. We were on our summer tour, we've been to a lot of events, and we got a lot more coming up. We were at EMC World, we were at ServiceNow, we were at SAP Sapphire, we got IBM Edge, we got HP Discover, we have Velocity, we got Strata, we got Hadoop Summit, we have VMworld, and the list goes on and on. Last year theCUBE did 27 events, and this year we'll do close to 40. Our job is to extract a signal from the noise and bring that to you and share that with you. theCUBE, again, is that program that we like to bring to events and talk to the people out in the field, entrepreneurs, executives, developers, anyone who can bring that signal, we want to bring that in an open source way and share that with you. SiliconANGLE.com is our site where you'll see blog posts, you'll see the videos, and wikibon.org for the free research, and ultimately, all the video interviews that we do here will go on demand on youtube.com, so SiliconANGLE, and we're gonna be right back with our next guest, Peter Cooper, founder of Cooper Press, co-chair here at Fluent Conference. Again, wall-to-wall coverage, this is what we do, we love it, it's exciting conversations, and we hope to bring big ideas to you and create more conversations, and of course, we are on Twitter, I am at Furrier, at SiliconANGLE, ask us questions, you wanna say something? We'll respond to it directly, so we're here for a conversation, and we look forward to talking with you. We'll be right back with our next guest after this short break, Peter Cooper, co-chair here at Cooper Press, we'll be right back.