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Published on Jun 17, 2014
Ryan Skinner, Senior Analyst at Forrester Research, discusses the ways that leaders use experiential content marketing to enhance relationships at each point of the customer life cycle.
Imagination invited experts from Google ZOO, Channel 4, Forrester Research and Realeyes to debate the importance of powerful and engaging experience content and discuss why brands need to focus more on actions in their stories rather than just the words.