 do you think led to all the good sales? Like what was it? Obviously, shark tank plays a role a little bit later, but what was it? For my product, so people aren't searching for a solution for this problem because it has never existed before. People have just dealt with it. So for me and my product, especially in the early stages, it was word of mouth and being endorsed. So I got picked up by the Good Housekeeping Institute, Tested Wadfri in their cleaning lab. They wrote about it in the Good Housekeeping Magazine. They called it genius.