 I wish for you a full client load so that you could just be leaning into the work that you love always. And yet to get to that full client load, you know as well as I do, that some marketing is required. And when I say for you to lean into the work that you love, I also hope and wish that the marketing part of your work is what you can also learn to love. Now the reason why I think many of us don't love the marketing part of it is because we think we have to do some kind of, I often like to say shenanigans in order to get clients, do the kind of marketing that makes us feel conflicted within ourselves. There's a quote from Gandhi that is always very powerful to read it and especially from Gandhi. He said, always aim at complete harmony of thought and word and deed. Always aim at purifying your thoughts and everything will be well. Why can't we apply that to marketing? Why is it that when you start to do marketing, you feel like you have to do things that you wouldn't do to your friends? And so what I particularly want to apply all this to today is the fact that we create content like we make videos or write articles or make podcasts. And at the same time we also try to sell our services or we know we have to let people know about our services and our programs. And the problem is this. Many of us think that those two things should be connected, that those two things should even be one effort. So you're trying to sell your services, your programs. So if you think you have to like create some content and then hide the selling part somewhere in your content so that it kind of stops to scroll, you've got people scrolling and then they read your wonderful story or your inspirational idea. And then, oh, by the way, they can also hire you as a coach or join your program or whatever. This is a disconnection between, this is not a harmony of thought and deed because what is the intention when you're creating content? Well, I hope there's a purity of intention of I have something I feel is important to say or I have something I believe is helpful for my audience or I have a story that I really wish to share with the world because someone else might find it inspiring or beautiful. I have some art that I created that I'm really proud of or that I think will contribute to the world in some way. The content that's particularly free content I'm talking about is an act of generosity. Free content and also free content is an act of authentic expression and therefore it is an effort to grow yourself at the deepest level because you are lean. You are finding that authentic voice within you always. You're always looking and finding and trying and experimenting and expressing that authentic voice within you. And at the same time, you're doing it with a heart of service. May someone else find what I'm about to say useful, uplifting, you know, healing in some way. That is content at its purest form. That is harmony of thought and word and deed. And yet if you say, oh, but I should also mention my one-to-one services because maybe someone will get interested and I got to somehow build that in so that it's not only about delighting them and connecting, but maybe they'll want to spend money with me and hire me and whatever. Immediately you know how it feels. Immediately feel like, oh, I got to now get clever or I've got to get charming or I've got to get something for them to want to buy this thing. It pollutes, corrupts your content generosity. And so this is why many of us look at content as a chore. Content creation is a chore because, oh, I got to create content so that people will notice me and then they'll hire me and they'll join my stuff to buy my things. It's a chore. And when you think of it that way, of course, I would think of it that way as a chore, too. But no, I've told you many times on these videos and I'll remind you one more time. I come to content as an exercise of creativity, fitness and as a offering of my energy to my audience to you in hopes that it may benefit in some way your life, your business, your mindset, your growth, regardless, here's the key, regardless of whether you ever sign up for any of my things, let alone my email newsletter, whatever, my email newsletter, my courses, my coaching, that is how content becomes truly authentic and generous and truly beneficial to your own personal growth because you're really diving deep and you're really sharing from the heart. So on the one hand, the content needs to be purely given, purely expressed and purely given as much as possible without a profit motive. Yeah, here's a strange thing, right? Here's a business coach talking about doing stuff without profit motive. Is he crazy? What's going on here? Okay. But I'm not done. There are two wings to your authentic business activities. One is your content generosity and one is your authentic offerings. Without these two wings, it's completely off balance. It's not an authentic business. Maybe an authentic hobby on the one hand or maybe a purely profit driven business that's not authentic, that's not from the heart, that's not deeply contributory to your soul's growth. The integration, the synthesis of these two is what we're after here. And so again, the two wings, you have to balance it. On the one hand, it's content generosity and when you're creating content and you're sharing it, that's what you're focused on, the content generosity, purity. May this serve everybody who's watching this or reading this or listening to this, regardless of if they ever buy from me, regardless, really, like I want to serve. Now I'm not saying you create content in random stuff. I mean, in the beginning of your content creation journey, you should experiment with many different topics, but eventually you start to realize, okay, my business is basically about these things and I create content in service to these things so that I can become better at that, I can become smarter, become more knowledgeable, become more in-depth at communicating these things and at the same time it'll serve people from this area of expertise. So content generosity is still focused on your area of expertise, but you're not selling, you're delighting, you're inspiring, you're creating context for them, you're educating them, you're healing them, whatever it is you do in your content. But on the other hand, the other wing is authentic offers. In other words, selling is the other wing. This is where some of you are off-balance. Some of you watching this, like I said, some of you watching this are really conflicted because you think you're supposed to create content and hide some selling message within it or whatever, or create content and then end with, this is why you should hire me. I'm like, oh, God, whenever I see those posts, I'm so, I'm like, that's just bait and switch is what it is. Like, I thought I was reading this wonderful story or this wonderful, and then now you're trying to sell to me. Okay. Right. No. Content purity on the one hand. And then on the other hand, selling purity also. Like, why are you ashamed to sell your services? Like, let's be pure in both efforts. Sometimes we are pure in content and that's what we do. And then on other times when we're not posting content, we have to occasionally consistently and occasionally post our offers. And we are also pure and unashamed in selling. Why are you so ashamed of selling? Honestly, comment below. What's wrong with selling? Is there something wrong with your services? No, I hope you're proud of your services. I mean, if you're not proud of your services, that's one thing. But you're proud of your service. Your service heals people. It uplifts people. It transforms. It helps to positively transform the world, doesn't it? I, I assuming you believe that because if you believe that you should share that. When you're selling your service, you should be like, I love this. I love this work so much. You know, I'm not going to give you the words because if I give you the words, it's no longer authentic. It has to come from the heart and has to come from whatever context right now you have about your work and your relationship to your audience. So please don't copy, even copy my words. I don't care if you copy me, but you should care if you copy me because it won't be authentic to you. But essentially the message is something around adjacent to related to the fact that you, you love your work so much and you, you are so eager and caring to support people in support people, organizations, whoever you support in transforming in the positive way that your work helps. And you just want to make sure people know about it. So when I'm selling, notice what I do. Notice what I do every most Wednesdays. If you go to my Facebook business page, most Wednesdays, I that's my selling day. So now you know, if you want to study how I do it. OK, just this Facebook page. Look for my posts on Wednesdays, not every Wednesday. Do I sell something because, but I would say at least two Wednesdays out of each month, I'm selling something on my Facebook business page and you go there and look at it. And it's there's no, there's no story of, you know, you think you're reading a story, you think you're reading an article and suddenly I sell something, you will never find that my selling is very transparent and it's very like I am excited about this thing coming up. If it excites you to, but it's the right fit for you. I hope you'll play with me. You come join me, whatever it is, sign up, ask me any questions. And then it's it's very it's very I try to be authentic, right? Like it's it's it's simple and it's to the point. And it's to the for the for the people for whom it's right. If somebody is surfing social media and they've been thinking about a particular problem in their life or particular yearning or desire in their life and and and especially if they have seen you before. They have a good feeling towards you, your brand, your, you know, your name, your business or whatever. And they see you're offering something that they've been thinking about, that they've been trying to work on. Of course, they're going to keep reading, of course, they're going to keep watching and go, oh, wait, this person whom I like is offering. I'm looking down at my phone. This person whom I like is offering this thing I've been thinking about. I've been wanting to work on it. I've been curious about this thing. I've been wanting to learn more. I've been wanting to work on this part of myself or my company or my my relationships or my health or whatever it is that you help people do. Let me check it out. That's that's what my passion is, is to help you arrive at that harmony of thought, word and deed and to have purity in your actions so that when you are selling, there's no shame. There should never why are you ashamed of selling unless you're hiding something just like how most much of marketing content marketing is hiding a selling message underneath and within an article like bottom end of an article or end of a video or something. It's like, stop it. There's no need to do that. You're whenever you're hiding, you can't be authentic. Can't be a pure heart. You can't be genuinely caring from the heart because there's there's a corruption already versus when you're when you're giving content, don't don't sell. You don't have to sell. You know, I know and here the 80 20 rules is so simple, but it's true. Let 80 percent of your posts, your social media posts, particularly 80 percent of your social media posts be, you know, content generosity and then 20 percent of your social media posts be pure, authentic invitations selling offers where it's just to the right person. You don't have to yell. You don't have to persuade. You don't have to, you know, try to be charming and you're being transparent. And if someone's thinking about this, they've been needing to work on this. Of course, they're going to take a look at this. So I hope this is helpful. This is how I approach my marketing. And this is how I'm still here after, you know, 14 years of doing this, whereas many of my peers are no longer here. You know, they really the people I started with 14 years ago, many of them are no longer doing their business. And I think one big part of it, underlying factor is there wasn't there was always a conflict in their conscience. And so that's not a sustainable strategy for business or for marketing. It's like the more purity and the more authenticity and the more joy there is and the more longevity you have and what you're doing in your business and your marketing. So I hope this is helpful. Thank you for watching. And I look forward to seeing your comments below.