Time warner inc CEO profile -Laura Lang - Warner Bros studios - Turner Network TV





Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Uploaded on Jan 12, 2012

Time warner inc New CEO 2012: Laura Lang / Review : Time Warner Inc. Time Warner, owns Warner Bros. studios and Turner Network Television , among others...
Business: Time Warner Inc. (the "Company" or "Time Warner"), a Delaware corporation, is a leading media and entertainment company. The Company classifies its businesses into the following three reporting segments:
• Networks, consisting principally of cable television networks that provide programming;
• Filmed Entertainment, consisting principally of feature film, television and home video production and distribution; and
• Publishing, consisting principally of magazine publishing.
At December 31, 2010, the Company had a total of approximately 31,000 employees.

The Company "Time Warner inc" is the parent company and there are its subsidiaries through which its various businesses are conducted...[...].

Time Warner Inc. named Laura Lang head of Time Inc [nov/dec 2011].
It did end a nearly 1 year of search and tapping a digital-advertising e steer the magazine-publishing business amid intensifying online competition.

Laura Lang, 56, has run Digitas [as CEO]. Digitas is a digital-ad agency owned by Publicis Groupe SA, She was chief executive officer since 2008 [after joining the firm in 1999].

She start in her new CEO role Jan 2012 at Time Warner Inc.

Laura Lang now oversees magazines including Time, Fortune and Sports Illustrated...

She works to reverse sales declines at the division as readers and advertisers are increasingly attracted
to online publications.

Time Inc. sales fell to $3.68 billion last year, accounting for 13 percent of New York- Time Warnerʼs revenue.

Laura Lang said in an interview: "Time Inc. has amazing titles, really great content, Thatʼs what I was getting excited about. Great content matters, it will."

Even amid falling sales, Time Inc. has stemmed the decline in earnings. In the first nine months of the year 2011, the unitʼs profit rose 3.5 percent to million as sales were little changed at $2.63 billion [ in nov 2011].

ʻDefine Publishingʼ
Prior to joining Digitas, Laura Lang was president
of ad- consultancy firm Marketing Corporation of America
and an executive at
Yankelovich Clancy S graduate of the Wharton School of the University of Pennsylvania,
Lang sits on the boards of ad agency Vivaki, also owned by Paris-based Publ as VF Corp.
and Benchmark Electronics Inc.

Lang, who has no experience leading magazines, said the disruptive effects of digital media have fundamentally altered the nature of publishing "As to my lack of publishing background, I say, ʻDefine publishing,ʼ" she said.
"In the broader sense at Digitas, Iʼve been very involved in
media publishing."

Lang cited the work her agency has done with advertisers to create and manage content for their brands, whether on the Web,
or social-network services
Facebook and Twitter.

"Iʼve always been about how will digital be transforming established businesses, and thatʼs what Iʼve done," she said.

Predecessorʼs Exit : Lang is replacing Jack Griffin, who left in February, less than six months after being appointed to the top job. His "leadership style and approach mesh with Time Inc. and Time Warner," Time Warner CEO Jeff Bewkes said in a memo to employees at the time.
Griffin, the former head of Meredith Corp.ʼs publishing division, defended his leadership, saying at the time that his exit "clearly was not about m style or results." In September, he founded Empirical Strategic Advisors, a media and technology consulting firm with offices in New York and B
After Griffinʼs departure, Bewkes installed a triumvirate to run the division, composed of editor-in-chief John Huey, Chief Financial Officer Howar and general counsel Maurice Edelson.

Laura Lang [moves from Boston to New York for the job], said she met with Bewkes recently.
We had great conversations and we see the world in a very similar way," she said.
"We both have the same sense of the assets of Time warner inc.

Lang said she isnʼt aware of any plan to separate Time Inc. from the parent company.
"My mission is to become part of Time Inc. and pu forward," she said.


Time Warner, which also owns Warner Bros. studios and Turner Network Television,
rose 4.3 percent to $34.82
at the close in New York
gained 8.2 percent this year.
review ©2012-JAN12.J.R. for HDTVNEWS. [update jan14]


When autoplay is enabled, a suggested video will automatically play next.

Up next

to add this to Watch Later

Add to

Loading playlists...