 Okay, we're back here live in Las Vegas for Amazon Web Services re-invent conference. This is theCUBE. It's our flagship program. We go out to the events, extract the ceiling from the noise. I'm John Furrier, the founder of SiliconANGLE. I'm joined by my co-host Dave Vellante from wikibond.org. And our next guest is Eli Lubic, president of Beamer. Welcome to theCUBE. Thank you very much. Appreciate you coming on. So, your business is media optimization. Talk about your business because, you know, obviously we're doing a live video. We have a YouTube channel. And I was just reading some discussion, conversation we were having online with some other thought leaders around web traffic. And that Netflix and YouTube combined most of the internet traffic these days. But media is a huge thing. Obviously, Instagram was bought by Facebook. Snapchat just to turn down a $3 billion offer. Photos are hot. Photos are the killer app. Videos is going crazy. Everyone's got mobile devices. So, media is a very hot technical market right now. Rights management, all these things. Talk about your business. So, I think that, yes, this is perfect timing to present our business. And our contribution is with media optimization. We have invented a quality measure algorithm that we can attach to standard block-based encoders. Any encoder like JPEG or H264 or H265. And by doing so, we can drive the encoder frame by frame to the minimum possible, yes, to the minimum file size possible before introducing any visible artifacts, visible to human. So, we can optimize, for example, 1080p videos by an average of 50% or more without compromising the quality. We will retain the original quality and the original resolution. So, that's basically our invention. And it can be used in two main usage cases. One is you already have a plan coded library or a website with photos. So, obviously, you will be happy to introduce some savings into your network and storage accounts. But for first and foremost, you will enjoy enhanced user experience. You can imagine, yes, that if you reduce the file size of a photo by 60%, you can accelerate the page upload time three times faster. It will be three times faster, yes. So, user experience is the number one contribution, yes. For you as a publisher or social network or media company or e-commerce company or anyone that is really engaged in rich media, photos and videos. So, how do you play in the clouds? So, I know we've got a tight time schedule for your schedule, but talk about the cloud dynamic. Because, obviously, everyone can relate to how huge video files are in photos. So, talk about how you're interplay with the cloud. Obviously, the AWS, the cloud is the perfect platform for us because it is scalable. And you can imagine, yes, that our process is computational intensive, yes. Let's say, a single instance as processing time for 720p file, one hour, we will need like seven hours, yes, to optimize this one hour of video. Nevertheless, we have a splicer that will allow you to splice the file and run in parallel. And, of course, the AWS, the cloud is the most scalable, the most reliable platform that you can apply massive computational intensive processes. So, this is, of course, very dear to us. We have our product, our photo product available on the Amazon Marketplace, JPEG mini server. It is available also on the Amazon Marketplace. And also, as a Linux executable that you can install in your own Amazon instances. Beamer Video, our new product, the video optimization product, is right now available as an executable that you can install. And as I said before, you can optimize your content or very important or equally important, you can use this technology to enhance, to let's say that you have a budget today, a bit budget to deliver 360P. We will allow you to deliver 480P for the bit price of 360P or deliver 720P for the budget of 480P or 1080P for 720P. So, once again, enhancing the user experience and let's remember, yes, every smartphone today is a full 1080P device. This is the S4 or the new Apple 5S. These are full 1080P devices. So why would you deliver 360P to a 1080P device? So our message is rich media. If your business is social network, if your business is e-commerce, if your business is publishing or media or entertainment, the quality of the visual counts. And you really want to deliver the best user experience possible to any destination. Mobile, landline, fiber, DSL. So Eli, can you explain what your workflow looked like prior to AWS? What was the process like and how did that change? So, basically, we had a very simple Linux executable. You install it, yes, you license the software, $2,500 annual license fee, and that's it. It's a file base, you read a file, you optimize it and write it back, fully transparent to the client. We are within the standard, yes, we didn't invent any new codec system. We are totally within the standard of JPEG and H264. So this was the traditional workflow, yes. You have to install, you have to script it, you have to embed it in your workflow. So that was, and the customer would do that on some high performance workstations? Yeah, exactly, or a private cloud scenario are also possible. Some of our customers are tier one studios and tier one publishers. So, obviously, they have private clouds. But today, of course, with the AWS platform, you basically have a scalable platform that you can run as many processes that you need. You can accommodate peak time and you can, if you want, very fast turnaround. Of course, as I said before, you can parallel process your files and get very fast turnaround and you don't have to really worry about this very powerful machine. So when was Beamer founded? So Beamer was founded in 2009. And for three years, we were engaged in scientific research only. We started to do business only 18 months ago. Yes, we have 44 international patents and applications. So although the company is four years old, we are still the most kept secret in the industry. So, but, okay, so there was, but am I correct, there was a time where you were not using AWS to complete the process and then you decided, all right, we're going to move to the cloud, is that right? This was primarily when we were in research and development stage. From day one, the AWS seems to be the best platform for us. So we have jpegmini.com, our showcase of our photo technology, the server, the processing power behind this jpegmini.com. Everything, of course, is AWS. Okay, so now you sell this as a service, right? Right now, again, we have the jpegmini on the Amazon marketplace and we have an executable that we license. It's not a service. For a few carefully selected customers, we offered S3 to S3, but right now it's a product that you license, you install it on AWS and use it. Eli, thanks for coming on theCUBE. Really appreciate it. Great to get the entrepreneurs as well here using cloud. I'll say we've been using Amazon. We love it. Dave and I have a great experience of building our crowd chat platform on Amazon. Again, total game changer and again, reliability, costs, user experience. We need it. We need better media engineering out there. So appreciate your time. Beemer, check it out. We'll be right back with this after the short break. Exclusive coverage, Silicon Angle and Wikibon theCUBE, we'll be right back. Thank you very much.