 Trini girl natural. Hi everyone. Welcome to my channel. I had to come and I said I wasn't going to come on main objective It was a great job. So I thought that it was said already But every single day things just kept getting worse and she just kept getting worse and worse I'm on social media a lot and I know not everybody's in social media a lot So maybe I might be seeing things that you may not be seeing so the first time I Started having questions about Seymour shows last year When they suddenly found a bag out of nowhere after that Brussels tragedy When they had been terrorist attack after terrorist attack in Nigeria by Boko Haram with more deaths more injuries more kids dying Like everything and they couldn't find the Nigerian flag. I was like, is this a black owned company? Am I missing something? That was the first time I was like, what's really going on with them? But then they came on and said, yes, we care about black people. They didn't even apologize and even Say we are sorry for the Nigerian victims that I know of they just came on and said, hey, we love black people We have black friends basically they came on and said we love black people We love everybody from all different countries and that was it Nobody should just stand back then otherwise they'd have probably suddenly been sorry. So that was number one But I gave them the benefit of the doubt even though I had a side eye and even though that side eye kind of stuck with me Now fast forward to Monday And there's this hair hate ad no warning. No context. We just see this shame moisture add and click play and then Shock of our lives basically Hair hate is something that has kind of been central to the natural hair community about letting to love your hair and You know starting off with all these insecurities and feelings So it's a sensitive topic and it's a central topic for the natural hair community Whereas among white women among white hair companies. I've never seen any company talk about Hair hate. I've never seen pantheon talk about hair hate never seen mariel talk about hair hate All their commercials are like happy women Dancing and singing and tooling and shampooing. That's that's all the white commissions I've ever seen. So somehow Black rich knew figured out White hair hate or figuring out that white women hate their hair and decided that black women really needed to know about this because black women The central core market for shame moisture So they co-opted our insecurities our feelings of hate for our hair I decided to just throw out a white woman to see if it stuck to see if they got some sales Using our pain They decided to create this hair hate issue for white women Just so that they could have some kind of all hair hate marchers movement make it up Just so all eyes models was made up because black people Disproportionately experience Tribalization of our lives they decided hey, let's do the same thing with hair because that's a great idea When they're not many black people in the room Just so that they could lump us together and market us together and make up this fantastical white woman black woman Sisterhood over here hate I don't for one minute believe that There were so many red heads hating their hair and so many blondes I mean the blonde they couldn't even come up with they couldn't come up with hair hate Like that's just to show you how the concept was If there were droves of white women talk telling shame moisture, how much they hated their red hair and their blonde hair They could come up with better But to do with my hair. I didn't feel like a redhead the first one She was like a racial doll herself for for blonde hair. She didn't feel like she was a redhead That's the best hair hate that they could come up with and then the blonde one who was the epitome of hair beauty Couldn't come up with anything at all. So she was just like let's all love our hair the end all chippers We were waiting for it to make sense. We saw okay the black or latino or The brown woman at first come on and talk about people throwing stuff in her hair teasing her I'm like Yeah, I mean that's kind of middle school for you. That's what kids do So maybe the next one's going to be hair hate, you know, I'm going to see the kinky head woman or the kinky hair girl Being sad at home from school being told not to return to school not being allowed in school being fired I'm going to have stories about like real hair hate This is the sense of just kept becoming less and less hateful So we had one woman talk about being teased one woman talk about Not knowing what to do with her hair and the last woman didn't even talk about hair at all She was just like yeah, I decided to present to their core market of black women Knowing our history with our hair and doing our history about insecurities or feelings of hate towards our hair To me it was a complete mockery And it was very insincere Like I highly doubt that there was somebody straight right here in the blonde hair white woman talking about hitting the hair That she was she just had to do a commercial about it They couldn't even come up with good Hate They were used to being exposed to our feelings and they decided let's just Try these things out on white women and see if everything sticks So many black girls their first memory as a black girl in terms of beauty and in terms of hair Is wanting hair like that red head woman that blonde woman in the video Like i'm talking five six years old if you are lucky enough to even not have your hair straightened Your earliest Formative memory about beauty is that bluest eye concept our little six year old Whose identity isn't even fully formed yet, but who knows that their hair is ugly Who knows that their hair is nappy and bad and unkempt and You know the adults around them say do something with it and hide it and permit That's what we go to that's here hate and then they're gonna have this black red head woman say Well, i didn't know what to do with it and then this blonde head woman say let's all love our hair And up to now we haven't seen anybody who had that kinky hair struggle in the video And then we're supposed to just hug these women never mind our stories won't only be one representative We are supposed to just feel sisterly connection. It was just Too much most of the black women watching the ad experience those similar feelings of confusion. Maybe hurt. Maybe anger So social media began to blow up Black twitter began to blow up on facebook everybody was sharing it people were going to the shea moisture facebook page and posting One star reviews with their feelings Of course the about it and they were all over social media all over twitter talking about Angry black woman and black woman by ways, but they Manner shea moisture and guess what shea moisture was doing that whole time. Thank you for the support High five like just thanking The people that were literally bashing their black customers again social media and we had to see that So you did wrong with the ad you did wrong with the response to the ad both positive and negative And then when they finally saw a rhythm in this these women are really mad because I think the first day they had like 4001 star reviews with complaints. They decided to put out some flippant apology that was just basically looks my bad. We should have known better but nothing like This is what we're going to do to prevent this. This is how it happened No, I didn't get any sincerity. I didn't feel any sorrow coming from them It was just like we have to apologize. So let's do it then unroller Martin He's saying oh nobody saw the clip. It just Rolled out onto facebook magically Like that's the other issue I have with him. He doesn't seem honest. I don't believe him I don't believe that nobody saw the clip. It just happened Like somebody closed their eyes and rather me snipped and closed their eyes and posted on facebook and nobody knew anything That's what Richard Lou was trying to get us to believe in that rolling Martin interview And the black woman in the interview asked him if any black woman You know had any leadership decisions or any role in that ad and he couldn't he hasn't optionally Has not responded he completely dodged it Which I know what that means because every time he had even a half chance to say something positive about himself He was saying it. So if he couldn't say there were any black women Leading that ad I know what that means the ad I was upset by them high fiving misogynists and People who don't know anything about shea moisture On twitter who were just doing it just to Express anti-black sentiment that we find out that a lot of the key positions in marketing and social media are held by white women The vpr brand strategy is the white woman the innovating marketing manager is the white woman We find out that the social media manager is the white woman We found out that the associate communications PR manager is the white woman and there wasn't a black woman vpo director in that Social media PR marketing area that we found that we know of So obviously people are concerned now. This is a black-owned company and now we're concerned about representation Are black women represented in the leadership? Especially in terms of well in terms of everywhere, but in this case in terms of marketing and PR Social media because we're trying to find out what happened because they're not saying anything I'm not against having white women employees All we are saying is that we want to be represented And that obviously if your poor market is black women Being represented is also in your best interest as per this whole fiasco So we see all these white women photos from linkedin and people are sharing it around and we're like wow, okay So that already we know that a lot of shame or it's just owned by bains I don't even want to call them black owned. They're partially black owned Now it seems like There are how many black people work there next day We find out our main objective that The woman the white woman took their pictures down So that is their solution to improving diversity is just to hide them's high theory So that's going to improve diversity actually moisture But shouldn't even be a question in the first place So I thought that that was very dishonest I was again, I just didn't care about it. So didn't care enough to address our concerns They just want to keep their paycheck and keep their bottom line and that is the most important thing for them Then I go on facebook and I see that anybody who asks for more black woman representation as employees and leaders in shea moisture Were being told that they were attacking and slandering white women. They were copying and pasting the same intimidating message basically emotionally assorting their own black customers and making request for diversity Into attacks on them and they're so the so quality imaginary attacks on them were more important than The fact that the whole company is pretty much going to hell right now and the fact that they initially upset Black women by co-opting their struggle when they double down that was my last and final straw Like every day I was saying I'm done but every day Jessica getting worse I'm sure tomorrow you're gonna do something even worse again But the fact that you could tell me that you can't even find a black woman to come up and say well Hey, I'm the leader of something around PR marketing and social media Because I'm sure he would have paraded her by now. The only face he can parade so far is his own So you can't even find one and then you're hiding the white woman Defending the white woman allowing the white woman to abuse black women. Why should any of us pay for that? Why should any of us endorse that on facebook on their own page? They are allowing racist misogynist who are black women anything but the child of god, so Their facebook page is not a safe space for us, but a safe space for people to attack us It's freefall on attacking black women on the same or extra facebook page. Seriously. That's the black one business That's something that I want to pay money to be a part of And on top of not doing anything about the people that were attacking us They are saying, claiming that us asking for diversities attacking them And they're not here for it and they're not going to stand for it and that none is due. That fake issue is more important than all the other Mess that they have done and all the other things that they have caused to black women this whole week They not only ignore us and not address us and not respond to us about that They decide to intimidate us and insinuate that we're attacking and slammering them Using their privilege and power to further abuse black women and that's what we're supposed to support And that's what we're supposed to spend money on they're exposing us to the same abuse that we get throughout our lives from Racists and from insensitive people on their page and it's a free for all there and they don't even care And they're more concerned with people asking about diversities. That's where they draw the line That's where they put their foot down And then he comes on rolling marks and basically says that we don't know about business comes on all condescending Our loyalty is his pretty much our money is his And we need to let him do what he wants with it Like they're just going from bad to worse. They're just every decision that they made was bad worse worse worse worse I don't even i'm scared to think of what they're going to come up with tomorrow The entire reaction for the after they buy streamer is just proven to me that This is not a company that I want anything to do it. I want to associate myself with positive brands I want to support positive brands I want to support brands who care about me as a black woman So I know they keep saying how old they invest or they donate They they give scholarships and stuff like that, but that doesn't mean you care You might think it's a good business move But caring and not caring is something that you can see from your works And your wills don't say anything about caring like in terms of how we treat your customers right now Doesn't say caring how you ignore the terrorist attacks on Nigeria and suddenly have feelings for Brussels does not say caring about black people I should say because you're there to care plenty about white women, but I'm talking about caring about black women I don't want to be around a company doesn't care I'm not going to sit here and let you let white women tell me how I'm supposed to feel about my hair Because knowing the psychological impact of words and images and so on and how we are struggling to Get that self-love back. Why would we trust white women to help us on Nigeria and not push us back? Why would we put our? reprogramming into the hands of white women who are straight out attacking us on social media right now And it does not make any sense at all the white women in charge seem to be just as Privilege and just as racially insensitive as the white women are like tearing up the facebook page now Calling us everything but the child of war in fact some of the attacks are coming from the shame Name in terms of calling people who are just asking for diversity attackers and slanderers and so on So there's just no way no way We don't need that. I mean definitely not going to pay for that And we don't want that like even for free we should be protesting and demanding respect and demanding to be treated as we deserve I'm done with shame. I stress cancelled. I'm so watching. Let me know what you think Let me know how you feel and let me know if she moisture is cancelled for you