 One of the most important things I learned from Dampenya, you can check out my videos with him I have a playlist called Dampenya Or just write Robbie Frank Dampenya or just write Dampenya if you're just interested in him So one of the most important things I learned from him was how to use people I use I don't mean use like you know use them for your advantage Like I mean how to leverage people as your biggest resource So he talks about leveraging other people and other people's money to become successful He says these are the two levers you use to pry you have the the handle of Success, so I might have got it wrong, but anyway I'm gonna talk here about leveraging other people So I've leveraged other people in many many instances in my life in this instance Like in this period. I'm doing it less, but I have a ton of experiences doing it and it can tell you what happens so one example is When I want to when I make a video And I really wanted to go big. I always have a list of contacts whom I can contact and be like hey, man This video is you know really awesome. Please share it for me do me a favor Especially when I was in Israel where it was local and it was really useful for Facebook But I don't really use Facebook right now. So again, it's less Relevant, but I what I used to do was post a video called 20 people at 20 people in 20 minutes. They came in. What's up? Yeah, you know, you're good. Okay, awesome. Look, I've uploaded a video. It's really good I'd love if you could share it will help me a lot And also you should watch it and they're like, oh, okay. Yeah, so are you gonna share it? Yes Okay, awesome. And then one final sentence. Oh, awesome. Let me know Even if you didn't do it, just let me know. Okay Give me an update. Yeah. Yeah, sure. I'll tell you in a minute and 80% 90% of the people I'd ask them to do it. They would do it and The ones who don't like it's either because they couldn't or they forgot So nobody was like offended ever it's because it's all people who I helped I gave value So obviously if you don't give value, you know, it's gonna be harder to leverage people unless you pay them or or you're really really persuasive so I Would do that and then like imagine that I would get like a video or a post and have like 20 shares Within a couple of minutes. So Facebook sees this in the algorithm and it says whoa This is good shit and then it helps me get to a lot more people and that's how every time I posted a message I I had a really easy time getting to a lot of people getting, you know Over 2,000 views on every single video I posted because I would post maybe, you know twice three times a week So it's pretty easy to do that Now other types of leveraging When I want to find somebody and this relates to the example from the previous video called the three types of marketing Where I told you about let's say you're looking for a market or what do you do? So what what do you do you you specify exactly who that person is so you say, okay? I'm looking and by the way, you can do that with Looking for a girlfriend looking for a mate looking for a customer. You can do that You can do that with anything you basically sit down and profile that person like who am I looking for so you could say Okay, I'm looking for a person who maybe looks like this acts like that. He's this year's old This is a person his personality. These are his values. This is what he knows For example, I'm looking for a marketer who's 20 to 35 years old who has a lot of experience Who's very open-minded who's really confident who would? Really love to take an agreement like a 15% off of my business for the sake of being my marketing guy for free basically except for the commissions and And and that's the guy he is and now you ask, okay, where does this where do people like that congregate? Congregate it means to group like fish So where does this guy these kinds of guys because we were talking about a type where do these guys congregate now? whether you have the answer or not it doesn't matter because what you should do is Look for people who will know the answer for you So every time I want to know something If if I can't find it in a quick Google search What I'll do is I'll leverage other people's knowledge to know so instead of so I'm always asking How can I leverage other people? To help me with what I want because when you leverage other people you can get you done ten times faster and ten times more efficiently So I'd ask myself for example, okay I want to I want to meet to meet people like this I want to know where do these people congregate because one of them is going to say yes So I take an activity like okay searching for this kind of guy and I use other people's knowledge I leverage that to get to that guy. So I'll basically ask ten twenty people Hey, do you know where people like this congregate? I did this when I was a coach in Israel with a bunch of guys who actually We're almost pretty much virgins and I just told them to profile a perfect girl and Literally call people and ask them hey man or hey, hey girl friend I'm looking for a girl who's like this, you know that this is her type This is how she talks Do you know anybody like that and can if you do can you hook me up with her and they did that and they all Did that with either text messaging or calling and it actually worked like they reached to a situation Where they actually had like three four dates a week Because that's what happens when you contact, you know 200 people you're gonna get answers So always try to leverage people like always ask yourself How it like whenever you have an activity something you need to do Ask yourself how can I get other people to do that like let's say for example You want to pay for something, but you forgot your credit card at home Or for example your phone so you can't even do a wire So then okay. No, that's a bad example But let's say for the sake of argument like you can't pass money around So you can for example, how can I leverage? Oh, I can call a friend of mine and ask him to do it for me and then I'll pay him back or Pretty much anything, you know, you want to get someplace Instead of being like, oh, you know, I have a car or I don't have a car. So I'm fucked ask yourself Who do I know that can get me there or how can I leverage people to help me get there? You're trying to walk someplace. It's a long walk. How can I leverage people? Oh, I can ask people to hike me Pretty much anything, you know, I want to get more clients. How do I get that? Oh, it just leveraged people to tell you about people they know who could be good clients You can always leverage like that So whenever you're Confronted with an activity Now you don't have to do this all the time But you kind of want to start going in that direction if you want to be a boss in life, not just a you know a regular entrepreneur Always ask yourself like how do I Who can help me do this? Who can do this for me? how can I leverage people to help me with this and You really treat every activity you do like that and you'll find that you do things in the fifth or tenth of the time But with much more productivity and most of the time you don't need to pay people for that But again, even if you do I gave examples of basically Using equity for example, you have a business you make, you know a thousand dollars per sale You make this many sales right now you leverage other people with equity by telling telling them like hey look I'll give you 15% of the profits if you just help me Market so if I get to five times more people than now I'll happily give you 15% of the profits because Let's say that your business again makes a thousand dollars a sale and right now you're making five sales a month That's five thousand dollars and I do rather have a hundred percent of five thousand dollars Or would you rather have eighty five percent of twenty five thousand dollars because a marketer helps you get five times more people So by diluting your business by actually giving percents to people you can actually leverage them on a very very high level and Because they're invested in succeeding in basically your business working They're actually, you know, they're not paid by time. They're not paid by by effort, which is fucking stupid they They're going to be very very very very motivated to make sure that you grow because they're your growth is their growth So that's just my thoughts on leveraging. I know I covered this topic really really Generally so let me know if you have any specific questions Let me know if you need help with that if you're kind of a solo solopreneur I can help you Make the most of that and actually get much more performance out of it And again, just leave me a comment if you like the video and definitely subscribe if you haven't So I do coaching as you probably are aware at this point If you need help, you know, just contact me. I do a free coaching call I can read a hundred percent of my coaching calls or life changing And I'd love to help you. I really really do so thanks for watching See you soon. It's my five videos for the day Bye