 Thinking about how everything looks apocalyptic outside all over the state of California because of all the fires. Yeah 7,000 fires so far this year in the state of California 900 currently burning. We should really rake our forests better. We should rake them better. Yeah, yeah I'm sure if we would just rake the forests because Better better because we've been doing it. Okay job We don't how all of us go out and we rake the forests. Yeah, and if you don't know what we're talking about you're better off for it the In 3d today We're racking the food video great and I'm hungry, and it's our favorite guy best ever food review shows So, okay, this one's called Whole Indian Sheep. What? A whole Indian sheep, whole Indian sheep chooka with Village Food Factory. Okay, so my suspicion is it's a recipe that uses the entire animal. I would hope so, right? And you should if you are killing an animal. Everything should be used. Try to, as best as you can, facilitate the entire thing. Village Cooking is a famous YouTube concept in many parts of Asia. And there are many successful channels in India on this concept of Village Food Factory is a such famous channel. And in this video, Bessera Food Roo show, collaborate. Okay, great. So he's collaborating with us. Collaborating with some other channel that's really popular in Asia. Here we go. That was great. There's a food niche on YouTube that millions are watching, but even more know nothing about. I'm not talking about foodie ASMR or outrageous eating challenges. I'm talking about Village Food Channels. Through the power of YouTube, motivated creators from all over the world are able to make a living by picking up a camera and telling the stories of food all around them. Well, from Around Me, BD, a Village Food Channel in Bangladesh with over half a billion views. We mean Teh, a Vietnamese Village Food Channel based in the Mekong Delta. Oh, I love that. And my new friends at Village Food Factory. Ready? A South Indian channel whose most popular video reached over 50 million people. Today, I'm in India, joining Village Food Factory in their first ever collaboration. Their channel is blowing food channels out of the water. I'll get a behind-the-scenes look at how they make a video that millions are dying to see. Today's venue, Homemade Mutton. Seasoned and spiced with daddy's secret masala blend. This was a home shape like a few hours ago and then now we'll look at all this food. This is incredible. But before we start, I gotta know, why did they call him daddy? Well, hello everybody and welcome to my talk show. Today we have special guest Village Food Factory and by my side is Irfan from Irfan's View. My name is Sunny from the best ever food review show. My name is Irfan. My name is Irfan. It's just good. Today we're just outside the city of Chennai at a local orphanage. The plan is to cook a feast and share it with the children here. Something Village Food Factory does often after preparing huge amounts of food. First of all, all three of our channels are here. It's an epic collaboration and I wanna say thank you so much for coming here today. Thank you. Thank you, thank you. This is Arumugam, the face of Village Food Factory. You may know him as daddy. Why do people call you daddy? They don't know him. I am good with that. So his son, when he shows it, he calls him daddy? Ah, so now everybody calls him dad? Yeah. 64 years old and still kicking out unique recipes several times a week for the world to see. This man knows his way around the kitchen, especially when the kitchen is a fire pit in the middle of nowhere. Dang. I noticed you have six fingers on one hand. Seven fingers. You have seven fingers? Yeah. You love to say seven fingers? Right, sir. Six fingers. That's terrific. Very unique. Oh yeah. Today we are eating a sheep. How are you gonna cook it? Mutton chuka. Mutton chuka is a local dish in the Indian state of Tamil Nadu. You can find it all over in restaurants, each with their own style. But today, I'm lucky enough to taste Arumugam's recipe directly. Step one, dispatch one sheep draining its blood. Did he kill it in the hollow way? Yes, he did. He said in prayer and then he cut it and then the important thing is we need to have a lot of blood. You are taking all the blood outside. It's impurity, sir. I've eaten a lot of blood in my day. One, two, three, don't think just two. It's one of those shocking foods because there's blood in it. Wow, it's actually good. This is really moving my mind. A lot of people don't like that though. I've seen. Remove the skin and take out the organs. We'll need those later. Do we eat the balls? People eat it, but I don't eat it. I don't like it. Let's ask a question. You can say, there we can eat. Oh, do you think you can bend your rules for today? Yeah, later. Yeah, sure. This video is kind of half about the preparation of the sheet but also about how these guys operate. Right now they're essentially staging the thumbnail. The thumbnail is so important. That's like you're moving the poster for the video so it needs to be appealing, appetizing, interesting, create curiosity so people will click on it. Epic thumbnails. Something many village food channels seem to have in common and the more epic, the better. Some might call it photoshopping but I call it artistic alterations through the use of software enhancements. Whoa! If you've ever seen anything like this in your life, this man just inflated these sheet buns but they look very bright and healthy. The sheet? Not smoking. And not smoking. Chin up, eyes bright, smile wide, snap a pic and that is how you make a million-dollar thumbnail. A tight schedule. The kids are in class now but they've got to eat soon. The entire sheet is chopped into tiny pieces. Including the head and organs. Then it's rinsed clean a few times with water. Ingredients are ready, time to cook. Want me to touch a wood? Do this. Indian food is all about the spices and Village Food Factory's menu is no exception. Daddy, what do you call this pan? What do you call this pan? Got it. Our pan is right here. What do you call this pan? All the coriander. Sure. Pepper corns? Red chili. Red chili. That is going to be spicy. This is their daily life. Daddy does the cooking. The oldest son does the filming, editing and thumbnail design and the next oldest son helps with everything else. Their shooting style is simple and straightforward. Not like those overproduced food shows that count on tons of cutting and you tend to keep your attention. They shoot with the DSLR and edit videos in such a way that you feel like you are there alongside them. In this channel, 38% of people are watching this from US. Really? For me? 32%. So similar. That's crazy. I believe it's this real and simple look into rural life and Village Indian cooking that's grabbed the attention of millions. And all those people are going to watch us eat sheep spleen right now. Are we going to eat that like a popsicle? Like ice cream? Yeah, maybe they did. Very tasty. Okay. Take a look at that. It's got a little bit of carcinogen inside the outside. By the inside, that's kind of what it looks like. It's just kind of a dull brown. It's sort of dicing it into little pieces. It's still steaming hot off the fire. It's a splinter. Okay, you can have that piece. That's probably close to liver. There's like a liver patin. There you go. Right chart on the outside but there's no salt or anything on here. You just do it on the skewer and put it on the fire. It's good? Very nice. Oh, you're hungry? A little bit more. Yes. Look at this one. Oh, it's a little red in the middle. But the easy thing about red peas too is I think it's got to be fine, right? I gotta say. All right. But you're a big fan. Back to the mutton chuka. Spices are roasted, time to grind. Then take a huge pot and add water. Bay leaves, cloves, star anise, cinnamon, and the mutton. The whole animal became just little bite-sized pieces of bones and everything in there. Even the head of the sheep they even chunked into these little pieces that you see in here. Add turmeric and salt. While that boils, I get a chance to learn how Village Food Factory operates behind the lens. Speaking with a rumo gums for the sun, gopina. How long did it take you to make money from the channel? Just three months. What the... Wow! It took me like 1.5 years. They would make the money. He's like, your mom sucks at this. This is the magic of YouTube. Nobody here approached a powerful film studio in India and pitched a cooking show idea to executives. They picked up a camera and got to work and went from obscurity to authority. How has YouTube changed your life? It changed your life. Yeah. He didn't even take a rental car. He took his own car. Before this, he even had a rental car. But now he has his own car. Own car? Own car. New house? Yes. When did you get the house? Around 7 months. Hahaha. Dad always comes. Dad always comes. He's a great dad. Nobody expected that. Nobody expected that. But now, everybody wants to see daddy. Anyone who's flooded with the idea of starting a channel, appearing on screen or picking up a camera, if you're looking for your sign to go ahead and get started, this is it. These guys are an inspiration and a symbol of possibility. Are you worried about running out of ideas? Cooking on the... on the innovation. Cooking on the endless. He said he's not afraid. Cooking is an innovation so he can grade more and more in the coming days. That's amazing. Yeah, I agree. So guys, we're halfway through the cooking process. Let's get up into these cups here. I don't know about all this stuff being metal. That is incredibly hot. Very, like, mutton and turmeric kind of smell to it. Mmm. It's, like, almost creamy. It's so fatty. It's very yummy. Look at this. It's kind of like a mutton teeth. Mutton soup. Mutton teeth. Hahaha. It's very delicious. It's just super fatty. A ton of mutton flavor and some salt. It's like an appetizer. Yeah. Okay. The dish is not yet complete, but daddy cannot help but give me a taste of steaming hot mutton. Here we go. Oh, daddy. I love it. Oh. Mmm. Love broth. It's delicious. Mmm. Sticky, chewy mutton. I love it. It's like, I got the broth. I got the meat. The perfect marriage. Like father and mother. Yeah. Mmm. The match is the tasty sense. Mmm. This is good stuff, then. We are having recess and we are at an all-out spring. Next, in a hot oil pan, add curry leaves, dried chilies, garlic, and ginger paste. Wow. All these ingredients are getting nice and happy together inside. Can I eat it now? Can I eat it now? Yeah. I'm just kidding. But thank you. Add in a rumo gums homemade masala. Reintroduce the meat. Then bring back a bit of broth until it becomes thick. I'm really already my kip here. Here we go. It's done. Look at this masterpiece. It looks so good. What I can't believe it says, this was a whole sheaf that was incredible. How many people can eat this? I think he said if they're my size we can feed four or five people. It's mesmerizing. It's just very rich oily. I'm going to just start with an onion. It looks incredible. You know it's good when even the onions are good. It's soaked up all the flavor. Are you saying this is literally every bone of the sheaf into this beautiful creation. You have a bone too? Mmm. Cheers. Wow. Very rich, fatty. All the marrow is gone from inside now. It just sucked right out. Yeah. Yes. You've got to be determined to get this bone marrow out. Here's a nice piece. Oh. This blend of seasonings is just so delicious. The cumin is coming through with the peppercorn. Every part is perfectly cooked. You kind of never know what you're biting into but that's kind of the fun of it. What is your favorite part? Liver. Liver. Let's try some liver. It's because he loved the kidneys. He likes the liver. The final thing we have to do is we're going to share all this food with these kids next. This is the world coming and I need a hand to hold with the fear of being here with the winds blowing I did it with you those summers ago We are taking care of the students with the family. Me, my mom, and dad, and my wife. Our main goal is to give them a chance to share the food with these kids next. We are taking care of the students with the family. Me, my son. It's to give good gifts to the kids and our hope is in coming generation there will be a engineer, a doctor, a lawyer, a cook. What about a food show host? Would that be okay if they hosted a food show? Yeah. That would be okay. Yeah. Okay. Oh. I can't stop singing. For Village Food Factory their plan is to keep going, keep making more fun food videos. And as their channel grows Possibilities are endless with the much in good The best ever India road trip has come to an end from Mumbai to Chidai We've traveled hundreds of miles and met locals who've made lifelong impressions. This is the India I know hospitable friendly kind and always willing to share some damn good food and event I huge Pleasure meeting you today working with you and most of all trying your food and learning about your success So thank you so much. Thank you, sir. Thank you. Also ear fun. Thank you for introducing me to everybody Please subscribe to these guys. They're doing tons of huge scale interesting food videos Please subscribe to this guy. He's doing food reviews throughout India and soon beyond India And if you're traveling to Vietnam, let me recommend adventuring alongside a guide from one trip one trip Is the highest rated tour company? Oh I Always like this videos. I do too. It's really good. And that was a really interesting one very different as well Yeah, I've never heard of this other. I've heard of that style of channel where it's a village right cook cooking food Yep, that just shot the role of style is that one specifically? I don't think I've ever had mutton still. Oh Really unless we did we have an idea? No, we had it in Mumbai. You didn't need any really Yeah, there was a small it was when we were eating at one of the last places we ate and We had several items and I remember you were right how long it was to my left No, it what no, it was the the place We should remember what it was and we had we had a lot of little small dishes. Oh, no No, I think we had a multiple times in residence And you ate it the palace because I hate everybody so Yeah, no, I think you did have something had it at the palace. Yeah. Yeah, sorry any old who but yeah The best the best food people always ask me all the time of all the places I've eaten and all of the food We've eaten in places. There's never been anything that I thought was bad But I still the most delicious food I've tasted were two different dishes and one of them was a mutton dish In in come up. Yeah, two dishes in Calcutta. One was a shrimp dish Was it the atmosphere of the food that you really liked? That's what I want to know I it's interesting to know if I can disassociate I don't think you can accompany I don't think it really it really those two things were spectacular. You could have been a movie theater popcorn. We did that too Best popcorn I've ever had my life Of course it was. Is that you've never made mutton? No, I've never made it part of it is the availability That's a much more available protein. Yeah in India versus here There is a place I've looked into it before that does exotic game because that would be considered even though It's you're like exotic. Yes, because it's not common here. What's common here in the stores beef pork chicken and Seafood that's those are the common proteins. Yeah, if you want mutton if you want tiger No Absolutely not There's a Place it's probably about a half hour drive away that I've never gotten any from but I know they carry it, so It can be done. Yeah, it was really cool. Yeah, that food looked fantastic It really did and I love that they fed everybody which is usually the case in most places and one of my favorite things I remember watching a show for a guy who went to Africa and I'm not a fan by any stretch the map big game hunting man trophy hunting You want to get me mad we can talk about that This guy went with the tribe. Yeah, they were gonna go out and hunt any way to feed the tribe and He accompanied them and they gave him the honor of being Melinda actually take down the animal that they were bringing back to the Entire tribe and they fed everybody and it was this big Celebration he was honored to be a part of it that kind of thing is is something Love learning about him watching and I hadn't I didn't know idea about these guys. Yeah, yeah, and it's no It's no wonder. They're doing really well. I mean it's 70% of their audience is American advertising dollars. Yeah, come on. I think our American audiences around 10% yeah, I think that's what ours is obviously most of them come from India And then obviously it's Friday. Yeah, it's a hundred and thirty other countries But obviously food is a lot more universal. Yes, I've Americans are a lot more interested. Yes Sadly Americans are interested in other countries films, right? Yeah, wouldn't that be great if they were as interested in their art as they Was their cuisine? Yeah. Yeah some day some day Let us know more food videos we can react to down below