 If too many too many things are going to like go run with me today. Our entire lab is here in this hotel today, right? This and there's a large team which is supporting in the background You can see a team sitting there right there a bunch of guys here and we are completely suited So are we saying there are like tons of users on the virtual world? The answer is no, but there are tens and millions of people who are there in the gaming world right now in this particular session The thing to note is 5g is going to be a game changer for marketers so we are running a series of module on marketing in the 5g era Last week exactly at this venue i was running a session on drone marketing and these guys never allowed me to float a drone They took away my battery today we don't need drones but we are completely suited deep within so we are going to control whatever i do My metahuman does and guess what once i create my metahuman i don't need to be there somebody else can come in Control my metahuman and record content out there that makes it very powerful imagine top celebrities in India today if you render their character And if you get them get someone else like you use body double gone other days when Salman Khan used to come with a movie People used to get shocked saying that you don't know how to say I'm not a real life make you think right now look at this Everyone would have their own digital twin who would then multitask and do a lot of work what is making this possible So all the tech stack which are there as part of our r&d lab they are going to get live because of 5g When we did our first campaign using mocap which is group m essence media com along with iic disney there's a large team that worked on it And last year in one of the panels i was talking about how it was like a funny context but i meant it when i threw that use case Saying that if it's a cricket board meeting and Virat couldn't make it and there goes Virat he'll pop in there And there'll be conversations which are going to be running we actually made that possible by getting fans from various locations in India they popped into a live studio environment and that's how the fan meet was being done right how was that made possible that is 5g for you So 5g is not for video but it's going to enable so many such things which are getting suppressed because of bandwidth are going to get Invoked and are going to get live in the 5g and that's what you're seeing the entire infrastructure is getting geared for it Have you ever seen a vr device priced at 1300 rupees have you know right and there are tons of people who watched ipl cricket in Immersive form using a vr device which is geodive for 1300 rupee that is almost like democratizing a hardware which is going to go places And this is all part of the exact strategy with a lot of big brands and telecom operators are driving will come into picture they are Going to be 3d destinations where they would visit they are going to be avatars like this which they would control and that's Going to do show and tell in various pockets out there right so are you with me on 5g and mocap and metahuman which is Today's topic and how we leveraged it for one of the brands and today we also have one of my ex-colleagues Stigda with me she is a co-founder of this super duper bright start up which helped us release this campaign on etel Stigda is actually was with us and she had a very interesting story in terms of how it all started and where is she today Helping us collaborating and we are doing a lot of work together in this sci-fi era of ixar as we call it Stigda over to you. Thank you Neeraj that was quite an entry and my avatar I have just left it for workshops with the client back At office so I hope she is doing an amazing job. Thank you all for being here. It's truly exciting to be on the stage and to be Talking about metahumans and digital twins and alter egos it's a truly amazing journey that we are embarking right now Before we deep dive into the used cases and what all we can do for the brands and leverage it and all of those things I would just like to introduce myself a little bit so I'm Stigda I'm co-founder at IIC I handle the strategy side of things My journey with strategy started long back when I was in lift in bachelors and I got placed with top retail brands in India Shoppers store being human future group I soon realized that retail was not just one segment that I wanted to cater to And I wanted to cater to automobiles I wanted to cater to BFSI FMCG brands and all of those things and I knew if I had to continue my Dream and journey of catering multiple brands together the only way was being a part of an agency and I joined WBP So yeah I'm a product of WBP we used to handle a lot of amazing clients at Fitch which is now Landor and Fitch We used to cater Domino's we used to cater Wix we had very fun times during that time and I learned a lot Cut to today now me and Manish basically are running IIC I learned the things that I've experienced the things that I've learned I'm trying to apply it here IIC basically I would not go through the entire start up struggle journey that's for another session IIC basically is all things matic and we essentially humanize technology through design creating very impactful and immersive solutions As of now the focus and the sizzling thing that we are doing is integrating 5G, XR and AI into online interactions and Offline activations that is the core as of now parallely we are doing and working in a lot of technologies as well One of them being metahuman digital twinnings and all of those things so without further ado I'll ask Manish How is it all evolving like there was an interesting example you were showing me of Keanu Reeves and how accurate the render is Keanu Reeves, yeah So let's have a look at that Yeah, yeah, let's do Now let's load in Hi, I'm Carrie Ann Moss and I play Trinity in the Matrix films 20 years ago we asked ourselves how long it would be before faces and bodies could be changed as easily as we change clothes We wondered what would identity mean in a completely digital world And what would reality mean when a world we can build feels as real as our own So every time every time we show this AV to our marketers they say this is too English this must be all happening in Bollywood What's the state of heart when it comes to India right so let me just take you to our lab and show you our Indian prototype That how realistic is CGI is right let's just play that AV please let's come to India this is India we are building India Extremely photorealistic How is that this is India let's just stop it How is that guys need a big clap for this one yeah this is our output India is doing it please So now in the 5G era more and more characters are going to go photorealistic Let me invite Manish, Manish and me pretty much are geared with similar kind of a costume But before that we want to show you an AR experience for which I'll have to come here because we've done some level of mapping And this is something I wanted to do it with my very very amazing supermaverick client Mr. Amit Doshi from Britannia Britannia CMO he completely loves this space so I thought I will just create a quick render for him and please record this I want to send it to him over whatsapp alright look at this tap there you go that's an augmented reality Which is getting overlaid on top of a mocap powered metahuman it can be a brand character for all you know Now look at use cases for marketers all of us in the room we do lot of moll activations Can we get our face of the brand or brand ambassadors to pop into retail locations Me and Prashant we were having a conversation about how can we drive conversations with Zenzi outside the Burger King outlets Can we have a multiplayer gaming where your lead protagonist is in studio environment you don't even need him All you need to just render is metahuman and someone like us is sitting inside that mocap gear Which I am wearing which is completely loaded with sensors out here and then you can control an experience You can get them to play a game for all you know and that is what we intend to do right now Me and Manesh will show you a quick game and then Manesh will do the talking of how he creates all this magical stuff Let's go for it come on guys game time Okay, I'm loaded up in three two one shoot Okay, sorry my aim was really bad one sec three two one I'll now burst shoot okay in three two one Bus, bus, bus, bus, bus And bus audiences as well It's burgers bursting me Prashant You wanna play with us come over let's you just need to dodge this Manesh and Prashant come on guys Prashant Burger King Okay, then I think we should take a step back Prashant let me in center Are you guys both gonna hit me? Thank you guys Thank you so much for doing this Please Yeah And you are watching this and their burgers coming to you Okay, so I will You have to just dodge But it's still fine it's still fine Okay this is a three two one budge Budge here Okay, three two one once more Three two one once more One sec No sir I can bring it out this is real time this is okay sorry Three two one Three two one Okay you are going now Maybe I'll just come and Alright we got it Thank you so much Thank you so much Prashant We are coming to you now with the prototype since we worked so hard Come on guys this team has really worked so hard we haven't slept Have you do you see an event like this where the team puts up so much efforts right This is seriously crazy if you would have to do it we could have done it in the mall actually with some celebrity But the what we're trying to do here is to create an experience which exists in India It's independently can be deployed in India we have everything available What you are seeing is not some PPT which you clients usually see saying that I'm here This is India this is what we are collaborating with startup players using our creative thinking and deploying these kind of solutions right So we need to get into the drawing board and start thinking solutions for the 5G era That is what we call it marketing in the 5G era which is not just to watch videos but experiences Consumer CX which you can never ever forget that's what we are trying to create here right Are you with me all intense looks You are loving the feeling right so this is what we can do for you Over to you manish. Thanks a lot and thanks for having me here I was not quite feeling in my skin today so I just became a cyborg Now as you rightly said that I didn't have to be here I could have joined anywhere in the world in any shape or form This reminds me of a very recent case study of Adl and Disney star So we did 10 broadcast with them very recently and I would like to just bring up one clip What we were doing we were bringing different fans from different parts of India And they were interacting with Yes this is the last one they were interacting with celebrities in Stasworth studio And this happened in just recent IPL So can we play the clip of Ahana It's the last one Win this year but team RCB win or lose we are with you Which two players are here and your time starts now Well okay the first one is my favourite Virat Kohli I can't guess the other one Oh is it a captain? Paap Du Plesi Paap Du Plesi and Virat Kohli Ahana you proved that you are the ultimate fan We are sending you back home as fast as we can Alright thank you so much guys