 be memorable. So I was recently reading 50 cents newest book, and he talks about how some of the rappers and G unit didn't make it like he thought they would. And he breaks down what he thinks the performers need to make it in the rap world. And he says, you need a strong stage presence, which seems obvious. You need a unique appearance, which I thought that was very interesting. And he talks about how Tupac would have the backwards bandana, how some more modern day rappers have tattoos on their face, these things that you can clearly identify as being uniquely them. Having that unique appearance in 50 cents mine, who's very, very, very good at business and branding is a necessity. And then number three is that you actually have a good product. So you know that having a good product is one out of three there.