 The Asian economies have grown by leaps and strides. The region attracts attention and investment with a promise for rapid growth. RISE is the largest technology conference in Asia. Technology is driving transformation. Brightline returned to RISE, Asia's largest technology conference. This year over 16,000 people from 14 countries came to Hong Kong to network, learn, and invest in the future of Asia. It's really a learning experience for us. RISE 2019 featured some incredible speakers, including the senior leaders of Uber, Spotify, Shiseido, AirAsia, Carlsberg Group, Gojek, and many more. Please welcome the CTO, Uber, SWAT, FAM! Uber CTO, Thuan FAM, shared the company's journey over the last decade and its plans for the ride-sharing apps engineering team. Spotify's global head of markets, Cecilia Kvist, joined the center stage to talk about expanding their music streaming app into new markets, including India, the Middle East, and Asia. President and CEO of Shiseido, Masahiko Uitani, discussed what it's like directing the century-old Japanese brand towards digital and what it takes to change the company from the inside out. CTO of Gojek, A.J. Gore, spoke about how critical it is for organizations to adopt an understanding of the local context in Asian markets. A conference saw several other engaging discussions on the region's growth, enhancing customer experience, emerging technology, building diverse talent, and finding the next big opportunity. Brightline and PMI engaged the attendees at RISE with three main activations. These included special spaces and events for speakers and senior leaders. Hosting the Corporate Innovation Summit, an interactive exhibit at RISE, Brightline's executive director, Ricardo Vargas, joined these discussions and delivered a powerful keynote presentation about delivering through people on the Corporate Innovation Summit stage. Brightline and PMI engaged RISE attendees in the open exhibit area, asking two, what do you think questions? The two questions were asked to engage the audience at the event. Number one, what is the biggest challenge in your organization to transform ideas and strategies into results? And two, what are the most important senior leaders' skills to successfully drive transformation initiatives? People are mentioning vision and drive. The responses were not meant to be a scientific study, but an attempt to gauge the general sentiment prevailing among the audience at RISE 2019. The interactive exhibit revealed the two biggest challenges to drive successful transformation. The first is that there are too many strategic initiatives that aim to transform ideas into results. The second is the poor information sharing between them. When it came to defining expectations from senior leadership, the RISE audience chose a vision and ability to empower others as two top qualities of superlative leaders. There's no doubt that Asia is leading the way with several bright and ambitious initiatives to serve global markets. It's time now to transform the ideas into reality.