 It all starts with intention Whatever we want to create however, we want to live What kind of business we want to build it starts with our intention, right? Now the thing about intention is that some people think well, I'm going to visualize the results Right like oh, I have a six-figure business. I have all these clients. I have You know all the things that I could buy with with the money that I make in my business, right? typical law of attraction you've heard about that Invisions results as if typically but what I always Sort of like maybe one of the core shifts I've made in how I approach my life and my work is to Shift so much from visualizing results Over to visualizing the process If you learn one thing from me Maybe that's the one thing that you may want to take away because I apply that to everything that I do So let's talk about how do we apply that in our marketing of our business? All right, so if you start to learn marketing and business typically you're going to see things like Grow a six-figure income build a large audience, you know get tons and tons of traffic and It's all a means to an end right like you don't It's not that you really want the money You want what the money can do in your life and the money eventually yes You can buy you things and give you shelter give you security give you pleasure Give you the ability to donate and increase but ultimately it all comes down to what we actually want Which is the peace of mind We actually want is the joy in our daily life What we actually want is the fulfillment that we experience when we grow Like that's what we actually want. We don't actually need the money per se. We don't More clear example. Oh Build a large audience Nobody really wants a large audience. It just gives us more emails to respond to right like what we actually want Is the feeling that we are making an impact a positive transformation on others? That's what we really want. It's the feeling of making a positive, right? Like who cares if we have a big audience or small audience It's like if I feel like I'm making a difference if I feel like I'm on purpose in my life Then that's really what we are after aren't we or do we want a big audience or for what reason? Right or you know get lots of traffic to your website. None of us. None of us want traffic to our website Right. It's we want the attention Which then allows us to do the work that we feel called to do to serve The transformation of others and to express the thing we're here to express our soulful art our message, right The peak experience you want to share that we hope others can achieve as well or whatever it may be so That's why it's so important To think about our intention in what we are visualizing what we're really going after We're not going after the traffic or the audience or even the money we're going after the peace of mind and The joy of action and the fulfillment of growth. That's what we're really going after right so when we do our marketing Therefore, how can we apply this deeper principle? So, you know, like I said when you start learning from other people Oh, they're they're trying to they try to tempt you with the shallow stuff the The cash the cars the the audience the traffic whatever But what I'm always encouraging you to go for is the deeper stuff That's what I try to draw you forth is the deeper stuff because Those of you watching this recognize that yes, that's really what we want. So to apply this to marketing means Means so means that we actually make marketing no longer a means to an end But what if we made marketing the things we do every day to grow our business? What if we made those things and end in itself what if those actions of writing an email of making a video of preparing a webinar of Writing a sales page. What of those actions themselves? were actually Joyful and worthwhile activity rather than I better do this Be grudgingly or I better do this as a chore or I better do this because I'm supposed to do it So that one day I will have clients that I can serve and really feel feel fulfill my calling And and express my purpose and all that. What is the actual writing of the email? What are the actual making of the video? What are the actual blog writing? What are the actual? You know creating the sales page was itself a worthwhile activity then Every day is worthwhile rather than waiting for the day that is finally worthwhile where I'll have clients and I'd love sir So that's what my challenge to you and my encouragement to you today is Can you make whatever you're doing today for to grow your business so-called grow your business? Can you make that activity itself? worthwhile So whatever it is you need to do to make it worthwhile. I don't know what you do But for me, I do energy reboot. You can Google this George Cow energy reboot. I do my energy reboot. I breathe joy Into the activity itself. I notice. Oh, how is this activity allowing me? to grow as a person to grow in my virtues to grow how is it possible to express some love in This activity right now. Is it possible for me to maybe it's you know, every activity has its own Virtue strength. Maybe this activity is not about love. Maybe it's maybe it's about creativity. How can I tap? Practice tapping my my playfulness Maybe this activity is about courage. How can I practice tapping my courage? But like every activity, maybe this activity is about patience How can I use this activity to practice breathing into patience and into mindfulness into In appreciating even the details, whatever it may be Every activity has a strength has a blessing to it that Fuels your growth the growth that actually matters the deeper growth Not the audience building and the client getting and the sales of course, but here's the thing if you are able to breathe Virtue Into the activity at hand What happens is you feel fulfilled as you do that activities like yes, this is growing my courage Ah, yes, this is growing my sense of play. Ah, yes This is growing my appreciation of detail of my learning how to appreciate the details or whatever may be Then if you do that It's a practice every day of personal growth, right? So first of all, it's worthwhile for your eternal soul Okay, but secondly You'll learn to enjoy that activity. It's worthwhile in itself and you'll learn to enjoy it because it feels fulfilling that you're growing and Therefore you're more likely to do it more consistently. It's no longer a chore It's no longer a means to an end, but it is itself worthwhile to know. So then if you do it consistently Here's the ironic thing if you do it consistently because you find the fulfillment in it You do it consistently You naturally get better at it and then more naturally you get better at it the better the results tend to be So it's the funny thing is ultimately it does get you better results, but we're not doing it for the results We're doing it For the activity and the personal growth within the moment right there So I hope this is helpful. This is essentially like I said the the core of how I approach all my business tasks And that's why I mean that's why you you see me show up consistently because I don't show up because oh I get to make more money I mean it happens Of course money-making happens, but it's like I get to show up because How can I practice more virtue in this in this hour today because that's the other thing I I'll leave you with I'll leave you with is is this idea that none of us know when we're leaving You know one of the The reason why I changed my business so dramatically Back in 2014 2013 was because I went through the spiritual transformation where I I kept asking. I don't know why But the question wouldn't leave me and the question was What if I had six months left to live? What if I had six months left to live? I don't know why it wouldn't leave me, but it wouldn't and that made me reflect very deeply and say my god I don't want to be caught dead trying to send another email to make more sales. That's not what I I don't want to be caught dead trying to make a video to persuade people to buy or whatever No, I I want to be caught dead doing this thing with love Or Trying to bring more play into this moment. I want to be caught dead doing that And we don't know when we're going to be caught dead, but we know that we can bring that deeper authentic presence into this moment and if we do I mean I'm grateful that essentially my life has become like heaven over the last five to seven years Because of this continual practice and because of this continual practice I've gotten better and better and better at what I do Which tends to create better results as well, you know that my business is doing very well today and I have the The experience of fulfillment that is really what I was after all along So I hope this is helpful. I hope this is inspiring for you I I wish you Joy in practicing these things so as always I'm really open to your comments and questions below I'm taking a look to see if I can find any Comments and questions from those who are joining live here So feel free to add a comment below and I want to thank Richard and Lisa for joining me and Kristen as well You know Kristen says this feels similar to what I learned through a natural disaster so yeah sometimes the hardest experiences if we're Especially once we get some distance to to it and look at it look look back at it We can try to extract the blessings from it trying to extract the gifts. So thank you. All right for those of you Don't know who I am. I'm George cow. I love talking about how do you build a business? Like this way from a more authentic and deeper place that Naturally results in in a better business. So all right be well. I'll see you in the next video. Take care