 And so like anything, it's learning what goes into selling books, what goes into building a platform. If you're listening and you want to write a book, go build a platform. Cause unless you want to self publish, no one will publish you. If you don't have an audience onto which to launch. Well, from the beginning, I was like, I want to write a book. I don't know how to do it. So I went to conferences and I went to workshops and I read books. And every single one of those hammered platform, platform, platform, you have to build a platform. Don't even worry about writing a sentence down.